In this episode, Tom Caravela, Conor McGladrigan, and Kevin Peterson discuss the evolving role of social media listening in Medical Affairs. They discuss the significance of social media listening for Medical Science Liaisons (MSLs) and how insights can be leveraged to enhance medical strategies. The conversation covers engagement with Digital Opinion Leaders (DOLs) and the legal considerations for social media interactions. They highlight best practices for MSLs in the digital realm and the importance of collaboration between commercial and medical teams. The episode also explores the rise of tech-savvy MDs, the integration of AI, and the necessity for MSLs to embrace new technologies.

(0:00) Introduction and guest welcome

(1:14) Sponsor: Medical Watch

(1:57) Social media listening and its importance for MSLs

(5:22) Utilizing social media insights for Medical Affairs

(8:06) Digital opinion leaders (DOLs): Engagement and collaboration

(15:00) The changing landscape of social media in medical affairs

(20:23) Adhering to legal guidelines in social media engagement

(22:29) Best practices for MSLs in the digital space

(24:09) Leveraging AI for medical strategy development

(25:10) Collaboration between commercial and medical teams

(26:03) The rise of tech-savvy MDs and digital integration

(27:01) Key takeaways on digital and AI for MSLs

(28:13) Keeping up with AI and digital trends in the industry

(29:32) Embracing new technologies in the MSL role

(30:09) Closing thoughts and upcoming episode preview