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So then...where's this Lionesses "bump"?
Today's episode of Expected Goals is the first of a new era for the podcast as Matt is joined by the first of his set of new rotating co-hosts.
And it is Charlotte Thomson - a fountain of knowledge in brand positioning, sponsorship and fan culture - who is in the (other) hotseat. Most recently Charlotte was Head of Women's Football at COPA90, and she's been on the inside of various football rights-holders and media institutions including The FA and talkSPORT.
And there are two topics on the agenda: are we seeing a Lionesses bump in English football - and if not, why not - and with a number of new brands coming into European top-tier women's football at a federation, league and club level, have rights-holders finally cracked the unbundled sell?
If you're enjoying the podcast, please give us a like and a review! It will help us become more discoverable.
Expected Goals is an Unofficial Partner production.
Get in touch by emailing [email protected]
Learn more about your ad choices. Visit podcastchoices.com/adchoices
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By Unofficial Partner
5
22 ratings
Today's episode of Expected Goals is the first of a new era for the podcast as Matt is joined by the first of his set of new rotating co-hosts.
And it is Charlotte Thomson - a fountain of knowledge in brand positioning, sponsorship and fan culture - who is in the (other) hotseat. Most recently Charlotte was Head of Women's Football at COPA90, and she's been on the inside of various football rights-holders and media institutions including The FA and talkSPORT.
And there are two topics on the agenda: are we seeing a Lionesses bump in English football - and if not, why not - and with a number of new brands coming into European top-tier women's football at a federation, league and club level, have rights-holders finally cracked the unbundled sell?
If you're enjoying the podcast, please give us a like and a review! It will help us become more discoverable.
Expected Goals is an Unofficial Partner production.
Get in touch by emailing [email protected]
Learn more about your ad choices. Visit podcastchoices.com/adchoices
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