Social Geek

How does your brand identify influencers and brand advocates? How do you set up programs to work with these valuabe resources?

Arlen Robinson of Omnistar discusses affiliate marketing, referall programs, and influencers. He gives us tips on getting programs in place and share trends on where he sees this area growing in 2019.

Thanks to Social Joey and Franchise Dictionary Magazine for supporting Social Geek Radio.  

Stephen Marcotte, a Head Trainer and Regional Social Media Director with Orangetheory Fitness, joins Jack Monson and Liane Caruso to discuss local social marketing best practices. Orangetheory Fitness' explosive growth may be attributed to the brand and the local studios creating an army of raving fans by building a unique relationship with each customer. Stephen shares that the key is having a great local staff in each studio to build the relationship and then engage with those customers on the local social media channels.   

Thanks to Social Joey and Location3 for sponsoring this episode!      

Angela Coté of Cultivate Advisors returns to discuss Field Support for Franchisees!

What is the role of great Franchise Business Coaches and how can they help business owners with marketing and other areas to grow?

Thanks to Social Joey and FranchiseSoft for supporting Social Geek Radio! 

Jam Hashmi, CEO of FranchiseSoft, returns to share the latest technology trends for Franchises.

Jam has an extensive background in franchising including franchise development and expertise in many online business channels. He shares what he is hearing from multiple brands about their current tech challenges and what he is advising to watch for 2019.

Thanks to Social Joey and Franchise Dictionary Magazine for their support!   

Samara Anderson is the VP of Marketing for redpepper, the creative agency working with Slack, Verizon, Mars Petcare, and other innovative brands.  Samara focuses on building client relationships and maintaining marketing efforts with brand managers across the US. She’s also helping to build the agency’s innovation practice. Samara joined this episode of Social Geek Radio to share guidelines and advice for brands in need of growth.

Check out some of their cool brand work on redpepper's YouTube Channel!

And thanks to Social Joey and Location3 for sponsoring this episode!  

We’re diving deep into branding with strategist, speaker, author, and educator Nick Westergaard. 

Nick is the Chief Brand Strategist at Brand Driven Digital, and teaches at the University of Iowa. He's the author of Get Scrappyand his newest book Brand Now.

Nick was the keytone speaker at this year's MITCon event in Austin from The International Franchise Association. He continues sharing the trends he's spotting in branding including where smart companies are putting their marketing dollars and what to watch in 2019.

Thanks to our sponsors Social Joey and Location3!   

TheDigital Marketing A-Team returns with updates about Facebook.Mike McDowell and Jim Buckley share their analysis on the latest politically charged issues with Facebook executives and what may happen next. 

The team also examines what happened during the recent Facebook outage and how it may have affected advertisers during the biggest ad week of the year for retailers and how Social Geek Radio host Jack Monson OWNED Facebook for about 23 minutes!!

And, is the way your brand shares Facebook and Twitter content across your multiple locations' accounts actually doing more harm than good? Our experts say YES and give you advice on how to avoid this reach-killing worst practice. If you're duplicating content, syndicating posts, or using Facebook Parent / Child, you will want to hear this episode now!

Thanks for your support Social Joey, and thanks to our newest sponsor, Location3! 

Joining today's show is Brendan Gahan, the founder of Epic Signal. He was named to Forbes 30 under 30 in 2012 and was tapped by the White Hose to advise on awareness efforts for the Affordable Care Act.

Brendan shares his experiences with reason influencer marketing programs he's created for Starbucks and Amazon reaching some customers that had previsouly eluded some marketers. "Meet them where they are and deliver content they enjoy. They'll consume it."

He advises brands to forget the "post and pray" approach with influencers. Instead, "point and pay" - target, then use paid ads to reach those consumers with your influencers' messages. 

Thanks to our sponsors Social Joey and FranchiseSoft!

This week's guest is Jason Leverant of The AtWork Group. Jason shares trends he's spotting for horing and staffing for 2019 and 2020. 

How will technology continue to enhance job searches? How can innovations like AI help workers control their careers?

Plus, we have more details on IFA's Emerging Franchisor Conference this week in Miami.  If you're coming to this great event, please join my panel on Social Media for Emerging Brands on Friday Nov 9.

Thanks to Franchise Dictionary Magazine and ClickTecs for their ongoing support of Social Geek Radio!  

The International Franchise Association's Senior Vice President of Public Affairs, Matt Haller joins the show to discuss the 2018 Midterm Elections.

How will the outcome affect small businesses? What will it mean for critical regulatory issues? Join Matt and Jack for some preview and predictions! 

We've also got more details on IFA's Emerging Franchisor Conference where both Matt and Jack are speaking next week in Miami!   #EFC2018

Today's episode is brought to you by Social Joey and Franchise Dictionary Magazine.