SMplified: Software Marketing Made Simple

Liz talks with Liam Martin, Co-Founder of Staff.com and Co-Organizer of Running Remote, who shares his expertise in managing remote workforces and what will happen post-pandemic.

Liz walks us through the criteria for validating a lead as a valid business opportunity.

Liz talks about the best practices on field marketing with Heike Marquordt, who is the Senior Director for Central Europe & UKI Marketing at Unit4.

Liz talks with Sander Oostewechel (MediaDev Marketing Manager) about the value of launching ad campaigns to promote your content or events on the world's largest professional social network.

Liz talks about the key to effective marketing campaigns with Celine Nabais Kahoudji, who is the Senior Field Marketing Manager (South Europe/Benelux) at Couchbase.

Liz talks with Shai Schneiderman (MediaDev Client Operations Manager) about campaign management, with a focus on client onboarding, market segmentation, campaign launch, and reporting.

Liz talks with Ryan Sorley, CEO of DoubleCheck Research, about the value of understanding how your customers are won or lost, and how it helps improve your sales process.

Liz talks about content writing for ISVs with Bernadette Wilson, who is a regular contributor to the DevPro Journal and has 20+ years of experience as a journalist, writer, editor and B2B marketer.