Find out more from the former director of creative strategy at Buzzfeed, from an interview dug up from 2015. Joe Puglisi gives in-depth examples of why people are inspired to share certain content, and how to produce it. Some people go viral by chance, but take control of these strategies. 

Buzzfeed makes creating viral content seem easy, however, we all know that isn’t necessarily true. Joe gives spot-on advice and shares the tools Buzzfeed uses to create viral posts. Tune in to learn tips and tricks that are still relevant 5 years after this interview took place. Which brands were doing it right in 2015? Are they still thriving now? See if you have what it takes to go viral after listening to this episode.

“Content gives people the ability to curate the world's view on them” -Joe Puglisi

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

 In this episode of Social PR Secrets, host Lisa Buyer sits down with social media strategist Peg Fitzpatrick to discuss everything social media. Peg is the co-author of The Art of Social Media and has been a social media strategist for big-name brands such as Canva, Google, and Audi.

In this episode, Lisa and Peg discuss the up and coming social media trends and the importance of influencers. Peg also gives tips on how to break through the algorithms of social media apps and emphasizes the value of great visuals. If you’re a social media manager trying to expand your brand’s strategy, look no further, and listen to this episode!

“For somebody to be good at social media, it boils down to the X factor. Can you work under pressure and be accurate?”-Peg Fitzpatrick

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

Lisa Buyer sat down with the founder and CEO of Delightful Communications, and author, Mel Carson, to talk about all things personal branding. We live in a society where it isn’t just about branding your business anymore, but yourself as well. How exactly do you accomplish this? Mel Carson gives his tips and tricks on how to brand yourself on social networks, and what steps you can take to be successful. 

Lisa and Mel discuss his book, Introduction to Personal Branding, and talk about the importance of engaging with people, being authentic, and what steps to take when you are first starting to build your brand. Tune in for more of Mel’s secrets to success with personal branding! Become discoverable, shareable, and mentionable by following Mel Carson’s expert advice. 

“What you’re trying to do on Linkedin is push the envelope and use all of the features they're putting out there and make YOU stand out” - Mel Carson

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

In this segment, Lisa Buyer, and guest host Cathy Hackl, sat down with Charlie Gilkey. Charlie refers to himself as a combination of a military logistics officer, philosopher, and business strategist all in one. Not only is he the founder of Productive Flourishing, but also Lisa’s business coach.  

Charlie, Cathy, and Lisa talk about how to be productive and what could be standing in your way to achieving the most productivity. Whether you are overcommitted, or unorganized, Charlie gives the best tips and tricks to be proficient in what you do. Tune in to hear more about dealing with FOMO (fear of missing out), why you should always show up, and tools to perform the best in your business. Learn more from business coach, business owner, and author Charlie Gilkey by clicking the links below!

“The fear of missing out is causing us to miss out” - Charlie Gilkey

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

In this episode of Social PR Secrets, Lisa Buyer interviews PR and Social Media expert Sarah Evans, who shares her tips on how brands can best utilize Instagram’s features. Sarah is a social correspondent, live web show host, and owner of Sevans Strategy a new media consultancy.

In this episode, Sarah and Lisa discuss the importance of editorial calendars and how to build your Instagram profile for better contact efficiency. Sarah also gives tips on how you can organize your phone to match your social media strategy and answer the question on everyone’s minds: how do you beat the Instagram algorithm?

“I always go back to the editorial calendar. It sounds old school but it’s so important, even today.” - Sarah Evans

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

In this 2016 episode from the archives of the Social PR Secrets Podcast, Lisa Buyer is joined by Nick Cicero to discuss the migration of brands onto the Snapchat platform. Cicero, the (former) CEO and Founder of Delmondo (which has since been acquired by Conviva), is arguably most famous for his work with Snapchat and Snapchat analytic and built the first analytics for Snapchat, Instagram Stories and Facebook Live.

Throughout this episode, Cicero and Buyer discuss strategies for brand PR representatives on Snapchat, how to best connect with users based on the platform’s features, how takeovers can be used effectively versus ineffectively and what users Cicero believes are making the best use of Snapchat’s platform.

 “You want to find the platforms that you can create the best content and have the best amount of reaction with the least amount of energy. I think you don't need to be on every platform, but you do need to find what's evolving.” -Nick Cicero

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

Lisa Buyer talks with author, futurist, speaker, and business strategist Cathy Hackl on all things virtual reality and augmented reality and how it affects communication and businesses.  

Cathy explains how media is expanding beyond 2D flat content and emerging into 3D, holographic, and augmented content. 

In this segment, learn all about how far technology has come and where it is going when it comes to virtual reality, augmented reality, and even mixed reality. Tune in to hear Lisa and Cathy discuss what tools are out there currently, the future of holographics, and how to use these realities for marketing, branding, and communications. Immersive technologies can make the intangible, tangible, and Cathy suggests that we be proactive and start learning now all about immersive computing platforms because they are the next big thing. Click the links below to learn more about how virtual reality brings stories to life from the expert herself, Cathy Hackl!

“Virtual reality creates the sense of presence in something you might have not cared about before” - Cathy Hackl

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you.

To answer this crucial question, Lisa Buyer went to former Google Analytics Advocate and overall data guru, Adam Singer. After his seven years at Google, Adam went on to lead marketing teams at a number of firms. Adam is now the Chief Marketing Officer of a $1B equity fund.

From ROI solutions to strategizing your PR plan using data, this episode of Social PR Secrets covers everything you’ve always wanted to know about analytics. Lisa and Adam delved into the specifics of reporting analytics data to clients, why you should get rid of vanity metrics, and much more! 

Want to get analytics tips from the king of data himself? Listen to this episode, and you might even get some word of wisdom on how to advance your career in marketing!

“To advance your career, develop a sandbox project. This will give you hands-on experience for virtually any project you will want to lead or create.” - Adam Singer

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

Lisa Buyer sat down with guest Matt Siltala to talk about all things visual. We find out why visuals are so valuable and why you need to have a purpose and strategy behind your posts.

In this episode, the interesting topic comes up on how to use Pinterest to benefit your business. Are you an avid Pinterest user? Find out the tips and tricks to use it as your next visual search engine. Matt shares some of his secret hacks so you can thrive with Pinterest. 

What are brands doing right, and what are they doing wrong? Stay tuned to find out more! 

Learn more from Matt Sitala in his Podcast, linked below!

“Don’t be afraid to succeed and don’t be afraid to fail” - Matt Siltala

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

Visual storytelling is so important that, in fact, we decided to pull out this interview from 2015 with the Wall Street Journal best-selling author, Ekaterina Walter. Visuals have only gotten more critical, five years later. 

Tune in to this episode to learn about the do’s and don'ts of visual storytelling and how it can affect your brand. Understand more about the companies who have mastered the art of visual storytelling and why they are so successful. Do you have to be creative to do visual storytelling? Listen to find out! 

“Our brain processes visuals 60,000 times faster than text” -Ekaterina Walter

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

Want more? Get your copy of the latest edition of Social PR Secrets today!