SMplified: Software Marketing Made Simple

In this episode, Liz talks about how your grasp of the culture of the market you're trying to serve can indicate how your marketing efforts will translate. Having lived in France for 22 years as an American, she shares how her very American-centric outlook to marketing, business, and the world, in general, has changed over the years. She also shares insights on how you can be more effective in marketing by taking culture into consideration in your messaging. Listen in, especially if you cater to a multi-cultural, multinational market.

It's the mad dash at the end of the year. We're in Q4 and time is going by fast. Everyone wants to finish off 2021 with a bang and kick off 2022 on the right foot. So what are some strategies that you can be doing in order to generate better leads? That is the topic for today's Software Marketing Made Simple episode. Listen in!

Liz discusses with William Philipps, one of outbound lead generation experts at MediaDev, insights and tips on how to ensure the success of a lead generation program targeting ISV-OEM.

Ryan Sorley, Founder and CEO of DoubleCheck Research, talks about what's more important in the overall scheme of the software solution sales cycle, what sales reps can do better to ensure that more of their leads convert into actual sales, and why they are losing B2B software sales deals.

Liz explores how social selling is parallel to telemarketing and shares valuable tips on how to have a more effective outreach strategy in this new podcast episode.

William Philipps, one of MediaDev’s Senior Lead Generation and Social Selling Executives, gives his insight on using market intelligence to enhance sales outreach to generate more (and better quality) leads.

In this quick episode, Liz gives us insights on what it means and how to be authentic when marketing software.

Liz talks with Bernadette Wilson who is an ISV Content Writer for the DevPro Journal. Learn as she shares tips on how to create B2B software content that's engaging for your target persona.

Liz talks with Romain Menu who is a videographer and photographer. Learn as they discuss about the process of creating a great video content and some professional tips to get you started.

Like losing weight, marketing is a journey. It's not easy, and it doesn't happen overnight. To find success in both, know that consistency is the key and you should keep in mind that it's important to work with a strong support group that is working towards the same end goal that will help you when the going gets rough.