Social Triggers Insider with Derek Halpern

What makes people buy one product over another?

Why is discounting HORRIBLE for your business?

Or, more broadly speaking, how do people make ANY decision?

The answer lies inside your brain…

…and to help you understand how it works, I’ve got the New York Times best-selling author Jonah Lehrer on the latest edition of Social Triggers Insider.

By now you know that smart entrepreneurs who want to use the web to attract leads and sales must master the fields of psychology and human behavior.

And that’s why you’ll love this Social Triggers Insider master class with Jonah Lehrer. Just press play!

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If you enjoyed this podcast, you can now subscribe to it on iTunes. Click here to subscribe + leave a review

And then, when you’re done, as part of our “little deal,” if you absolutely loved this Social Triggers Insider master class, share it with 3 friends. Thanks :-).

Anyway, here’s what you’ll learn:

Notes:

1. Jonah Lehrer’s book “How We Decide (aff)” is a great read. The one story about how one fireman narrowly escaped death will blow your mind.

2. Jonah Lehrer’s new book “Imagine: How Creativity Works (aff)” comes out in March, and I’ve already got it on preorder.

3. Here’s a link to Jonah Lehrer’s blog Frontal Cortex, which is hands-down, one of my favorites. It’s about some nerdy stuff like neuroscience, but hey, you read Social Triggers, so you’re into that :-).

Mp3 Download and Transcript

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What did you think of this Social Triggers Insider?

Leave a comment and let me know.

Additionally, if you haven’t seen the other Social Triggers Insider master classes, here’s a recap:

1. How to Land Major Media Coverage with No Connections

2. How to Charge 100X Your Competitors and Actually Get it

How can you charge what you’re worth and get it?

You could slap a price on your product (or service) and hope for the best…

…or you can take matters into your own hands, and watch customers LINE UP to buy your products.

I know you prefer the latter, and that’s why you’ll love the second Social Triggers Insider master class. Just click play to listen to the training. It’s free.

By now you know that smart entrepreneurs who want to use the web to attract leads and make sales must master the field of human behavior to thrive in today’s overcrowded marketplace.

And that’s why I invited Ramit Sethi to participate on the second Social Triggers Insider. Just click to play.

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If you enjoyed this podcast, you can now subscribe to it on iTunes. Click here to subscribe + leave a review

Who is Ramit?

He’s the New York Times best-selling author of I Will Teach You to Be Rich and founder of IWillTeachYouToBeRich.com, a blog that hosts more than 300,000 monthly readers.

And like me, he develops a deep understanding of the psychology of his customers, so he can sell them exactly what they want at exactly the right price.

Don’t forget to grab the bonus material on “How to Write a $100,000 survey.” Most surveys suck, but with this “short-course,” you’ll learn how to write winning surveys that win business.

Now here’s what you’ll learn during this audio master class:

Right click this link to save the audio as an mp3 to your computer.

If you prefer a transcript, right click to save this transcript.

Now that you listened to the audio master class, and you took notes, here’s what you need to do next:

Getting featured in the media is GREAT for credibility, traffic, and sales.

And you can do it WITHOUT CONNECTIONS.

Here’s how…

What an unfortunate freeze frame, right? Quick, press play!

Now let’s say you land that press, but it’s not what you expected.

It’s not good press… it’s bad press.

Do you need to panic?

Or can you sit back and relax?

That’s where this part of the Social Triggers master class comes into play.

I invited Jonah Berger, a professor at the Wharton School of Business, to talk to us about the ins and outs of bad press.

This guy is the REAL deal. His research has been featured in almost every mainstream business publication you can think of.

Download audio file (01-Social_Triggers-How-Bad-Press-Destroys-And_Improves-Sales.mp3)

If you enjoyed this podcast, you can now subscribe to it on iTunes. Click here to subscribe + leave a review

During this audio, you’ll learn:

Right click this link to save the audio as an mp3 to your computer.

If you prefer a transcript, right click to save this transcript.

Also, if you absolutely love the research Jonah Berger talks about, go here to visit him at his website. There’s loads of different academic papers that I know you’ll absolutely love.

Now that you know how to get press using my “drafting technique,” and what to do when bad press strikes, it’s time to go out there and score media mentions.

Step 1: Make a list of 5-15 competitors. You don’t have to compete directly, but instead, list 5-15 people who are in a similar world as you.

Step 2: Find where they have been mentioned in the media. If they haven’t been mentioned, find competitors or related companies who have.

Step 3: Figure out how to contact the journalists who featured these companies.

Step 4: Don’t just pitch yourself, and ask for links. Reach out the journalist with targeted pitches, as I described in the drafting technique.

Step 5: Congratulate yourself

If you want to hear about the next master class, make sure you sign up for the newsletter list here.

Not only will you hear about the master class, you’ll also hear about new articles that can help you.

Now…

If you absolutely loved this free training, share it with three friends :-).

Also, thank Jonah Berger for joining us here!