Social Pros Podcast

We're thrilled to welcome Marilyn Mena-Scott, Body Piercer and Ear Stylist (and social media extraordinaire) at Paloma Piercing, onto Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

Have you ever spent hours trying to magic up your next big social media idea? You're definitely not the only one, but sometimes it's worth going back to basics. That's how this week's Social Pros guest found success.

Body piercing and ear styling extraordinaire, Marilyn Mena-Scott, joins the show to discuss how she went from zero to 800K followers in less than two years, making down-to-earth, authentic content.

Marilyn explains how she approaches TikTok and Instagram, how she battles the challenges of social media algorithms and why being herself has been integral to her fast growth online.

Plus, she shares why all brands need a face on social and our host, Anna Hrach, tells the unlikely story of how Marilyn has ended up on the show. It's certainly a Social Pros first!

In This Episode:

• 0:00 – Introduction

• 5:11 – Here's Marilyn Mena-Scott

• 5:32 – An overview on Marilyn's career

• 6:56 – How Marilyn was invited on the show

• 8:42 – How she got started on TikTok

• 13:27 – Anna on how she met Marilyn

• 17:10 – Why she keeps things simple

• 18:19 – Marilyn's thoughts on possible TikTok bans

• 21:37 – Shadow banning experiences and algorithm challenges

• 25:24 – Marilyn's TikTok strategy

• 29:39 – Engaging with your audience

• 32:22 – How Marilyn treats Instagram

• 35:30 – Tips for social marketers becoming solo creators

• 37:59 – Dealing with negative comments

• 39:44 – Final two

• 45:29 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Marilyn's website

• Follow Marilyn on TikTok

• Follow Marilyn on Instagram

Visit SocialPros.com for more insights from your favorite social media marketers.

We are delighted to welcome Josh Rangel, Senior Vice President of Social Media at Golin, to this episode of Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

When McDonald's brought back their All-Day Breakfast, a simple press release or social media post wasn't enough…but how did Golin and their team mastermind a mammoth relaunch campaign?

On this episode of Social Pros, Josh Rangel, Senior Vice President of Social Media at Golin, shares why he and his team spent hours upon hours on Twitter for their McDonald's All-Day Breakfast campaign.

Plus, he shares top tips for stopping the scroll on social, helping clients leverage ever-changing platforms and finding a work-life balance.

In This Episode:

• 0:00 – Introduction

• 4:26 – Introducing Josh Rangel

• 4:55 – How social has evolved at Golin

• 6:13 – Unpacking Golin's McDonalds campaign

• 14:27 – Would they pull it off now?

• 16:41 – Earned media and authenticity

• 21:13 – Guiding clients through social challenges

• 24:15 – How to deal with burnout

• 28:20 – How Josh staffs teams at Golin

• 32:32 – Influencers changing the face of social

• 36:06 – Josh's final two

• 41:13 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Check out Golin

• Follow Josh on LinkedIn

• Follow Josh on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.

We're delighted to welcome back Convince & Convert Founder (and OG Social Pros host) Jay Baer onto this episode.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

We love when things come full circle on Social Pros!

On this episode, we welcome back Jay Baer, founder of Convince & Convert, OG Social Pros host, business growth speaker, tequila influencer and…well, the list goes on!

Jay explains his study, The Time to Win, and how social media teams can provide the speed customers want.

He gives expert advice on social teams' responsibilities, the role of social in business and navigating changes on channels.

Plus, he reveals all about his fast-growing tequila-related content on TikTok and Instagram. This man never stops!

Oh, and there's plenty of Jay Baer-isms too!

In This Episode:

• 0:00 – Introduction

• 4:43 – Introducing Jay Baer

• 6:25 – What Jay is up to now

• 11:03 – Download Jay's report, The Time to Win

• 11:50 – Unpacking social customer care in 2023

• 14:42 – Benefits and drawbacks of live chat

• 19:22 – How social pros can enact his advice

• 25:06 – Future book plans

• 27:09 – Jay's foray into creating tequila content

• 30:20 – What he's learned from working with brands

• 33:46 – Coping with shadow banning on social

• 35:29 – How can creators take control of data?

• 37:46 – Trademark Jay Baer-isms!

• 38:59 – Jay Baer's final two!

• 42:41 – Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Jay's website

• The Time to Win

• Follow Jay on LinkedIn

• Follow Jay on Twitter

• Follow Jay on Instagram

• tequila.jay on TikTok

• Tequila Jay Baer on Instagram

Visit SocialPros.com for more insights from your favorite social media marketers.

We're delighted that our guest on this episode of Social Pros is Brandon Smithwrick, Head of Content at Songfinch.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

Songfinch is revolutionizing the custom gift industry, creating personalized songs with people's unique stories. But how do they convey that magic on social?

Brandon Smithwrick, Head of Content at Songfinch, features on this episode of Social Pros.

Brandon's a newbie at Songfinch, so he explains his methods for sharing new ideas among an established social team…without stepping on toes!

Plus, Brandon explains the importance of user-generated content, their channel strategy and red flags when job-hunting.

A fascinating interview that becomes a bit of a brainstorming session!

In This Episode:

• 0:00 - Introduction

• 3:47 – Introducing our guest

• 4:01 – Introducing Songfinch

• 6:05 – Joining an established social team

• 8:57 – Leveraging UGC

• 11:16 – Pitching new ideas among an established team

• 13:46 – Songfinch's artists

• 15:27 – Creative briefs

• 18:52 – Using different channels

• 21:44 – Leveraging underused platforms

• 27:10 – Pay to play on social

• 29:10 – Looking for a new role

• 33:47 – Brandon's final two

• 35:18 - Outro

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Songfinch

• Brandon's website

• Follow Brandon on LinkedIn

• Follow Brandon on Instagram

• Follow Brandon on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.

Looking to level up your social team?

We're delighted to speak to Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, on Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Are you finding building a strong and positive workplace culture an uphill battle? Team that with the stresses of social and you have a real challenge on your hands.

Here to help is Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, who is featured on this episode of Social Pros.

Robert discusses his tips for strong leadership, how core values play into workplace culture and how to avoid burnout and overwork.

Plus, Robert reveals the stories behind his new book, 'Elevate Your Team', linked below. Robert's previous Social Pros appearance from November 2018 is also linked.

In This Episode:

• 0:00 – Introduction

• 2:08 – Let's introduce Robert Glazer

• 5:25 – What Robert's been doing since his last appearance

• 6:40 – Robert on writing books

• 10:44 – Focusing on teams in social media

• 13:35 – Where are social media teams today?

• 16:28 – Have social media teams been too reactive?

• 19:37 – Why are core values so important?

• 22:48 – You're the same person at work and at home

• 24:16 – Unicorns, The A-Team and underperformers

• 31:38 – You first or organization first?

• 37:56 – It's OK to not want to lead

• 44:01 – Where to find Robert

• 45:25 – Robert's final advice for social pros

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Robert Glazer's website

• Buy 'Elevate Your Team'

• Acceleration Partners website

• Follow Robert on LinkedIn

• Follow Robert on Instagram

• Follow Robert on Twitter

• Robert's first Social Pros appearance

Visit SocialPros.com for more insights from your favorite social media marketers.

If you want to sell on social or dial up your existing social commerce efforts, this episode is for you. We welcome Lauren Petrullo, CEO and founder of Mongoose Media, onto Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

Are you looking to cash in on social but you're worried about how much time it could take?

Well, tune in to today's episode for something truly eye-opening!

Lauren Petrullo, CEO and founder of Mongoose Media, joins us to simplify the complex world of social commerce. It's not something we've covered a lot on Social Pros, so listen for some fascinating insights!

Lauren explains how to use social commerce the right way, how to overcome skepticism from buyers and she explains what platforms could be best for you.

Plus, Lauren reveals why she believes e-commerce brands could be leaving six figures or more on the table by avoiding social commerce!

Oh, and there's a fair few mentions of Daniel's scarf.

A mind-blowing episode…in the best way possible!

In This Episode:

• 0:00 - Introduction

• 3:39 – Let's meet Lauren

• 6:18 – Benefits of brutal honesty

• 7:56 – Lauren's 50,000ft view on social commerce

• 12:32 – Dialling up your social commerce

• 17:19 – Social commerce skeptics

• 21:18 – Analyzing data

• 23:26 – Unsung hero channels for social commerce

• 28:18 – Dealing with trust issues

• 31:45 – Regaining data power

• 37:49 – Lauren's parting advice for social pros

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Follow Lauren on LinkedIn

• Follow Lauren on Twitter

• Follow Lauren on Instagram

• Lauren's website

• Mongoose Media website

Visit SocialPros.com for more insights from your favorite social media marketers.

This week, we are delighted to welcome Ravi Hampole, SVP, Global Brand Creative at Lululemon, onto Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

Social is changing every day. But one thing that never changes is the importance of being authentic.

Today's guest on Social Pros puts authenticity at the forefront of his strategy through community-led social, in-house ambassadors and a human-first approach.

Ravi Hampole, SVP, Global Brand Creative at Lululemon, joins to explain why community is at the heart of what they do, why they work with ambassadors over celebrity creators and how they translate their human focus onto different channels.

Plus, Ravi explains why he views constraints as opportunities.

In This Episode:

• 0:00 – Introduction
• 4:11 – Introducing Ravi
• 6:32 – How Ravi contributes to social
• 9:46 – How Lululemon represents their community
• 16:31 – Carrying brand purpose across channels
• 27:24 – Ambassadors keeping it authentic
• 41:46 – Ravi's final two

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Connect with Ravi Hampole on LinkedIn

• Ravi's website

Visit SocialPros.com for more insights from your favorite social media marketers.

We are delighted to welcome Jacob Shipley, Manager of Digital Customer Experience at Tyson Foods, on this episode of Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

ICUC

Full Episode Details

Social media is a minefield. At times, it can feel impossible to get that viral post or create enough content to get in front of the right people.

But consistency is key.

On this episode of Social Pros, we spoke to the epitome of consistency on social, Jacob Shipley. Jacob is the Manager of Digital Customer Experience at Tyson Foods. He explains how patience is a virtue on social and why creating regular, high-quality content is more likely to breed success than banking on one viral post.

Plus, he explains his background in the industry, his work with YouVersion and provides tips for growing followers organically. It's a must-listen!

In This Episode:

• 0:00 – Introduction
• 3:37 – Let's introduce Jacob Shipley
• 4:48 – Jacob's day-to-day at Tyson Foods
• 6:51 – First party data tools 101
• 10:00 – Tapping into niche audiences
• 13:59 – Follower growth the right way
• 17:55 – Keeping consistent on social
• 22:01 – Jacob's advice for budding social pros

Resources

• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle
• Follow Tyson Foods on Twitter
• Tyson Foods
• Follow Jacob on Twitter
• Follow Jacob on LinkedIn

Visit SocialPros.com for more insights from your favorite social media marketers.

We are delighted to welcome Madison Long, CEO and co-founder of Clutch, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Are you looking to creators to add that extra dimension to your social strategy? On this episode, our guest Madison Long, CEO and co-founder of Clutch, bridges the gap between brands and creators and explains how their relationships can breed success. She talks about what brands need to know before teaming up with creators, how to set themselves up for and measure success and lifts the fog around pay rate and budgets. Plus, she shares her views on why influencers aren't the only creators to consider and how to leverage short-form video. In This Episode:

• 0:00 – Introduction
• 2:39 – Introducing Madison Long
• 4:09 – Explaining Clutch
• 5:34 – How their process works
• 9:33 – Managing engagement expectations
• 11:55 – Questions brands should bring to the table
• 16:15 – Helping brands and creators measure success
• 19:34 – What should brands/creators have in place first?
• 26:32 – Helping brands identifying their TikTok strategies
• 31:19 – The final two: Madison's advice for social pros

Resources

• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle
• Clutch website
• Clutch's latest press release
• Follow Madison on Twitter
• Connect with Madison on LinkedIn

Visit SocialPros.com for more insights from your favorite social media marketers.

Striking the right balance between fun and serious on social is the key to success. That's why we wanted to speak to Joshua Gonzales, Media Producer at Beyond Identity, who is a prime example of doing just that.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

ICUC

Full Episode Details

In This Episode:

When building and reconfiguring your social strategy, finding that perfect brand voice can be a challenge. Truth is…there's no perfect brand voice.

But today's Social Pros guest has found a way to create a light-hearted and highly likeable social strategy without becoming the butt of the joke!

Joshua Gonzales, Media Producer at cybersecurity MFA Beyond Identity, joins the show to discuss how he delights B2B audiences and draws back the curtain on his social master plan.

He explains how he balances seriousness and fun while remaining educational, how he pitches new ideas to management and how he leverages short-form video on YouTube Shorts and TikTok.

Plus, Joshua gives top tips for social pros getting in front of the camera and reveals the story behind his upcoming book.

• 0:00 – Introduction

• 4:30 – Introducing Joshua

• 5:13 – What does Beyond Identity do?

• 6:41 – Unpacking Beyond Identity's fun social

• 10:09 – Light-hearted vs serious – finding the balance

• 12:16 – Pitching more 'radical' ideas to senior teams

• 18:28 – You are speaking to people!

• 19:57 – Tips for social teams creating videos

• 24:05 – How to back up your social decisions

• 25:26 – Leveraging YouTube Shorts and TikTok

• 27:23 – Different topics on different platforms

• 28:55 – Find Joshua & Beyond Identity

• 29:39 – The lowdown on Joshua's book

• 30:31 – Parting advice from Joshua

Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle

• Beyond Identity

• Follow Joshua on Twitter

• Follow Joshua on Instagram

• Follow Beyond Identity on Twitter

• Get notified when Joshua's book is available for pre-order

Visit SocialPros.com for more insights from your favorite social media marketers.