Social Geek

Steve Schildwachter, CMO of BrightStar Care, joins Jack Monson and Liane Caruso to discuss Customer Decision Journeys. 

How do you start developing a customer journey for your brand?

What will a customer journey look like in 2020 and beyond?

And, why are do marketing funnels make no sense?!?

We'll also share more details on the Franchise Marketing Leadership Conference in Atlanta this June!

To connect with Steve, find him on Twitter at @SteveS1

 Thanks to Social Joey and Franchise Update Media for Supporting Social Geek Radio! 

This is Part 1 in a series of Personal Branding episodes. Today Jack Monson and Liane Caruso welcome back Stefanie Sigurdson Forbes to share examples of effective personal brands. The team also discusses ways to develop your personal brand.

We also have more details on The Franchise Marketing Leadership Conference in June. 

For further conversation and upcoming announcements, connect with Stefania on Facebook.

Social Geek Radio and Social Joey are proud supporters of The International Franchise Association's VetFran program.

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Joining Jack Monson and Liane Caruso on today's show is Elly Deutch Moody!

Elly leads digital communications and social media strategy for McDonald's Corporation worldwide. She gives us insight on using social channels to communicate globally for an iconic brand and shares news of McDonald's new Women in Tech program.

Thanks to Social Geek Radio, Naranga, and The Franchise Marketing Leadership Conference! 

Therese Thilgen and Diane Phibbs from Franchise Update Media give us a sneak preview of the refreshed Franchise Marketing Leadership Conference! 

The all new event for franchise marketers is taking place June 18- 20 in Atlanta! Registration and awards submissions are open now! 

Thanks to Social Joey and Naranga for supporting Social Geek Radio! 

Author and Franchise Executive Greg Sausaman shares best practices for brands

Greg is the CEO/Co-founder of Topper's Craft Creamery and also the author of the new book, “Inside the Box: The Power of Complementary Branding.”

This is our 400th episode and we're thrilled to have Greg join us for this show recorded live in Las Vegas at #IFA2019 with the International Franchise Association!

Thanks to Naranga and Social Joey for your support of Social Geek Radio! 

Comedians Jef Rawls and Dan Durney join the show discuss the similarities of business communications and stand-up comedy and improv. They share tips on how to effectively insert humor into to your sales and marketing pitches and how to avoid falling flat!

Thanks to Social Joey and Naranga for supporting Social Geek Radio!   

Alex Porter, CEO of Location3, shares his insight on the biggest challenges facing Chief Marketing Officers in the Franchise space. Alex disusses the trends he's spotting for 2019 regarding Google, Facebook, Voice Search, and other changes that franchisors should be watching. And we're all gearing up for #IFA2019! 

Thanks to Social Joey and Naranga for supporting Social Geek Radio!

Peter Akkies is a productivity coach for online entrepreneurs.  He launched the 30-Day Creator Challenge, in which he teaches you how to show up consistently, so you’ll never again go months between blog post!

Learn more about the 30 Day Creator Challenge here! And, for Social Geek Radio listeners, Peter is offering his Creator Challenge services for half off – just email Peter at [email protected] and mention you heard about it on Social Geek Radio. 

Thanks to Social Joey for sponsoring today’s episode. 

Fabian Geyrhalter, Principal of Finien, joins the show to share ideas for start-ups to become admired brands. He discusses examples from his new book, Bigger Than This – How to Turn Any Venture Into an Admired Brand.

Fabian is also a columnist for Inc and Forbes, and has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. And, he hosts a new podcast called Hitting the Mark!

Thanks to Social Joey and Franchise Dictionary Magazine for supporting Social Geek Radio!

Shep Hyken joins the show to discuss The Principals of Convenience from his latest book, The Convenience Revolution. He share stories of brands who are winning by making it easy to do business with them! 

Shep will be delivering a much anticipated speech and engaging with attendees at The International Franchise Association 2019 Convention on February 25 in Las Vegas!

Thanks to Social Joey and Location3 for sponsoring this episode!