In this episode, Tom Caravela and Carl De Luca explore social media compliance for Medical Science Liaisons. They discuss maintaining compliance while ensuring scientific credibility, address misconceptions about promotional activities, and highlight best practices for conference content and engaging with healthcare professionals. The episode covers crafting social media policies, the importance of social listening, and effective monitoring tools. It concludes with insights on adverse event reporting and maintaining integrity, along with expressions of gratitude.

(0:00) Introduction and background of Carl De Luca

(1:00) Sponsor: Medical Watch

(2:00) Main compliance considerations for MSLs on social media

(3:20) Respecting compliance guardrails and scientific credibility

(5:58) Social media misconceptions and promotional activity

(9:12) Compliant vs. noncompliant social media behavior

(11:38) Disclaimers and dark posting in social media

(14:09) Conference content posting best practices

(17:55) Interactions with HCPs and KOLs on social media

(20:05) Personal branding and compliance

(22:07) Social media policy advice for medical affairs leaders

(24:20) Role of social listening in medical strategy

(29:49) Tools for social media monitoring and pro tips

(30:28) Adverse event reporting on social media

(31:46) Maintaining integrity and reputation

(32:03) Closing remarks and gratitude