Author and Franchise Executive Greg Sausaman shares best practices for brands

Greg is the CEO/Co-founder of Topper's Craft Creamery and also the author of the new book, “Inside the Box: The Power of Complementary Branding.”

This is our 400th episode and we're thrilled to have Greg join us for this show recorded live in Las Vegas at #IFA2019 with the International Franchise Association!

Thanks to Naranga and Social Joey for your support of Social Geek Radio! 

Comedians Jef Rawls and Dan Durney join the show discuss the similarities of business communications and stand-up comedy and improv. They share tips on how to effectively insert humor into to your sales and marketing pitches and how to avoid falling flat!

Thanks to Social Joey and Naranga for supporting Social Geek Radio!   

Alex Porter, CEO of Location3, shares his insight on the biggest challenges facing Chief Marketing Officers in the Franchise space. Alex disusses the trends he's spotting for 2019 regarding Google, Facebook, Voice Search, and other changes that franchisors should be watching. And we're all gearing up for #IFA2019! 

Thanks to Social Joey and Naranga for supporting Social Geek Radio!

Peter Akkies is a productivity coach for online entrepreneurs.  He launched the 30-Day Creator Challenge, in which he teaches you how to show up consistently, so you’ll never again go months between blog post!

Learn more about the 30 Day Creator Challenge here! And, for Social Geek Radio listeners, Peter is offering his Creator Challenge services for half off – just email Peter at [email protected] and mention you heard about it on Social Geek Radio. 

Thanks to Social Joey for sponsoring today’s episode. 

Fabian Geyrhalter, Principal of Finien, joins the show to share ideas for start-ups to become admired brands. He discusses examples from his new book, Bigger Than This – How to Turn Any Venture Into an Admired Brand.

Fabian is also a columnist for Inc and Forbes, and has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. And, he hosts a new podcast called Hitting the Mark!

Thanks to Social Joey and Franchise Dictionary Magazine for supporting Social Geek Radio!

Shep Hyken joins the show to discuss The Principals of Convenience from his latest book, The Convenience Revolution. He share stories of brands who are winning by making it easy to do business with them! 

Shep will be delivering a much anticipated speech and engaging with attendees at The International Franchise Association 2019 Convention on February 25 in Las Vegas!

Thanks to Social Joey and Location3 for sponsoring this episode!  

How does your brand identify influencers and brand advocates? How do you set up programs to work with these valuabe resources?

Arlen Robinson of Omnistar discusses affiliate marketing, referall programs, and influencers. He gives us tips on getting programs in place and share trends on where he sees this area growing in 2019.

Thanks to Social Joey and Franchise Dictionary Magazine for supporting Social Geek Radio.  

Stephen Marcotte, a Head Trainer and Regional Social Media Director with Orangetheory Fitness, joins Jack Monson and Liane Caruso to discuss local social marketing best practices. Orangetheory Fitness' explosive growth may be attributed to the brand and the local studios creating an army of raving fans by building a unique relationship with each customer. Stephen shares that the key is having a great local staff in each studio to build the relationship and then engage with those customers on the local social media channels.   

Thanks to Social Joey and Location3 for sponsoring this episode!      

Angela Coté of Cultivate Advisors returns to discuss Field Support for Franchisees!

What is the role of great Franchise Business Coaches and how can they help business owners with marketing and other areas to grow?

Thanks to Social Joey and FranchiseSoft for supporting Social Geek Radio! 

Jam Hashmi, CEO of FranchiseSoft, returns to share the latest technology trends for Franchises.

Jam has an extensive background in franchising including franchise development and expertise in many online business channels. He shares what he is hearing from multiple brands about their current tech challenges and what he is advising to watch for 2019.

Thanks to Social Joey and Franchise Dictionary Magazine for their support!