In this Franchise Spotlight, we speak with Executive Care CEO Lenny Verkhoglaz.

Lenny and his wife Mila have a compelling story of how they got in home care starting on Valentine’s Day 2003. Since then the home care industry and Executive Care have seen massive growth, and Lenny sees even more expansion about to happen in the space and franchising in general. He shares more trends in the private payment area and government involvement in personal care as well as advice for business owners just starting out. 

Plus we chat about IFA’s Franchise Action Network event in DC and also the IFA VetFran program.

Thanks to Social Joey and The Better Software Company. 

Today’s guest is Matt Kurowski, Chief Operating Officer of Soccer Shots.  Matt is an operations pro, long-time marketer, integrator, and franchise geek! He shares examples of how analysis at the micro level is improving systems at the macro level in franchise systems and other business models. 

How do you start to uncover micro issues? How does this affect system-wide marketing, staffing, franchisee satisfaction, and franchise development? 

Learn more about the rapidly growing Soccer Shots Franchise as well as our sponsors Social Joey and Gusto!   

StretchLab Chief Marketing Officer Martin Balcaitis shares best practices for marketing a new type of service in the health and fitness world. How can marketers use social media to educate potential customers? What's the right mix of traditional versus digital marketing tactics? And how can a brand set up local studios and owners to succeed with hyper local marketing?

Thanks to Social Joey, The Better Software Company, and AnswerConnect!

Franchise industry rock star Angela Coté of Cultivate Advisors is back to share her Top 3 Mistakes Franchisors Make in Franchise Development Marketing!  

Plus learn more about Cultivate Advisors’ Catapult event for small business owners.

Thanks to Social Joey, The Better Software Company, and  AnswerConnect.

Franchise Business Review and The International Franchise Association released a new study on employee engagement in the Franchise space. Here to share some key findings is Michelle Rowan, President and Chief Operating Officer of FBR. 

Michelle is a franchise industry rock star and has insightful analysis of:

*what is happening with employee satisfaction

*the disappointing gender pay gap

*the challenges of retention

*the need to improve your culture now that Generation Z is on the front lines of your business!

Access the full report: Franchising@WORK Employee Engagement and Compensation Benchmark Study

Thanks to Social Joey, The Better Software Company, and AnswerConnect.

Thanks to Social Joey and Gusto!   

Kristen Pechacek of Self Esteem Brands joins Social Joey's Mike McDowell and Jack Monson to discuss new and innovative ways to see ROI on digital marketing. Kristen shares that to move customer perception, you have to play in awareness and consideration tactics;  direct response will not change perception enough.

We'll also cover:

Thanks to Social Joey and Gusto!   

Jessica Valenzuela, CEO and Co-Founder of GoGoGuest discusses how franchises are using intelligent marketing automation and artificial intelligence to find insights on what customers are doing, what they’re buying, or want to buy (a la Amazon!)

Also, check out GoGoGuest’s upcoming webinar series on new technologies for coffee shops and craft breweries.

Thanks to Social Joey and Gusto!   

Ciara Stockeland shares her personal journey through startups, franchising, entrepreneurship, and small business leadership. In a very candid conversation, we dive into what she refers to as the power of self-reflection and fatal blows can become and accelerant to come back. Connect with Ciara on her new blog!

Thanks to Social Joey and Gusto!   

Jam Hashmi, CEO and Co-Founder of FranchiseSoft, joins the show with an update on how marketing automation is impacting the Franchise industry. 

Thanks to Social Joey and AnswerConnect! Social Geek is a proud supporter of IFA’s VetFran program. 

Lyle Stevens, CEO and Co-Founder of Mavrck, discusses the impact and explosive growth of Influencer Marketing.

Lyle tells his story of how his role in the aerospace and defense industry led to his work with subject matter experts and eventually influencers on social media. He shares current trends that he sees including further disruption by on-demand content creators in the growing gig economy, the rise of I2C or Influencer-to-Consumer marketing, and more breakout channels like TikTok.

Thanks to Social Joey and Gusto!