<p>John Sheldon, CMO of SmileDirectClub, the teeth straightening and whitening brand, details how the company is altering its go-to-market strategy, including with new technology that allows users to initiate treatment plans by simply taking a picture of their teeth with a smartphone.</p>

John Sheldon, CMO of SmileDirectClub, the teeth straightening and whitening brand, details how the company is altering its go-to-market strategy, including with new technology that allows users to initiate treatment plans by simply taking a picture of their teeth with a smartphone.

SmileDirectClub's telehealth strategy

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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SmileDirectClub's telehealth strategy

SmileDirectClub's telehealth strategy

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