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If you’ve ever said “I could do that!” when you see cool bike influencer content, this episode is for you!
In this episode we get a peek behind the curtain into Marley’s life as a professional cycling influencer and athlete, from contracts & comments to authenticity and selling out. Ellen’s perspective as a marketing professional helps you understand what brands are looking for when working with individual influencers, and Marley breaks down the work that happens to make this lifestyle a reality.
If you're ready to start your own account, we hope you do! The world needs as many unique bodies on bikes as possible.
00:55 Engagement and Social Media
04:21 Influencer Life
08:33 Contracts and Brand Relationships
16:59 Ethics, Disclosures and Fairness
24:31 Crafting Your Pitch to Brands
26:23 The Challenges of Content Creation
34:45 Navigating Sponsorships in the Bike Industry
Mentioned in this episode:
This episode is supported by BikeTiresDirect.com. Use code ALLBODS for 10% off your order, and for 6% to go toward supporting future episodes of the All Bodies on Bikes podcast. Thanks!
By All Bodies on Bikes4.9
4747 ratings
If you’ve ever said “I could do that!” when you see cool bike influencer content, this episode is for you!
In this episode we get a peek behind the curtain into Marley’s life as a professional cycling influencer and athlete, from contracts & comments to authenticity and selling out. Ellen’s perspective as a marketing professional helps you understand what brands are looking for when working with individual influencers, and Marley breaks down the work that happens to make this lifestyle a reality.
If you're ready to start your own account, we hope you do! The world needs as many unique bodies on bikes as possible.
00:55 Engagement and Social Media
04:21 Influencer Life
08:33 Contracts and Brand Relationships
16:59 Ethics, Disclosures and Fairness
24:31 Crafting Your Pitch to Brands
26:23 The Challenges of Content Creation
34:45 Navigating Sponsorships in the Bike Industry
Mentioned in this episode:
This episode is supported by BikeTiresDirect.com. Use code ALLBODS for 10% off your order, and for 6% to go toward supporting future episodes of the All Bodies on Bikes podcast. Thanks!

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