Episode 327 of The DrMarketingTips Show brings practical social media marketing advice for doctors and medical practices based on new data. Hosts Jennifer and Lexi, Senior Client Services Manager at Insight Marketing Group, discuss key takeaways from the Social Media Marketing World Conference and how medical practices can use these insights to their advantage–especially when trying to reach patients and get more engagement. 

This episode offers a number of resources to medical practices and healthcare professionals looking to use social media more effectively. You’ll hear about engagement strategies, content ideas, and the latest marketing trends to pay attention to for your medical practice. 

What You'll Learn in This Episode:

• Authenticity in Social Media: Why it’s important for doctors and practices to be relatable and genuine on social media, especially as digital marketing and patients start using AI. 
• Short-Form Video Content: How platforms like TikTok, Instagram Reels, and YouTube Shorts are shaping patient engagement.
• Choosing the Right Platforms: Which social media platforms best reach different patient demographics and which ones to use for your practice. 
• Content Strategies: Tips on repurposing content and utilizing various content formats to fill your social media calendar. 
• Tools for Content Creation: Easy tools like CapCut and in-video AI for efficient content creation.