Episode 9 includes a conversation between our host, John Corrigan, and Thomas Martin about why CX requires ownership, not just empowerment.

In episode 8, learn how to measure your customer experience work, even if you don’t use the word “customer”.

In episode 7, learn why you need to commit to customer research if you’re interested in achieving an “outside in” perspective to better help whomever it is that is most important to you.

In episode 6, our host, John Corrigan, speaks with Valerie Leonard of NonprofitU about about how customer experience as a discipline has come from the for-profit sector and how CX results aren’t always about making money.

In episode 5, our host, John Corrigan, speaks with Valerie Leonard of NonprofitU about about social enterprises and the relationship between customer experience and brand.

What are the fundamentals of a good persona? While an important contribution to CX work, a persona isn’t the end result in and of itself. Personas help you get to the end result.

The term “journey” can mean a lot of different things. In Episode 3 of the podcast, we break down one of many commonly used custom experience terms and why it matters.

Episode 2 - Starting With "Who" by Social Impact CX

Welcome to the inaugural SocialImpactCX podcast, a new discussion that helps you explore driving mission and making a difference with customer experience work.