Social Pros Podcast

Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, rejoins Social Pros to explain how he and his team navigate social media shifts.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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Social media is ever-changing. And, in light of these constant shifts, it's important to stay on top of how we can meet our audiences where they are at.

On this episode of Social Pros, Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, makes his second appearance on the show.

Joseph explains how he weathers social media storms and continues to put fun at the forefront of his approach. He also shares his views on the changes at Twitter and Meta.

Plus, he details how he prioritizes social output in a small team, outlines his idea processes and tells us how he achieves flexibility and autonomy to disrupt convention on social.

In This Episode:

• 3:45 – Introducing Joseph Galbo
• 6:20 – How USCPSC's voice changed during COVID
• 10:04 – USCPSC's reaction to changes on social
• 14:59 – Why Joseph wanted to reassure his audience
• 20:05 – Social listening and observing change
• 21:49 – Where should small social teams focus their time?
• 26:23 – Expressing creativity in a government organization
• 31:48 – Autonomy at USCPSC
• 35:20 – Joseph's creative process secrets
• 39:38 – Advice for social pros

Resources

• Get the new State of Marketing report for free from Salesforce
• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle
• Connect with Joseph Galbo on LinkedIn
• Follow the US Consumer Product Safety Commission on Twitter
• Follow Joseph Galbo on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.

Social media is an incredible thing. For many of us, without it, we simply wouldn't have a career. But it does have its dangers too…and they can't be ignored. That's why we invited Dr. Brian Boxer Wachler, MD and TikTok influencer, onto Social Pros to discuss how he balances his career on social with his in-person experiences and relationships.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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The title of our show is Social Pros…but we rarely talk about the social 'cons'.

We all know how popular social media is, not to mention how important it is for modern society. Our jobs literally depend on it!

But, today's guest Dr. Brian Boxer Wachler, MD & TikTok influencer, joins Social Pros to discuss the dark side of social and how to create a healthy balance between staying active online and holding strong relationships off it.

Brian explains his big break on social, when he realized he was big on TikTok and how his content has evolved.

Plus, he discusses his book, Influenced: The Impact of Social Media on our Perception, explains the benefits and dangers of social media and how he evaluates success on social.

In This Episode:

• 3:52 – How Dr. Brian first got started on social media
• 6:20 – The moment social media clicked for Dr. Brian
• 8:23 – How Dr. Brian's social media content has evolved
• 10:06 – Why Dr. Brian decided to come up with his own metrics for TikTok
• 14:14 – Taking a balanced view of social media
• 16:29 – What led Dr. Brian to write his book
• 21:55 – How to avoid getting too sucked into social media
• 23:41 – How to avoid social media burnout
• 27:09 – The warning signs of social media addiction
• 32:02 – Dr. Brian's one tip for those wanting to become a social pro

Resources:

• Get the new State of Marketing report for free from Salesforce
• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle
• Follow Dr. Brian Boxer Wachler on Twitter
• Follow him on Instagram
• Follow him on TikTok
• His book: Influenced: The Impact of Social Media on our Perception

Visit SocialPros.com for more insights from your favorite social media marketers.

We're away for Thanksgiving, but we couldn't leave you without an episode this week…so here's one from the archives. In this Greatest Hits episode, we revisit a fascinating discussion we had with Kate Winick, Senior Director, Social Media at Peloton.

If you're celebrating Thanksgiving, we hope you have a wonderful one!

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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With new algorithms popping up every other day, there's a lot to consider when engaging audiences on social. It's no longer just about how many likes or shares a post gets. It's about monitoring how you're perceived in the industry and the world.

If there's one person who understands this well, it's Kate Winick, the Senior Director of Social Media at Peloton. She joins Social Pros to share some insights into how things work behind the scenes at Peloton and how the team manages to engage such a large audience.

Kate also tells us how Peloton maintains the balance between giving its instructors creative freedom and fostering brand integrity. There's even a little bit on some of the most highly underrated metrics social pros should be looking out for today. So, this is an episode you don't want to miss!

In This Episode:

• 1:13 – Introducing Kate Winick
• 3:43 – Bringing content calendars together for initiatives
• 6:40 – Tapping into conversations than keep fans engaged
• 12:11 – Engagement that blew Kate away
• 17:19 – Giving instructors creative freedom
• 19:23 – Kate's advice for trusting creative partnerships with talent
• 22:52 – How Peloton measure social success
• 28:00 – Do Peloton have channel-specific owners?
• 32:19 – Training challenges at Peloton today
• 35:05 – Dealing with burnout in social
• 39:05 – Where to find Kate and Peloton
• 39:35 – Kate leaves advice for social pros

Resources

• Get the new State of Marketing report for free from Salesforce
• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle
• Peloton website
• Follow Kate on Twitter
• Connect with Kate on LinkedIn

Visit SocialPros.com for more insights from your favorite social media marketers.

Imagine taking thousands and thousands of hours of archive footage and hand-picking the perfect clips for social media. Well, that's how today's Social Pros guests have become super popular on numerous platforms.

Hear how Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image amplify their work on social in this episode.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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We are delighted to welcome Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image, onto this week's Social Pros.

In this episode, Caroline and Elizabeth explain what they do and explore how using social media has helped amplify their hard work and attract brand-new audiences to their website.

Plus, they explain the links between archiving and social media and why they're the perfect match, how they select archive footage for social and how they measure engagement.

The guests also highlight their free digitization program, impart some incredible advice and share the story of a certain wig-wearing turtle…there's a lot of wig-wearing turtle chat!

In This Episode:

• 3:51 – Introducing Caroline Frick and Elizabeth Hansen
• 6:46 – An overview of the Texas Archive of the Moving Image
• 14:22 – How TAMI balance their day-to-day PLUS social
• 17:36 – How TAMI select archive footage for social
• 19:37 – Explaining a certain wig-wearing turtle
• 29:37 – How TAMI measure social media success
• 31:31 – TAMI's free digitization programme
• 35:13 – Caroline and Elizabeth provide top tips for social pros

Resources

• Get the new State of Marketing report for free from Salesforce
• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle

Visit SocialPros.com for more insights from your favorite social media marketers.

Sam Gonzales, Social Media Manager at Zillow, joins the Social Pros podcast to explore the power of collaboration and how it's helped him take his brand's social approach to the next level.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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Finding your voice on social media is no mean feat. When you're tasked with educating your audience while maintaining a fun, light-hearted approach that resonates with people, collaboration is simply essential.

On this episode of Social Pros, Sam Gonzales, Social Media Manager at Zillow, explains how collaboration has helped him grow their social profile.

Sam details how the company joined forces with pet-sitting organization Rover, dives into the role social plays in corporate communication and lets us in on how Zillow's team functions through building partnerships.

We'd also just like to note that this episode of Social Pros was recorded prior to the recent Twitter layoffs.

In This Episode:

• 4:44 – Introducing Sam Gonzales
• 5:35 – Zillow's social strategic mission
• 7:16 – Balancing education and fun on social
• 10:27 – Cutting through the noise in real estate social
• 13:17 – Does Zillow react to current affairs?
• 16:55 – Zillow's collaboration with Rover
• 21:18 – How Sam has structured his social team
• 25:08 – Exploring brand collaborations
• 27:14 – Changing approach for each channel
• 32:19 – Leveraging trends on TikTok
• 36:45 -Sam provides top tips for social pros

Resources

• Get the new State of Marketing report for free from Salesforce
• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle
• Connect with Sam on LinkedIn

Visit SocialPros.com for more insights from your favorite social media marketers.

There's no simple hack to finding success on social. Everyone takes their own path, though not many used to be a chef!

Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, joined this week's Social Pros to discuss how curiosity fueled his social career.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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We are excited to welcome Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, onto Social Pros this week.

In this episode, Duarte harks back to his days as a chef and explains how the lessons he learned kickstarted his career on social. Plus, he explains the importance of social for PR and marketing, how he measures success and what he looks for in new team members.

Duarte also outlines his career to date and provides unmissable tips and tricks for social pros at any stage of their career.

In This Episode:

• 6:17 – Introducing Duarte
• 7:07 – Duarte's path to social media
• 12:30 – How curiosity propelled Duarte's career
• 15:25 – Pre-requisites to becoming a social pro
• 17:29 – What drew Duarte to Philip Morris?
• 23:09 – Why Duarte's role Philip Morris role felt counterintuitive
• 26:39 – How he keeps his team focused on metrics at Standard Chartered
• 34:39 – Duarte's mindset for any social media and marketing team
• 35:24 – How to start at a new company as a leader in social
• 40:30 – How Duarte views social media
• 41:30 – Duarte's advice for budding social pros

Resources

• Get the new State of Marketing report for free from Salesforce
• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle
• Connect with Duarte on LinkedIn
• Follow Duarte on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.

You wouldn't necessarily think much about the sewerage system that runs beneath your feet, or that a sewer district could be a powerhouse of engagement on social.

But this week's Social Pros guest, John Gonzalez, Communications Manager at Northeast Ohio Regional Sewer District, is using personality to build strong human connections.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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If you're not following Northeast Ohio Regional Sewer District on Twitter, you're missing a trick. The organization has a following of over 35,000, which has grown through its unique and hilarious social approach.

We had to invite their Communications Manager, John Gonzalez, onto Social Pros to hear his top tips and tricks.

John explains the challenges he has faced in making a sewer district exciting on social and discusses how his job plays out day-to-day.

Plus, he reveals top tips on building human connection through adding personality to your content and staying on top of trends. If you're looking to grow a unique, relatable brand on social, you're in the right place.

In This Episode:

• 4:23 – Introducing John Gonzalez
• 5:40 – What is Northeast Ohio Regional Sewer District?
• 6:30 – John outlines his role
• 8:39 – How John stays 'human' on social
• 12:09 – Cultivating and nurturing a community of active followers
• 14:53 – Earning leaders' trust for a unique social approach
• 17:45 – Gaining freedom and creativity for social
• 22:39 – John's content creation process
• 25:35 – Did John always use Twitter?
• 26:45 – Does John ever switch off?!
• 27:56 – How NE Ohio Regional Sewer District approach other platforms?
• 30:14 – Creating social content without expectation
• 33:00 – John explains his campaign
• 39:23 – John Gonzalez's top tip for social pros

Resources

• Get the new State of Marketing report for free from Salesforce
• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle
• Connect with John on LinkedIn
• Follow John on Twitter
• Northeast Ohio Regional Sewer District website

Visit SocialPros.com for more insights from your favorite social media marketers.

Even if a brand's social approach looks like it's all fun and games, there's a lot of hard work, thought and strategizing going on behind the scenes. And, this week's Social Pros guest gets to experience both! Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts, joins this episode of the podcast with top tips and tricks for capturing social moments and more.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help!

This week:

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Here at Social Pros, we were so excited to have Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts, on the podcast. Not just because we love theme parks, but because their social approach is superb!

Eric preaches the power of user-generated content and explains how he leverages it at Universal. He explores the challenges he faces, where he looks for inspiration and details their Instagram and Twitter strategies.

Plus, Eric tells us how he looks to engage communities through content and so much more. It's a fun episode with some excellent insight from a true social pro.

In This Episode:

• 5:12 – Introducing Eric Gray
• 6:16 – Eric's day-to-day
• 9:46 – Typical challenges Eric faces
• 14:35 – Social for a theme park during COVID
• 17:09 – What role does a theme park play in virtual spaces?
• 20:26 – Seeking social inspiration in a theme park
• 24:35 – How Universal Parks & Resorts use UGC
• 31:48 – How their Twitter creates awe and wonder
• 38:07 – Eric gives advice for social pros

Resources

• Get the new State of Marketing report for free from Salesforce
• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle
• Follow Eric on LinkedIn
• Follow Eric on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.

Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, joined this episode of Social Pros to unpick the brand's distinctive social strategy and provide top tips and tricks for social pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help!

This week:

Salesforce Marketing Cloud

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We all know how fast-paced social media is. 24/7, it simply does not sleep.

There are many brands out there whose social media speed and efficiency are just off the charts. One of them is the skincare and beauty brand, Glossier. But how do they do it?

We asked their Senior Manager of Social & Digital Content, Jamie Dinar, on the latest episode of Social Pros for her 'secret sauce' on becoming agile on social.

Jamie explained how her team at Glossier is empowered to act fast and said that clear communication between colleagues is key to being proactive in social.

We don't want to give too much more away because this episode is packed with so many helpful takeaways to switch your approach to social up a gear.

In This Episode:

• 5:11 – Introducing Jamie Dinar
• 6:00 – Glossier's social blueprint
• 9:01 – Jamie's role at Glossier
• 10:43 – Staying agile on social
• 13:32 – Eating, breathing and sleeping social
• 15:17 – Glossier's TikTok approach
• 19:27 – The community aspect of Glossier
• 22:46 – How Glossier keeps their brand voice united
• 25:30 – Replicating in-store experience online
• 28:51 – Jamie's TikTok Live experience
• 32:15 – What to expect from Glossier – end of 2022
• 33:45 – Jamie's advice for budding social pros

Resources

• Get the new State of Marketing report for free from Salesforce

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle
• Follow/connect with Jamie on LinkedIn
• Follow Glossier on Twitter

Visit SocialPros.com for more insights from your favorite social media marketers.

Standing out on LinkedIn is no easy feat, and yet this week's Social Pros guest has mastered the art of LinkedIn marketing. Daniel Murray, Founder of The Marketing Millennials, joins the podcast to spill his LinkedIn secrets and tips for success.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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With over 450,000 followers on LinkedIn, you've probably already come across some marketing wisdom from The Marketing Millennials. We just had to learn the secrets behind its success and invited Founder Daniel Murray to the Social Pros podcast.

Daniel explains why he began to focus on LinkedIn and how he got to where he is today. He explores the challenges of LinkedIn marketing, the content trends he's noticed on the platform, and why you should always "speak the language" of your chosen platform.

We hear his insights into audience research, how B2B marketing differs from B2C, why you should try to focus on one thing at a time, and so much more. If you're looking to break into LinkedIn marketing, this is the episode for you.

In This Episode:

• 4:09 – An introduction to Daniel
• 6:40 – Daniel's involvement in Sales Impact Academy
• 9:56 – How Daniel approaches LinkedIn for Sales Impact Academy
• 17:06 – Creating good content on LinkedIn
• 23:53 – Daniel introduces Marketing Millennials
• 29:11 – What has Daniel learned when growing Marketing Millennials?
• 34:34 – Content repurposing to help grow your business
• 38:36 – Where to follow Daniel
• 40:04 – Daniel's advice for social pros

Resources

• Get the new State of Marketing report for free from Salesforce
• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle
• Sales Impact Academy
• Follow The Marketing Millennials on LinkedIn
• Follow The Marketing Millennials on Instagram
• Check out The Marketing Millennials podcast

Visit SocialPros.com for more insights from your favorite social media marketers.