In this 2014 interview, David talks about the coming together of sales, customer service, and social media. 

This interview took place in the middle of what David calls, the 25-year social media revolution. Where are we now? Today, it seems as if social media and sales seamlessly go hand and hand considering how time consumers spend online. Tune in to hear David and Lisa discuss how social networking was infiltrating, and how important this was in 2014 and remains true today. 

“It’s really important for people in sales and in customer service to understand how social is important for them and how they do their jobs because the ways that people buy products today” -David Meerman Scott

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

In this episode, Lisa interviews CEO of Boot Camp Digital and bestselling author of four books, Krista Neher. Lisa and Krista discuss why visuals are important in the social media world, but it isn’t as simple as putting just any photo or video with your post. Krista Neher emphasizes the importance of having a pinnable picture and explains what exactly this means. 

We pulled this interview out from 2014 because visuals and social media marketing are just as important as ever. Tune in to learn more about why visuals go hand in hand with getting more visibility. Understand the dos and don’ts for successful and effective visual social media marketing. Krista dishes out her tips and tricks such as how posts, such as infographics, can be more shareable and compelling than long documents.

Listen for more of Krista’s secrets to success!

“Images and videos serve an actual purpose in helping people get information faster” - Krista Neher

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

We pulled out this interview with former Buzzfeed employee, Joe Puglisi, from 2015. Now working for Rebel Ventures, Joe was part of the well-known Buzzfeed community for many years with a vast knowledge of the social media revolution. 

Buzzfeed was created before social media was prevalent or used by a large number of people. 

Tune in to find out more of why Buzzfeed started, and learn about the beginning of the social media revolution. Joe Puglisi talks about how the social media revolution was just getting started back during this interview, where do you think we are now? 

“Context is really key, and in social media, context is almost the most important thing” - Joe Puglisi

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with entrepreneur, author and acclaimed speaker Andy Crestodina to get his advice for creating social media content. If you’re looking for guidance on how to optimize your content or marketing skills, Andy is the person to turn to. Andy is the co-founder of Orbit Media, an award-winning web design company, and author of Content Chemistry, the most comprehensive guide available of all things modern marketing.

In this episode from the vault, Andy and Lisa discuss how to repurpose one piece of content for many different posts, why social media is essential for every marketer, and tips to maximize your SEO. What is a headline and how do you write one that will generate more clicks? Andy tells us all his data-driven hacks to stand out. Want to know how to get ahead in social media marketing? Andy reveals the biggest gap in the field and how you can capitalize on it!

 “The bottom line is we have to be focused on our audience. The greatest skill in marketing is empathy” - Andy Crestodina

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

Lisa sat down with Neal Schaffer to discuss maximizing your social media in this 2015 interview. As a successful author, speaker, and consultant, Neal Schaffer gives valuable advice and shares his own experiences and examples. 

In this episode, Neal touches on important topics such as having a social media strategy, transparency being key, and being strategic in what you post on each platform. Tune in to dive in-depth of Neal Schaffers’ thought process and how he became so successful. Are you maximizing your social media? Find out what you could be doing better.

“Social Media is the ultimate way for you to create relationships with your public” - Neal Schaffer

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

Influencer marketing is all the rave in 2020, even though this interview is a blast from the past, it is still, if not more relevant today. Danielle Wiley is the founder and CEO of Sway Group and has nearly 25 years of industry experience. Danielle shares all of her valuable knowledge of successful and effective influencer marketing. 

In this episode, hear about how influencer marketing benefits a brand and how to make it effective. How much trust goes into an influencer and company relationship? What does it mean to become an influencer? Lisa and Danielle dive deep into what influencer marketing meant in 2015, with information that is still applicable today. 

“Be true to your niche and explore it as much as you can” - Danielle Wiley

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

Jason Miller, a former LinkedIn employee, was in charge of content strategy when this interview took place in 2015. He is now in charge of brand building with Microsoft advertising. In this episode, Lisa and Jason discuss how to have success with LinkedIn and how to make the most out of the platform.

This 2015 interview gives you tips from a LinkedIn employee that are still applicable today, including how to make the most out of your LinkedIn profile. 

What should your LinkedIn profile look like? What should it not have? Find out what you may be doing wrong in your profile that may be holding you back. Don’t just survive in the LinkedIn world, but thrive! 

“People spend time on other social networks, but INVEST time in LinkedIn.” - Jason Miller

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

According to Andrea Vahl at the time of this interview, an important trend popping up were videos to connect with their Facebook audience. Lisa Buyer sat down with speaker, author, and consultant, Andrea Vahl to learn all about getting the most out of your Facebook profile. Andrea Vahl is a rockstar in this industry and started her own business in 2009.  

Lisa and Andrea talk about some of the dos and don’ts to being successful with your Facebook profile. Making sure you respond to comments, whether they are a client or a potential client, and posting at least once a day. Andrea advises on what to watch for on your own personal Facebook profile and how to keep it in line, especially for recent graduates looking for jobs. Do you think your Facebook is up to par? Find out what you may be doing right or wrong in this episode. 

“Keep tabs on what's happening because things do change quickly and there’s so much information just available to you at your fingertips” - Andrea Vahl

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

One of Peter Shankman’s hacks for creating your own zombie loyalists is disguising self-promotion as help!

In the this episode of the Social PR Secrets Podcast, Lisa Buyer talks with best-selling author, public relations maverick, and entrepreneurial rockstar Peter Shankman to get his advice for producing loyal customers. 

This episode from the vault was recorded just after the release of Peter’s customer service bible “Zombie Loyalists: Using Great Service to Create Rabid Fans.” Lisa and Peter talk about the pitfalls of using social media to solve your brand’s problems and how to get others to sing your praises, instead of irking your followers with constant self-promotion. 

Want to start building your own zombie fan base? Listen to the episode to hear Peter reveal some of his secrets for fostering fidelity, whether for your personal brand or your company’s.

“Let’s face it: No one believes how great you are if you’re the one who has to tell them.” - Peter Shankman

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

In this Social PR Secrets podcast, we dug through the archives to find this valuable interview with Kim Garst on Facebook and Business. Kim has owned an online business for over 20 years, making her knowledge in this industry worth listening to.

Back when this interview took place in 2016, Kim discussed how Facebook benefits all businesses, which is still relevant today. In this episode, Kim shares her tips and tricks on how to get the most out of Facebook, such as connecting on a human to human level and why it is important, making sure your social media is up to par before taking over someone else’s, and much more. Tune in to learn more ways to master the Facebook world!  

The big question: Is it possible for organic content to be successful on Facebook?

“THE ONLY CONSTANT IN SOCIAL MEDIA IS CHANGE.” – KIM GARST

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!