Social Geek

Kerry O'Shea Gorgone, host of the Marketing Smarts podcast, joins the show to discuss the recent history of podcasting, the current spike in podcast popularity, and the possible future of podcasting (or whatever we're going to call it).

We'll also share our favorite current shows including podcasts hosted by Alan Alda, Dennis Miller, Chris Brogan, and more. 

Check out Kerry's show, Marketing Smarts from MarketingProfs. And, if you want to see Kerry at the upcoming B2B Marketing Forum, learn more and register today! 

Thanks to Social Joey and FranchiseSoft for your ongoing support of Social Geek Radio! 

We're diving into the world of INFLUENCER MARKETING this week. How are marketers best using influencers? How are the social networks handling influencers? How is the marketing industry going to handle Influencer Fraud?

AND we've got some excited changes at Social Geek Radio:  Co-host Jim Buckley is now The Director of Marketing at Priatek!  

Plus, the all new SocialGeekRadio.com site is up. Thanks to Jam Hashmi and the team at ClickTecs for an outstanding job on the website.

"Yummy Margaritas mean Yummy Profits"

Patrick Bobrukiewicz, Director of Business Development at ROSnet, discusses how technology for the restaurant industry is constantly changing every part of the dining experience. Patrick shares the latest trends affecting ordering, staffing, serving, and delivery.

Thanks to Franchise Dictionary Magazine for supporting Social Geek Radio!

"It doesn't cost a dime to listen to a customer," says Louis Gudema, author of the new book, Bullseye Marketing and President of Revenue + Associates. Customer feedback is just a part of his approach for brand marketers. Louis shares the 3 pillars of his Bullseye Marketing plan and some backgound on how he turned the typical marketing funnel upside down for SMBs.

Check out Bullseye Marketing and also Louis' upcoming speaking engagments and projects!

Dan Monaghan, founder of Clear Summit Group and co-founder of WSI, discusses advanced ways for franchise brands to step up and beat the competition with new technologies and digital marketing strategies. The areas where Dan shares ideas include: 

We also share details of The International Franchise Association's Marketing Innovation Technology Conference - #MITCon - happening in Austin this October!

Stefania Sigurdson Forbes, Senior Director of Marketing at Franchise Blast, returns with more ideas on using video for your brand. Including:

Ludwina Dautovic, CEO and Founder of The Room Xchange returns to Social Geek Radio to discuss how innovative technology and social good can work together!

Find The Room Xchange on Facebook, Facebook Groups, and get more information on The Room Xchange's expansion across the globe! 

Storytelling for many marketers means spending resources and time publishing their brand's history, sharing details about the founding, and droning endlessly about the internal structure of their organization. But guess what? Your customers DON'T CARE! 

Jon Morrison, founder of Get Clear Consulting joins the show to turn storytelling-based marketing upside down!

Jon shares insights on better story-telling for marketers including:

Stan Phelps and Evan Carroll return to Social Geek Radio! The authors give us some background on the Goldfish series of books, the latest of which is Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers by Stan Phelps and David Rendall. This edition compells brands to no longer hide their flaws & weirdness and make them differentiators in a "sea of sameness."

We also get a preview of the next book in the series, The Yellow Goldfish...

Evan and Stan will be on the road all summer speaking in the Think Outside The Bowl Tour!

Instagram has lauched IGTV allowing video content creators a new channel for sharing long(er) form video. Jack and Jim dive into IGTV and discuss what this potential game-changer means for your brand. 

Is this channel and format right for your brand? Are you jumping in early or waiting to see what other brands do? What will the success or failure of IGTVl mean for parent company Facebook? For competitive channels? 

Get vertical and join us for a lively chat about what could be considered the most exciting new social network in a long time. And, we would love to hear your opinions in the comment area on our Facebook page or at socialgeekradio.com!