Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.

Today’s guest is Martha Krejci, an affiliate marketer, life coach, and business growth strategist, whose intuitive marketing expertise helped her make her first million in less than a year. Featured in Oprah Magazine, Fast Company, and Cosmopolitan Shape, among many others, Martha now teaches her strategy openly through courses, group coaching, and other trusted modalities. Her work largely ranges between helping people find their passion and teaching them how to build sustainable businesses. 

In this episode, Martha highlights critical concepts related to her work as an affiliate marketer which can also be applied in business generally. She describes how business owners can find their avatar or ideal audience by narrowing down on a niche, as well as how they can connect with and convert this audience into paying clients by providing value first.  

Episode Topics

• [01:01] Meet our guest, Martha Krejci 
• [01:10] How did you get into Affiliate Marketing?
• [02:55] Discovering your niche.
• [05:30] How do you know if a niche will be profitable enough? 
• [10:07] How to find your audience? 
• [19:21] Dealing with "the desert" in building an audience. 
• [23:48] Bad idea or wrongly timed?
• [37:04] Identifying with your ideal customer.
• [50:30] The importance of promoting the right product as an affiliate marketer.
• [52:02] Dealing with secret fears to connect with our audience. 
• [59:47] Connect with Martha.

Notable Quotes

-       “When you niche down and you get super specific, then you can blow up that niched down space" - [Martha Krejci] 

-       "I have yet to find a niche that doesn't have a recurring software somewhere in it, and that's your ace in the hole" - [Martha Krejci]  

-       "I'm specific enough to be able to pull in a  large group of my people but there are always outliers that still come in anyway" - [Martha Krejci] 

-       "There's a desert between when you start and when you start to get results" - [Jonathan Green]

-       "I think it's important to know in the early days that it does look like people aren't watching but that doesn't mean that people aren't actually watching" - [Martha Krejci] 

-       “I think of this business as farming more than hunting, it's like you're planting these seeds and stuff is going to grow but you don’t always know when” - [Jonathan Green]

-       “It’s okay to give a lot of value because it attracts the right people” - [Jonathan Green]

-       “People aren’t going to work with you if they don’t know what you can do for them” - [Martha Krejci] 

-       “People would rather buy from people they like than from people they think are smart” - [Jonathan Green]

-       “

Connect with Jonathan Green

• The Bestseller: ChatGPT Profits
• Free Gift: The Master Prompt for ChatGPT
• Free Book on Amazon: Fire Your Boss
• Podcast Website: https://artificialintelligencepod.com/
• Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes
• Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast