Social Geek

Jam Hashmi, CEO and Co-Founder of FranchiseSoft, joins the show with an update on how marketing automation is impacting the Franchise industry. 

Thanks to Social Joey and AnswerConnect! Social Geek is a proud supporter of IFA’s VetFran program. 

Lyle Stevens, CEO and Co-Founder of Mavrck, discusses the impact and explosive growth of Influencer Marketing.

Lyle tells his story of how his role in the aerospace and defense industry led to his work with subject matter experts and eventually influencers on social media. He shares current trends that he sees including further disruption by on-demand content creators in the growing gig economy, the rise of I2C or Influencer-to-Consumer marketing, and more breakout channels like TikTok.

Thanks to Social Joey and Gusto! 

This Franchise Spotlight edition of Social Geek Radio features Josh Cohen, CEO of Founder of Junkluggers. 

Josh tells his story of starting a national franchise committed to sustainable business practices and shares tips on franchising your business. 

Thanks to Social Joey, The Better Software Company, and AnswerConnect!

Angela Cote of Cultivate Advisors returns to share her ideas on creating engaging content on LinkedIn. Angela advises her clients that when it comes to content, doing something beats doing nothing! She says don't wait until your videos, blogs, or posts are perfect, as perfection is the enemy of done! 

We also discuss 5 reasons why some business owners may have hang-ups about Linked and how to get over it.

Thanks to Social Joey and Gusto!   

On this very different episode of Social Geek, we speak with Radim Dragomaca, Director of Veterans Affairs and Strategic Communications at The International Franchise Association Foundation.

Radim walks us through the VetFran program, what it means for veterans, and what the benefits are for franchisors and brands! 

Thanks to Social Joey and The Better Software Company for your support.

Red Boswell, President of The International Franchise Professionals Group / IFPG and a true leader in the Franchise space, joins us from the floor of #IFE2019! 

Red shares how he developed his own personal brand to stand out in a crowded field. We also dive into the role of a consultant, including just what the heck does a consultant do anyway??

Thanks Social Joey and Gusto for supporting Social Geek! 

Tanuj Joshi, CEO and Founder of Eulerity, shares his thoughts on how advertisers can use Artificial Intelligence to more effectively reach the right audiences. What areas of their jobs should marketers implement AI in order to focus on other areas? And what trends in AI do marketers need to watch this year?

We also have more details on this month's Franchise Marketing Leadership Conference in Atlanta! #FMLCon

Thanks to Franchise Update Media and Social Joey!

Today we’re talking about our two favorite subjects - marketing and franchising - with Matt Friedman, the CEO and co-Founder of Wing Zone. Matt shares his thoughts on marketing from the leadership seat and gives us his take on topics including:

Thanks to Social Joey and The Better Software Company for your support!    

Steve Cody, Founder and CEO of The Better Software Company, shares tech trends for the franchise industry.  Steve has an incredible story from startup, to entrepreneur, to franchisor, to technology & software expert. 

Steve sees a jump happening now in knowledge about technology by franchisors. Franchisors are looking for suppliers and partners who are not only solving current problems, but more importantly have a vision and roadmap for the future. He also discusses how the gig economy will change franchising and the suppliers who serve them.

Thanks to Social Joey and The Franchise Marketing Leadership Conference!

Today’s guest is Angela Paules discussing Push and Pull Marketing. Angela is the Chief Marketing Officer at Buzz Franchise Brands, and is responsible for marketing several brands under the Buzz umbrella.

We discuss the need for franchise marketing executives to be leaders in all of these mixes:

*Push versus Pull

*Paid versus Organic

*Traditional versus Digitial

*Consumer versus Fran Dev

*Individual brand marketing versus Multi-brand marketing

We'll also have more details on The International Franchise Expo 2019 and how your franchise can be a part of VetFran!

Thanks to Social Joey and MFV Expositions!