If you’ve ever said “I could do that!” when you see cool bike influencer content, this episode is for you!

In this episode we get a peek behind the curtain into Marley’s life as a professional cycling influencer and athlete, from contracts & comments to authenticity and selling out. Ellen’s perspective as a marketing professional helps you understand what brands are looking for when working with individual influencers, and Marley breaks down the work that happens to make this lifestyle a reality.

If you're ready to start your own account, we hope you do! The world needs as many unique bodies on bikes as possible.

00:55 Engagement and Social Media

04:21 Influencer Life

08:33 Contracts and Brand Relationships

16:59 Ethics, Disclosures and Fairness

24:31 Crafting Your Pitch to Brands

26:23 The Challenges of Content Creation

34:45 Navigating Sponsorships in the Bike Industry

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This episode is supported by BikeTiresDirect.com. Use code ALLBODS for 10% off your order, and for 6% to go toward supporting future episodes of the All Bodies on Bikes podcast. Thanks!