If you feel like you’re constantly posting on social media but not getting any bookings, spending hours creating content with little to show for it, and wondering what you’re doing wrong—this episode is for you. In this conversation, I sit down with marketing expert Alyson Glick to break down how photographers can create a simple, effective social media strategy that actually works. We talk about identifying your ideal client, creating content with purpose, using video to build trust, and staying consistent without burning out. If you’re ready to stop guessing and start turning followers into inquiries, this episode will give you the clarity and direction you’ve been missing.

Connect with Alyson:
https://www.instagram.com/thestudioru/

TAGS:

Keywords social media marketing,photographers,content creation,marketing strategy,personal brand,engagement,video content,inbound marketing,buyer journey,consistency,digital marketing trends,algorithm optimization,organic reach,paid social advertising,audience targeting,brand storytelling,content calendar,analytics and insights,community building,conversion funnels,user-generated content,social proof,platform-specific strategy,audience retention

PROBLMS:

00:00 Introduction to Social Media Marketing for Photographers

05:30 Understanding Social Media Platforms for Photographers

10:51 The Importance of Inbound Marketing

16:43 Creating a Personal Brand in Photography

22:53 Building a Strong Foundation for Marketing

55:47 intro video.mp4