Social Pros Podcast

We're thrilled to welcome Gia Lee, Co-Founder and Chief Strategy Officer at NinetyEight, on the Social Pros podcast.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

How can brands connect with Gen Z in authentic, effective ways?

If there's anyone to ask that question to, it's Gia Lee, Cco-Ffounder & and Chief Strategy Officer at NinetyEight, who joins this episode of Social Pros.

NinetyEight help brands anticipate Gen Z's needs in our ever-changing culture by finding unique perspectives, empowering communities and engaging with emerging trends.

Gia tells us the origin of NinetyEight, why you don't need big budgets to excel on social and why brands shouldn't skip building their identity.

Plus, she shares the top do's and don'ts for brands marketing to Gen Z and the best ways to stay authentic.

In This Episode:

• 0:00 – Introduction

• 5:17 – NinetyEight's origin story

• 6:04 – Challenges of creating content for Gen Z

• 7:23 – Why Gen Z is so different

• 9:56 – The disconnect between Gen Z and marketing

• 11:14 – Do NinetyEight educate?

• 12:19 – Their work with Paul Frank

• 20:34 – Measuring success on TikTok

• 23:00 – Interacting with communities

• 23:30 – The do's and don'ts of marketing to Gen Z

• 24:31 – Authenticity on social

• 26:42 – Balancing brand and connection

• 32:14 – Gia's Final Two

• 34:57 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Connect with Gia on LinkedIn

• Visit the NinetyEight website

• Follow NinetyEight on Twitter

• Follow NinetyEight on Instagram

• Join The Koi Pond

Visit SocialPros.com for more insights from your favorite social media marketers.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

Empathy is vital for social media managers, but how can they put it into practice on a daily basis?

Our guest on this episode says it's "a wonderful art within management" but needs to be applied in the right way and at the right times.

Minter Dial, renowned author and keynote speaker at Mydial, returns to Social Pros to discuss how to build an empathic culture in the workplace, the true definition of the word 'empathy' and the role it can play in your use of AI.

Plus, he reveals why he released a new edition of his book, Heartificial Empathy, how empathy impacts trust and his favorite AI tools.

In This Episode:

• 0:00 – Introduction

• 5:38 – What's new in the world of empathy?

• 8:55 – How people misunderstand empathy

• 11:31 – Empathy isn't a weakness

• 15:05 – How a lack of empathy impacts trust

• 16:24 – Empathy and AI

• 18:04 – Different types of empathy

• 19:08 – Why we run out of empathy

• 20:22 – Empathy and AI (continued)

• 26:31 – How can we develop empathy for AI?

• 30:46 – Just breathe

• 31:51 – Minter's favorite AI platforms

• 36:06 – Minter's final two

• 39:01 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Visit Minter's website

• Follow Minter on LinkedIn

• Follow Minter on Twitter

• Follow Minter on Instagram

• Follow Minter on Facebook

• Minter's book – 'Heartificial Empathy'

• Minter's book – 'Heartificial Empathy' on Amazon

Visit SocialPros.com for more insights from your favorite social media marketers.

We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

The more you understand the words you use, the more you can increase the impact of your social content. But how can you change up your language choices to resonate better with your audience?

Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania and repeat Social Pros guest, joins the show to share his thoughts.

He reveals the story behind his latest book, 'Magic Words', how words can build trust, community and influence and why anybody can become a better writer.

Plus, he tells us the hidden benefits of asking questions and why it's essential to understand audience behaviors.

In This Episode:

• 0:00 – Introduction

• 5:25 – Jonah describes his new book

• 7:11 – Why did he write this book?

• 9:56 – Understanding the impact of magic words

• 13:00 – What language does

• 15:03 – Identity and agency

• 20:58 – Defining 'magic words'

• 23:49 – Jonah's favorite category in his framework

• 30:21 – Asking the right questions

• 34:08 – Using magic words to approach challenging topics

• 37:36 – Jonah's final two

• 39:56 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Visit Jonah's website

• Connect with Jonah on LinkedIn

• Follow Jonah on Twitter

• Buy Jonah's book, 'Magic Words' on Amazon

• Register for Jonah's SPEACC framework

Previous episodes featuring Jonah Berger

• Contagion, Social Media, and Why Things Catch On (2013)

• How Influence Can Make or Break Your Brand (2016)

• Psychology Shows Why Social Media Often Fails (2020)

Visit SocialPros.com for more insights from your favorite social media marketers.

We're thrilled to be joined by Alyssa Bonanno, Chief Creative Officer and founder of Better Half, on this episode of Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

ICUC

Full Episode Details

Better Half help household names like Netflix, Nike and Disney succeed on social by fuelling audience participation, engagement and fandom.

Their Chief Creative Officer and founder, Alyssa Bonanno, joins this episode of Social Pros to share their secrets.

Alyssa explains how her small-but-mighty team thrives, the benefits of intentional hiring and how she manages consistent social output for established brands.

Plus, she tells us how she built her team, dives into Better Half's own strategy and shares why, if you can, you should take big swings on social.

In This Episode:

• 0:00 – Introduction

• 3:43 – An introduction to Better Half

• 5:58 – Excelling for big clients in a boutique agency

• 8:38 – Sustaining community engagement with Netflix

• 11:56 – Matching Netflix's identity on social

• 14:24 – Operating in the niche vs mainstream

• 17:19 – Intentional hiring

• 21:58 – Alyssa's team structure decisions

• 27:40 – How Better Half showcase their culture

• 30:45 – Better Half's use of Substack

• 32:15 – Where to find Alyssa and Better Half

• 35:20 – Alyssa answers the Final Two

• 40:16 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Alyssa's website

• Follow Alyssa on LinkedIn

• Follow Alyssa on Instagram

• Better Half website

• Follow Better Half on LinkedIn

• Follow Better Half on Instagram

Visit SocialPros.com for more insights from your favorite social media marketers.

We're thrilled to welcome back success coach, author, speaker and marketing expert Amy Landino for this episode of Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

ICUC

Full Episode Details

If you are exploring how to grow your own social presence or you're interested in becoming a more full-time creator, this is the show to take notes on! Amy Landino, success coach, speaker, author and marketing expert, joins Social Pros to provide some amazing tips and insights for creators.

She updates us on the growth of her career since her first appearance on the show (back in January 2017), shares her top tips for using videos on social and explains how she nurtures her community.

Plus, she tells us why we should support – not shock – our audiences, how to best navigate algorithms and why she thinks generosity is an essential part of any successful social strategy.

So much to unpack – don't miss it!

In This Episode:

• 0:00 – Introduction

• 3:46 – Amy returns to Social Pros (after 6 years!)

• 4:41 – What Amy's up to now

• 9:08 – How Amy evolved into Good Morning Good Life TV

• 12:52 – Navigating algorithms

• 19:57 – How clients can own their social

• 24:10 – The right cadence for CTAs

• 29:12 – From solo to managing a team

• 29:33 – How Amy nurtures her community

• 35:34 – Setting intentions

• 39:17 – Amy's book and implementing mindfulness

• 41:10 – Final two

• 43:26 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Amy's website

• Follow Amy on Twitter

• Follow Amy on LinkedIn

• Subscribe to Amy on YouTube

• Good Morning Good Life TV

• Amy's books

Visit SocialPros.com for more insights from your favorite social media marketers.

We're delighted to welcome Janay Smith, Director of Social at SHADOW, onto this episode of the Social Pros podcast.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

ICUC

Full Episode Details

A variety of opinions, fresh ideas and different perspectives is so important in a team of social pros… which is why we were so inspired by how our guest on this episode manages her team and cultivates success.

Janay Smith, Director of Social at SHADOW, joins us to talk about her career so far, top tips for multitasking and coping with burnout, plus how to attain and recognize success in this fast-paced social environment.

She also reveals why community is at the root of all good social and that now is the time to relinquish control!

In This Episode:

• 0:00 – Introduction

• 5:22 – Introducing Janay and Shadow

• 7:48 – How Shadow navigate clients through social

• 11:31 – How she approaches staffing

• 15:24 – Dealing with burnout

• 18:18 – Biggest trends on social

• 20:54 – Recognizing success with staff

• 24:04 – Indicating success

• 25:23 – Launching Sunbum's TikTok

• 31:01 – Exploring Shadow's social

• 35:29 – Janay's final two

• 39:56 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Follow Janay on LinkedIn

• Shadow

• Follow Shadow on Instagram

• Follow Shadow on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.

On this episode of Social Pros, we are delighted to be joined by Tiffany Yu, the CEO and founder of Diversability.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

This episode of Social Pros is truly inspirational!

Our guest has used highly-challenging personal events to create something remarkable.

Tiffany Yu, CEO and founder of Diversability, joins this episode of Social Pros.

Tiffany shares her inspirational story of grief and coming to terms with disability. She talks about how she created positives from obstacles in order to build Diversability and how she invites social pros to support the #AntiAbleism movement.

In This Episode:

• 0:00 – Introduction

• 5:34 – Introducing Tiffany

• 6:06 – Tiffany's story

• 10:18 – When she first shared her story

• 20:39 – Leveraging LinkedIn

• 27:36 – Her #AntiAbleism video series

• 34:38 – Tiffany's (soon to be published) book

• 44:16 – The final two

• 46:54 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Diversability

• Tiffany's website

• Follow Tiffany on Twitter

• Follow Tiffany on Instagram

• Follow Tiffany on LinkedIn

Visit SocialPros.com for more insights from your favorite social media marketers.

We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

Need a paid social refresher?

The landscape is always changing and it's easy to get impatient for the big results. But this week's guest provides an in-depth look at leveraging paid social and staying on top of platform changes to work towards long-term success.

In this episode, we are joined by Foxwell Digital Co-Founder, Andrew Foxwell.

Andrew explains how to become a better marketer and looks at common misconceptions around paid social. Plus, he tells us how to navigate the constant changes and set yourself up for success by avoiding being beholden to social platforms!

A super-insightful episode for any social pro.

In This Episode:

• 0:00 - Introduction

• 4:45 – What Andrew is up to

• 8:16 – Data best practices

• 17:12 – Misconceptions around paid social

• 23:30 – Identifying progress

• 27:46 – Setting up for long-term success (and breaking free from platform changes)

• 35:57 – Data protection vs needing that data

• 45:11 – Andrew's final two

• 47:52 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Foxwell Digital

• Foxwell Digital Memberships

• Follow Andrew on LinkedIn

• Follow Andrew on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.

We're thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

Consumers are super savvy nowadays. They don't want convoluted, in-your-face marketing. They want something personal, down-to-earth and relatable…and this week's guest keeps that front of mind.

Brittany Garlin, Head of Marketing at Vista Social, joins this episode of the podcast.

She explains Vista's recipe for marketing to marketers, how they keep things human, authentic and relatable and how they've been using ChatGPT.

Brittany also discusses mental health and burnout on social, defining success and why we social pros need to stay adaptable.

In This Episode:

• 0:00 – Introduction

• 5:06 – What does Vista Social do?

• 9:11 – TikTok as a search engine

• 9:50 – Getting in the trenches with clients

• 11:16 – Being on camera

• 13:20 – Finding the right voice

• 14:56 – Using ChatGPT

• 25:08 – Staying authentic and human with AI

• 29:06 – Discussing mental health on social

• 32:44 – Measuring success/decisions on channels

• 34:15 – Where to follow Vista Social and Brittany

• 35:03 – Final two

• 37:22 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Vista Social

• Vista Social on Twitter

• Vista Social on Instagram

• Vista Social on TikTok

• Follow Brittany on LinkedIn

• Follow Brittany on Instagram

Visit SocialPros.com for more insights from your favorite social media marketers.

We're thrilled to welcome Allen Weiss, CEO & Founder of MarketingProfs, on Social Pros this week for a masterclass in mental health and mindfulness.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

As social pros, we've all dealt with stress, burnout and anxiety…(gee, it's probably a daily occurrence!)

But it's so crucial we remember to take care of our minds and our souls and prioritize our mental health.

On this episode of Social Pros, we are joined by Allen Weiss, CEO & Founder of MarketingProfs.

Allen joins the show to discuss the benefits of mindfulness and meditation, why self-care is so important and how social pros can integrate mental health into their working routines.

Plus, Allen shares top tips on when and how to meditate, and plenty of other actionable advice.

We can think of so many times we'd have benefitted from taking a few moments to meditate at work – and we're sure you can to!

Save and come back to this one in times of stress!

In This Episode:

• 0:00 – Introduction

• 4:44 – Time to introduce Allen

• 9:04 – His involvement in marketing, mental health and teaching

• 12:20 – How meditation changed his life

• 13:19 – How trauma impacted his mental health

• 15:46 – What is mindfulness?

• 20:13 – How long is long enough?

• 23:06 – Do you need to use an app/prompt?

• 25:30 – Taking a breath!

• 29:45 – How social media employers can implement mindfulness

• 35:12 – Allen's class

• 37:30 – Advice for social pros

• 38:17 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Be notified of Allen's class

• Follow Allen on LinkedIn

• Follow Allen on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.