Social Pros Podcast

Stephanie Garcia, Director of Communications at Agorapulse, will be on this episode of Social Pros to share her tips for succeeding with live video. Whether you're a beginner or a seasoned pro, Stephanie's advice will help you take your live video game to the next level.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

TikTok has changed how we think about live video. However, it has a track record of humanizing brands and building instant rapport with audiences.

So, how can social pros thrive on 'live'?

Stephanie Garcia, Director of Communications at Agorapulse, joins this episode of Social Pros to share best practices, no-nos and everything in between.

She tells us about how she approaches live video at Agorapulse, the first steps you can take today and how you can become confident on camera.

Plus, she shares tips for agencies introducing their clients to live video and we explore her own business, Lights, Camera, Live.

In This Episode:

• 0:00 – Introduction

• 4:15 – How are brands using live video today?

• 6:27 – A quick dive into Agorapulse

• 7:28 – Convincing the C-suite to use live video

• 10:33 – The broad spectrum of live video for business

• 13:35 – How TikTok has changed live video

• 16:54 – How do you prepare for live?

• 19:47 – Ways agencies can approach clients about live video

• 25:56 – What to expect from Stephanie's workshops

• 32:50 – Repurposing and repackaging live video content

• 39:30 – Stephanie's final two

• 42:27 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Connect with Stephanie on LinkedIn

• Follow Stephanie on Twitter/X

• Follow Stephanie on Instagram

• Check out Lights, Camera, Live

Visit SocialPros.com for more insights from your favorite social media marketers.

We revisit episode 544 of Social Pros with Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, as she unpacks the brand's distinctive social strategy and provides top tips and tricks for social pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

We all know how fast-paced social media is. It simply does not sleep.

There are many brands out there whose social media speed and efficiency are off the charts. One of them is the skincare and beauty brand, Glossier. So how do they do it?

Here, we revisit episode 544 where we ask their Senior Manager of Social & Digital Content, Jamie Dinar, about their 'secret sauce'.

Jamie explains how her team is empowered to act fast and says that clear communication between colleagues is key to being proactive in social.

Plus, she explores how they replicate in-store customer experiences online, keep their brand voice united and stay in touch with their community.

In This Episode:

• 0:00 - Introduction

• 1:07 – Introducing Jamie Dinar

• 2:37 – How Glossier came to be a legendary brand on social

• 4:52 – What Jamie's role looks like

• 9:08 – Do Glossier eat, sleep and breathe social?

• 15:03 – How Glossier tap into their vast community

• 18:09 – Optimizing to keep brand voice across platforms

• 21:24 – Replicating in-store experiences online

• 24:06 – Jamie's TikTok Live experiences

• 28:30 – Jamie's Final Two

• 30:41 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Connect with Jamie on LinkedIn

• Follow Glossier on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.

Once you hit 'publish' on a piece of core content, it's easy to get caught up in the production cycle before starting on something new. But when you don't repurpose your pillar content, you miss the opportunity to extend its life and maximize its potential. This episode of Social Pros with Content 10x founder and CEO, Amy Woods, is full of tips to help you get started.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

Are you serious about maximizing the potential of your content?

Social pros spend hours making each piece of core content. But in doing so, it's possible to neglect to see the potential value that comes from repurposing it.

On this episode of Social Pros, we speak to Amy Woods, founder and CEO of content repurposing flagbearers Content 10x.

Amy shares the story and purpose behind Content 10x, the key benefits of content repurposing and how she and her team help B2B clients find the true potential of their videos, podcasts and written content.

Plus, she explains her 'content waterfall' method, shares what she has learned from speaking to social pros on her podcast, B2B Content Strategist, and tells us about her opinions on how to best use AI.

In This Episode:

• 0:00 – Introduction

• 3:57 – What do Content 10x do?

• 7:26 – How content repurposing can benefit social teams

• 13:39 – What stands in the way of repurposing

• 16:19 – Why social teams could be sitting on a goldmine of great content

• 18:37 – Amy explains the 'content waterfall' approach

• 25:13 – Findings from Amy's podcast, 'B2B Content Strategist'

• 35:16 – Amy's Final Two

• 37:48 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Connect with Amy on LinkedIn

• Follow Amy/Content 10x on Twitter

• Follow Amy on Instagram

• Visit the Content 10x website

Amy's previous appearances:

• How to Repurpose Your Content on Social for Maximum Results (2019)

• Why Writing is Still the Key to Social Media Success (2021)

Visit SocialPros.com for more insights from your favorite social media marketers.

If you're feeling the pressure as a social media manager, this episode of Social Pros is for you. We welcomed Hannah Tooker, VP of Content at LaneTerralever, to talk about why social pros don't need to know it all and what we can do instead.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

With new platforms popping up, ever-changing trends, and a mass of competition, social pros have a lot to keep up with. But in this episode of Social Pros, our guest wants to take the pressure off social media managers.

Hannah Tooker, VP of Content at LaneTerralever, joins this episode to give us a behind-the-scenes look at how she manages social media strategies for brands while offering tips for other social pros. She explains that social pros can't always be "everything to everyone" – and why that's okay!

We dig into core topics such as tone of voice, tailoring strategies per channel, knowing your audience, and more. She also shares how she helped to launch a highly successful campaign for PetSmart.

In This Episode:

• 3:02 – Hannah's role at LaneTerraleaver

• 4:28 – The challenge of staying ahead on social

• 7:38 – When to push on new ideas with clients

• 10:39 – Cleaning up after bad advice clients have received in the past

• 13:20 – How Hannah coaches clients

• 16:08 – Getting the tone of voice right for brands

• 17:37 – Hannah describes a successful campaign she worked on for PetSmart Charities

• 23:01 – How to navigate big changes in the social media landscape

• 26:43 – How Hannah began her social pro career

• 29:25 – The final two questions

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

Visit SocialPros.com for more insights from your favorite social media marketers.

It's easy to get distracted by the trends, new platforms, and brands that are social media stars in their own right. But how do you create a strategy that's right for your brand?

This episode of Social Pros with Mariya Spektor, Director of Content, Social Media at Social Chain, has some tips you won't want to miss.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

It should go without saying. Social media is all about the people, and yet if your social media strategy is caught up in trying to go viral or become the next Wendy's, you might not get the results you hope for.

In this episode, we spoke with Mariya Spektor, who is the Director of Content for Social Media at Social Chain. We chat about the importance of building a community and how there's often a disconnect for brands who are going about social the wrong way.

For Mariya, she sees a lot of brands practicing "savage social" (think Wendy's and Ryanair) when it doesn't match their brand tone. Instead, Mariya shares some tips on building a strategy that puts people first.

We also discuss different platforms and whether Threads is the next Twitter rival, how some brands are monetizing TikTok content, and why there's a compromise to be made between speed and creativity.

In This Episode:

• 00:00 - Introduction

• 03:36 – Why community is so important in social media

• 06:30 – Why some brands face a community disconnect

• 08:32 – Which brands get "savage social" right

• 15:31 – How brands can set themselves up for success

• 20:44 – Mariya's experiences of TikTok shopping

• 26:00 – Predictions on the future of Threads

• 30:20 – The challenge of keeping up with different social media platforms

• 32:16 – Speed vs. creativity – which matters most?

• 35:48 – Staying on trend in social media

• 38:03 – The big two questions

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

Visit SocialPros.com for more insights from your favorite social media marketers.

We are so pleased to welcome Noam Bardin, Founder of Post News, on this episode of the Social Pros podcast.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

As much as we love social, we have to acknowledge that it comes with gray areas and undesirable aspects.

Joining this episode to dissect social's shortcomings is Noam Bardin, Founder of Post News. Noam shares the dangers of platforms making engagement top priority, how social pros can grapple both the positives and negatives of social networks and how Post News plans to work toward preventing misinformation.

Plus, he gives his thoughts on the future of Threads.

In This Episode:

• 0:00 – Introduction
• 3:19 – Noam's background in the industry
• 4:44 – What is Post News?
• 10:39 – Positive vs negative sides of social
• 15:03 – Unravelling Threads
• 19:12 – How Post can fight mis/disinformation
• 29:55 – Post's reception from journalists and users
• 33:53 – The future of social media
• 39:29 – Noam's Final Two
• 42:35 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Download Post News

• Connect with Noam on LinkedIn

• Follow Noam on Twitter

• Follow Noam on Instagram

Visit SocialPros.com for more insights from your favorite social media marketers.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

What's the best way to collect meaningful audience insights?

As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren't always available.

On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers and consuming the content they consume.

Plus, she shares whether she believes Threads is set to be a "formidable competitor" or just a "shiny new thing."

In This Episode:

• 0:00 – Introduction

• 2:51 – Amanda's career to date

• 7:47 – Her thoughts on Threads

• 16:35 – The best Threads strategy

• 19:57 – Why not to go hard on posting

• 24:44 – New ways to research audiences without metrics

• 36:06 – Amanda's final two

• 40:29 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Visit Amanda's website

• Connect with Amanda on LinkedIn

• Follow Amanda on Twitter

• Follow Amanda on Instagram

• Follow Amanda on Threads

Visit SocialPros.com for more insights from your favorite social media marketers.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

In this ever-changing world of social, how can community managers serve their people in the best possible ways?

Erika Lovegreen, SVP of Marketing & Communications at ICUC, returns to Social Pros to tells us her expert advice.

Erika discusses why social listening is as crucial as ever, why it's important to keep your community front of mind when making changes on social and how best to team AI with your 'human-first approach'.

Plus, she shares her thoughts on Threads and changes to Reddit and gives us the lowdown on ICUC's brand-new eBook.

In This Episode:

• 0:00 – Introduction

• 3:32 – What ICUC are working on right now

• 6:05 – How brands should approach Threads

• 12:30 – Will Threads welcome brand-safe interactions?

• 15:03 – Erika's take on Reddit's current situation

• 18:10 – Have your finger on the pulse of your community

• 24:49 – Integrating AI and maintaining human touch

• 39:24 – Erika's up-to-date final two!

• 42:05 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Visit the ICUC website

• Connect with Erika on LinkedIn

• Follow Erika on Instagram

• Download the 'How to Beat the AI Craze with Human-First Messaging' eBook

Visit SocialPros.com for more insights from your favorite social media marketers.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

So many teams work with creators to amplify their brand on social. But how do you build strong, fruitful relationships with the right partners?

Taylor Speer, Manager of Global Social Media at Shiseido, joins this episode of Social Pros to share her thoughts.

Taylor discusses how creators help Shiseido compete with celebrity-backed brands, the best ways to build authentic partnerships and why it's more crucial than ever to keep diversity and representation front of mind.

Plus, she tells us why Microsoft Excel is her tool of choice and the one biggest mistake you can make as a social pro.

In This Episode:

• 0:00 – Introduction

• 4:44 – How Shiseido cut through the noise on social

• 7:33 – How creator relationships have changed

• 11:15 – The benefits of fostering strong creator partnerships

• 14:40 – Diversity and representation at Shiseido

• 20:44 – Networking with influencers

• 23:41 – Planning social content

• 31:05 – What keeps Taylor organized

• 36:34 – Taylor's final two

• 40:25 - Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Connect with Taylor on LinkedIn

• Follow Taylor on Instagram

• Visit Taylor's website

Visit SocialPros.com for more insights from your favorite social media marketers.

Selling is the primary motivator for a lot of people on social media. Some people do it really well, others are a little less polished. But it's safe to say that a lot of people aren't pros at social selling.

Timothy Hughes, on the other hand, is a social selling master who joins Social Pros to share his wisdom, advice, and thoughts on selling on social media today.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

Timothy Hughes, CEO and Co-Founder of DLA ignite, plus the author of Social Selling: Techniques to Influence Buyers and Changemakers, joins Social Pros to talk about the art of social selling.

For Timothy, social selling is not a new or "future state." If you're not already doing it, you're already behind. This is something Timothy addressed in his book – which he recently updated with tons more information about how social selling has moved on since.

In this episode, Timothy explains how the world has changed, why conversations are still king on social, how to avoid being outdated, and the best ways to talk to strangers online. We also hear his three top recommendations for those wanting to sell on social. If you're looking to improve your social selling skills, this is one you'll want to tune in for.

In This Episode:

• 5:09 – Why Timothy decided to revisit his book

• 7:16 – How starting DLA ignite contributed to the second edition

• 9:58 – How being ingrained in interruption marketing gives a false view of social selling

• 10:44 – Social media is for people to be social

• 12:00 - How to "sell" the idea of social selling to leadership

• 13:56 – Why cold calling falls behind social selling

• 16:32 – How the digital world has changed

• 18:07 – Why some people don't "get" social selling

• 21:09 – Timothy's definition of social selling

• 24:13 – How to actually connect with people over social media

• 25:44 – How you can start expanding your network online

• 31:28 – The three things Timothy recommends social pros do

• 33:12 – Why content is always king

• 37:07 – Timothy's advice for social pros

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Connect with Timothy on LinkedIn

• DLA Ignite LinkedIn

Visit SocialPros.com for more insights from your favorite social media marketers.