Social Geek

If you’re in NY or LA, do not listen to this podcast. You won’t like it. Unless you’re a marketer - then you’ll love it! 

Today we’re talking to “the OTHER famous business guy from Omaha” --  Greg Andersen, CEO of Bailey Lauerman. America outside of its ten largest cities is rapidly becoming more diverse and more influential. Greg has built a network of digital influencers in the other 92% of the country called the EIB -- Everything In Between.

Greg describes where influencer marketing is today, whether or not it has peaked, and possible changes in government regulations and industry standards for 2020.

Thanks to Social Joey and Gusto!   

In this week’s Franchise Spotlight, Michael and Brian Evans of My Favorite Muffin join the show to discuss the growing brand’s story. They share tips on growing the brand across generations, focusing on your core business, and not extending the brand too far.

Thanks to Social Joey and The Better Software Company 

The International Franchise Association and Social Geek present: MITPod. The Marketing Innovation Technology Podcast. 

This week IFA’s VP of Marketing Beth Dailey shares some updates from the IFA and details on this year’s Marketing and Innovation Awards at MITCon in October. Be sure to submit your brand’s campaigns and innovations before the August 16 deadline at https://www.franchise.org/events/mitcon!

Thanks to MITCon sponsors including FranData, FranPOS, Location3, and Social Joey. 

Author and Educator Stenetta Anthony joins the show to share advice on personal branding for authors.  

Stenetta’s advice for authors includes narrowing down your audience to a specialty, paying attention to the business end of writing, and not being afraid of a NO (because a YES is coming)!

Check out Stenetta’s latest book, A Home for Sally!

Thanks to Social Joey and Gusto!   

This week's Franchise Spotlight is a LIVE show in Detroit with hundreds of BIGGBY COFFEE owner / operators and team members at Biggby's Annual Franchise Meeting!

Thanks to Biggby for inviting Jack to speak with the team on about recent changes that are criticial to know for the success of a small business. 

Thanks to Social Joey, The Better Software Company, and AnswerConnect.

The International Franchise Association and Social Geek Radio present MITPod– the Marketing Innovation Technology Podcast!

Each week, Jack chats with thought leaders who are speaking at IFA’s MITCon in Austin this October. This week, he’s joined by his MITCon co-chair Marina O’Rourke, VP of IT at Tropical Smoothie Café! Marina shares preview of our keynote speakers and discusses the value of networking for tech and marketing pros in Franchising!

Register for MITCon: https://www.franchise.org/events/mitcon

Thanks to MITCon sponsors including Eulerity, Franchise Payments Network, FranchiseBlast, and Social Joey. 

BIGGBY Coffee Co-CEO Mike McFall joins the show to discuss his new book, Grind: A No Bullshit Approach to Take Your Business from Concept to Cash Flow!

Mike shares his No BS approach to starting a business with advice for entrepreneurs including doing your due diligence, keeping your focus, and selling what you’re best at. 

Mike tells some great stories on growing from startup to a nationwide franchise system and shares his next goal: owning the Detroit Redwings!

Thanks to Social Joey and Gusto!   

Rob Price, CEO of School of Rock, joins us from the middle of the brand’s nationwide tour! Rob tells his story in this week’s Social Geek Franchise Spotlight. 

Rob shares what’s working in Local marketing for the schools, updates on the students in the AllStars Tour, and how working with partners like Gretsch and Zildjian can boost brand awareness. 

Join us at the franchise Marketing Innovation Technology Conference – MITCon – in Austin October 23, 24, and 25!

Thanks to Social Joey and The Better Software Company!

The International Franchise Association and Social Geek Radio present MITPod– the Marketing Innovation Technology Podcast!

Brooke Budke is the VP of Marketing at TITLE Boxing Club and joins Jack Monson for the first episode of MITPod. Brooke will be leading a motivational session at MITCon in October helping marketing and tech pros Fight Their Battles. She’ll get us up and moving and maybe even throw a few punches! 

Brooke also shares some trends that she sees in solving consumers’ problems and how TITLE Boxing is using social media to amplify some in-real-life events.

Register now for MITCon October 23 - 25 in Austin!  

Thanks to MITCon sponsors AnswerConnect, Constant Contact, Dispatch, and Social Joey. 

Karen Booze of AnswerConnect joins the show to share how your business' phone engagement can lead to better brand consistency, more trust with customers, and better storytelling opportunities. 

We also chat about the future of work, the 2019 #MITCon event, the benefits of working in the franchise industry, and we have some fun discussing our own Personal Brands! Reach AnswerConnect at 800-584-0234.

 Thanks to Social Joey and Gusto!