Semir Haddad is the Chief Product and Strategy Officer at MicroEJ. Semir has over 20 years of experience working with industry leaders and startups, bringing innovative technologies to industrial and consumer markets. Early in his career, he worked on digital video and audio, creating the first DVD player, and developing one of the earliest PVR software solutions for which he received four patents. At STMicro and Renesas, he drove the creation of award winning lines of microcontrollers and microprocessors, including the STM32, RX, and RZ. Recently, Semir was part of the innovators at Eta Compute that created one of the first TinyML implementations.

MicroEJ is a software vendor of cost-driven solutions for embedded and IoT devices. With MicroEJ solutions, smart device manufacturers transform electronic products from single-purpose to software-defined, increasing scalability, flexibility, and extensibility. Their flagship product, MICROEJ VEE, is an optimized standard software container used in millions of consumer and IoT products, such as smart home devices, home appliances, wearables, medical devices, smart meters, and industrial devices.

Discover more about IoT at https://www.iotforall.com

More about MicroEJ: https://www.microej.com

(00:00) Intro

(00:12) Semir Haddad and MicroEJ

(02:13) What is software-defined IoT?

(04:55) How do other IoT components fit in?

(06:37) Benefits of a software-defined approach

(09:05) What is green software?

(13:46) Sustainable design performance trade-offs

(14:55) What are sustainable design principles?

(17:08) Learn more and follow up

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