Your website looks fine. The branding’s cute. The copy isn’t terrible. But leads? Crickets.

In this episode, I’m breaking down the five things I fix on almost every client website, the stuff that’s not obvious on the surface, but absolutely killing your ability to grow. From SEO to backend breakdowns, from unclear messaging to missing automations, these are the quiet leaks costing you visibility, leads and sales.

This isn’t for beginners. It’s for business owners with a website, but it’s not doing the heavy lifting. If you’re tired of wondering why things feel stuck, this is for you if:

• Your website isn’t bringing in consistent leads

• You feel like you’re doing all the work instead of your site supporting you

• You’ve outgrown your copy, backend or tech stack

• You’re still sending onboarding info manually (yikes)

• You have traffic… but no action

• You know SEO matters, but you haven’t set it up correctly (or at all)

• You want a site that works while you rest

Want help making sense of what’s not working on your site?

Book ⁠Optimize en Un Día⁠, a one-day VIP experience where we clean up the messaging, SEO and strategy so your site supports your business. 

✨ Subscribe now to So, It Depends and get ready to make marketing feel more human, strategic and sustainable.

All content is for informational purposes only. ⁠⁠Read the full disclaimer here.⁠

Feeling personally victimized by your Google Analytics dashboard? Babe, you’re not alone and your site isn’t broken, you’re just tracking the wrong stuff.

This week on So, It Depends, we’re untangling the data overwhelm and showing you what metrics actually matter for your website. Whether you’re a solopreneur, coach or service provider trying to turn your site into a lead-generating machine (without the burnout), this episode is your map. I’m walking you through which metrics help you make decisions and which ones are just ✨ dashboard drama ✨.

You’ll learn:

• Key metrics that show if your website is working

• Which numbers actually connect to conversions and cash
• Why page views and bounce rates need context (not panic)
• The truth about traffic spikes and why not all growth is good

Tools Mentioned:

• Google Analytics 4
• Google Search Console

• Hotjar
• Microsoft Clarity

Want help making sense of your own metrics? Book a Marketing Cafecito, a 90-minute strategy session where we untangle what’s not working and map out clear next steps. No pressure, just clarity.

All content is for informational purposes only.⁠⁠⁠⁠⁠ ⁠Read the full disclaimer here.

Ever wondered why some visitors click buy now and others bounce off your site without a second thought? In this episode, let's dive into the psychology behind those conversions and how understanding what's going on in your visitors' minds can totally transform your website.

With over a decade of experience in marketing, I've learned that getting a "yes" from your visitors isn't just about the product - it's about how they feel when they land on your site. If you've ever struggled with figuring out how to turn visitors into customers, this episode is for you. I'll walk you through the emotional triggers that make or break your conversion rates and show you how small tweaks to your website can help guide your visitors from I'm interested to I'm ready to buy.

We'll cover:

• The psychology of first impressions and why they're make-or-break for your website.

• How emotional triggers can drive conversions (and no, we're not talking about shady marketing tactics).

• Why simplicity and clarity can increase conversions and build trust.

• How reducing friction on your site leads to better decision-making (and more sales).

• Data-driven decisions that keep your website working smarter, not harder.

So let's talk about how you can use psychology to turn your website into a conversion machine, without all the gimmicks.

☕ ⁠⁠Book your Marketing Cafecito (1:1 Strategy Session)⁠⁠

All content is for informational purposes only.⁠⁠⁠⁠⁠ ⁠Read the full disclaimer here.

Ever felt like the way you do things doesn’t quite fit into the marketing world? You’re not alone. In this episode, I dive into the struggle of navigating a space that often feels loud, performative and geared toward quick wins. With over a decade of experience in marketing, I’ll share my journey of realizing that success doesn’t always have to be flashy or viral and that’s okay.

If you’ve ever felt like you had something valuable to offer but didn’t quite see how it fit into the "perfect" social media mold, this one’s for you. I share how, for years, I tried to fit into a mold that didn’t align with who I truly am and how learning to embrace my unique approach changed everything. If you’ve ever wondered if you’re "too quiet" or "too slow" in a fast-paced, performance-driven industry,  I get it.

We’ll cover:

• Why the "perfect" feed and hustle culture isn’t the secret to real success
• How to lean into your own way of working without falling into the trap of comparison
• How building with intention leads to stronger, sustainable growth
• The importance of trusting your own voice and values in a noisy world
• Why being quiet and strategic is just as valuable as loud, quick success
• Why it’s okay (and necessary) to build from your own experiences and values

So grab your cafecito, settle in and let’s chat about how you can stop second-guessing your approach and start showing up authentically.

☕ ⁠Book your Marketing Cafecito (1:1 Strategy Session)⁠

All content is for informational purposes only.⁠⁠⁠ Read the full disclaimer here.

Your website might be pretty, but is it easy to use?

Because listen, I’ve been that person, ready to buy, card in hand, fully hyped... and then the site glitches, the checkout doesn’t work, and suddenly? I’m out. The sale is gone. And it didn’t have to be that way.

In this episode of So, It Depends, we’re talking about the secret sauce behind websites that actually convert: UX (aka User Experience). It’s not just a design trend, it’s the difference between a site that frustrates people and one that makes them say, "take my money."

If you’ve ever wondered why your website isn’t working how you hoped or just want it to feel easier for people to navigate, scroll, and buy, this one’s for you.

We’ll cover:

• What UX means (and how to spot bad UX instantly)

• The tiny things pushing people away from your site (without you realizing)

• 5 small-but-powerful tweaks that can instantly improve your UX

• A quick challenge to help you audit your site today

Because at the end of the day, a beautiful website is cute… but a functional, money-making, user-friendly one? Even cuter.

So grab your cafecito, pull up your site on your phone, and let’s get into it.
☕ Book your Marketing Cafecito (1:1 Strategy Session)

All content is for informational purposes only.⁠⁠ Read the full disclaimer here.

Running a business is supposed to give you freedom; instead, you’re juggling to-do lists. Managing leads, replying to emails, chasing invoices, posting on social media… and let’s not even talk about the tech headaches (por qué is the form broken again?!).

Pero mija, what if your website could handle some of that for you?

Here’s the truth: your website should be your hardest-working employee. When it’s set up with smart systems and automation, it can save you time, reduce burnout and actually help you grow without adding to your to-do list.

If you’re constantly overwhelmed or feel like you’re spending more time managing your business than doing what you love, this episode is for you.

In this episode, we’ll cover:

• Why so many business owners burn out (and how your website can help prevent it)

• Must-have website automations that save you hours every week

• How to set boundaries with clients (without the guilt)

• Ways to scale your business with SEO, content and digital offers

• The mindset shift that turns your website into your biggest asset

🎙️ Subscribe to So, It Depends for more web strategy, SEO tips and sustainable marketing that helps you scale without burning out.

Grab your cafecito and let’s talk about how to stop doing it all.

All content is for informational purposes only.⁠⁠ Read the full disclaimer here.⁠

We love a good goal, checking things off the to-do list, chasing milestones and making moves. Pero mija… what’s the point of doing all the things if you’re too exhausted to enjoy them?

Rest isn’t just cute - it’s necessary.

In this personal episode of So, It Depends, written on my 35th birthday, I’m sharing the lessons I wish I could’ve told my younger self about burnout, business, perfectionism and the weight of shoulds. From constantly overthinking to finally embracing imperfect action, this one’s for anyone who feels stuck between ambition and exhaustion.

Whether you’re a business owner, creative or recovering perfectionist, this episode will help you rethink what growth looks like.

In this episode, I cover:

• Why waiting for the perfect time keeps you stuck

• How to recognize the signs of burnout before it takes over

• The sneaky ways perfectionism shows up (especially when it feels like “just being careful”)

• Why starting over isn’t failure - it’s growth with experience

• How to build systems that support you, so you can rest without guilt

If you’ve ever felt like you should be further along, struggled with burnout or found yourself caught between chasing goals and needing a break, this one’s for you.

Grab your cafecito, get comfy and let’s chat about what it really means to build a sustainable business and a life you can enjoy.

🎙️ Subscribe to So, It Depends and learn how to grow without burning out.

All content is for informational purposes only.⁠ Read the full disclaimer here.

1 - If your website isn’t bringing in leads, building trust, or helping you grow, this episode will walk you through the 10 must-have features that turn your site into your hardest-working team member.

“It’s like having a digital employee who never sleeps and doesn’t ask for overtime. We love a hardworking website.” - Kristine Gonzalez

Your website isn’t just an online placeholder; it should be working around the clock to bring in leads, build trust with visitors, and drive sales even when you’re off the clock.

In this episode of So, It Depends, Kristine Gonzalez, your go-to web strategist and proud Latina marketing nerd, breaks down the must-have website features every business actually needs, no fluff, just strategy.

You’ll learn:

• Why social media alone won’t cut it (and why your website is the digital home base)

• The top website features that convert - think trust-builders, lead magnets and clear messaging

• How navigation, mobile design and SEO can make or break your conversions

• The most common website mistakes business owners make (and how to fix them without a full redesign)

Whether starting fresh or giving your current site a glow-up, this episode will help you build a site that supports your business goals.

🎙️ Subscribe to So, It Depends and start turning your website into your hardest-working team member.

Snippets & Soundbites

• “Instagram is like renting a booth at a market—great for a quick look, pero no es tuyo.”
• “Even as a web strategist, I’ve stared at my own site thinking, ‘What is this even doing?’ Sometimes, you just have to scrap it and start fresh and that’s when the magic happens.”
• "CTAs are like the friend at brunch who says, ‘Okay, are we ordering mimosas or what?’ Clear, direct and leaving no room for guessing."

Resources & Links

• 💻 Website Strategy Services

• 📖 Full Blog Version of This Episode

  
  

All content is for informational purposes only. Read the full disclaimer here.

Marketing isn’t a one-size-fits-all formula - it depends. That’s exactly why So, It Depends exists.

Hosted by Kristine Gonzalez, a proud Latina marketing strategist and self-proclaimed marketing nerd, this podcast is your go-to digital marketing chisme corner for all things web strategy, SEO, content marketing, and marketing automation.

In this episode, Kristine breaks down:

• Why this podcast was created (hint: sustainable, personalized marketing matters)

• Who it’s for (creative entrepreneurs, business owners, and marketers looking for a marketing strategy that works for them)

• What you can expect in future episodes (real convos, actionable strategy, and the occasional boyband or pop culture reference)

If you want to build a website and digital marketing strategy that actually works without burning out, this podcast is for you.

✨ Subscribe now to So, It Depends and get ready to make marketing feel more human, strategic, and sustainable.

All content is for informational purposes only.⁠ Read the full disclaimer here.

Marketing isn’t one-size-fits-all - it depends.

Welcome to So, It Depends, the podcast where web strategy, SEO, content and automation meet real talk, smart strategy and un poquito de sazón.

Hosted by Kristine Gonzalez, a proud Latina marketing nerd, this podcast helps small business owners and creatives ditch the overwhelm and build a website and marketing strategy that actually works for them, without the hustle culture nonsense.

Subscribe and get ready for real conversations, actionable insights, and the occasional boyband reference.

All content is for informational purposes only.⁠Read the full disclaimer here.⁠