An interview with Danielle Moore, Managing Director of Rivergum Communications, a Geelong-based national creative, marketing and comms agency specialising in agribusiness. Danielle and her team are strategic communications specialists with expertise in communication strategy, corporate documentation, campaign production & management, brand & media strategy, stakeholder engagement, crisis management and media engagement. In this interview, Danielle talks about the role of consistenty of voice in communications, the role marketing plays in tying together different contributors to and stakeholders of a business strategy, and the need to keep digital in perspective as part of a wider comms toolkit.