<p>The chief data sciences officer at Wavemaker Global discusses the data story around COVID-19 and how the GroupM agency is responding to the situation. "This is not a technical challenge," she says. "This is a human challenge. We need to change our ways of doing things and adjust to the new context."</p>

The chief data sciences officer at Wavemaker Global discusses the data story around COVID-19 and how the GroupM agency is responding to the situation. "This is not a technical challenge," she says. "This is a human challenge. We need to change our ways of doing things and adjust to the new context."

Social Distancing With Friends: Wavemaker Data Leader Karima Zmerli

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Social Distancing With Friends: Wavemaker Data Leader Karima Zmerli

Social Distancing With Friends: Wavemaker Data Leader Karima Zmerli

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