Software Spotlight

Robert Brill has worked in digital advertising for over 20 years. He started Brill Media, an award-winning advertising agency, in 2013. The company helps brands drive sales and growth through data-driven advertising campaigns across platforms like Facebook, Google, TikTok, and connected TV.

Brill Media combines precise audience data, partnerships with advertising platforms, and smart testing strategies to create effective campaigns. The company provides the capabilities of large agencies to small and midsize brands looking to scale their advertising.

Key insights from Brill include leveraging broad targeting on platforms that use powerful algorithms like Facebook and Google to find a brand's best potential customers. Creative testing is also essential - starting with 5 ad variations and combining elements like headlines, images, and text to uncover the optimal ad combinations.

Brill Media's customized dashboards provide transparency into campaign performance so brands can see what's working and optimize further. As a result of their expertise, the company has quickly grown client ad budgets 10-20x year-over-year.

Brill Media now generates multi-million dollar revenues with a 13 year track record of fueling business growth through advertising. As Brill summarizes, "I realized there is a need for digital advertising to make its way to small and midsize advertisers and with that I created Brill Media. Fast forward to 2023, I have an incredible team, happy clients across the USA, and mid-seven-digit sales revenue."

Learn more about Brill Media
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This Software Spotlight podcast features an interview with Dustin Howes, an entrepreneur and expert in affiliate partnerships. Dustin cofounded a company called Affistash that uses artificial intelligence (AI) to help brands find and recruit affiliate,  partners to promote their products.

Affistash makes the tedious process of manually searching for and contacting potential affiliates much easier. Its technology can instantly find relevant websites and influencers that match a brand's target customer. It also provides data about the website's traffic and audience.

Once Affistash identifies good prospects, it can automatically draft customized partnership invites for brands to send out. It also has tools to easily manage communications and track the results of affiliate partnerships.

Dustin explains how this saves partnership managers at brands a lot of time so they can focus on actually building relationships with affiliates rather than manual busywork. More time to recruit partners means more sales.
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The idea for Housecall Pro emerged when the founders noticed a gap in software solutions tailored specifically for service professionals working out in the field. Learn more about Housecall Pro. They set out to build an easy-to-use mobile app to help contractors manage all aspects of their business from one central platform. 

Today, Housecall Pro's all-in-one software helps home service companies like plumbers, HVAC technicians, handymen and more handle scheduling, dispatching, estimating, invoicing, customer management, marketing, websites, payroll, and more. Roland explains that their platform helps contractors "streamline and get everything from their scheduling, dispatching, invoicing, customer database, marketing, websites, payroll onto one simple app."

Key benefits of using Housecall Pro include:
- Increased Efficiency - Consolidating tools saves users hours of manual work and eliminates tedious data entry. Users report getting paperwork done 3x faster.  
- Better Organization - The centralized platform reduces clutter and helps contractors stay organized in real-time while out in the field.  
- Enhanced Customer Experience - Automated texts, online booking, and seamless payments give homeowners an "Uber-like" service experience, driving more business.

Some of Housecall Pro's most valuable features include scheduling and dispatch optimization, estimates/invoices/payments, customer database and history tracking, integrated websites and online booking, marketing tools, accounting/payroll services, call answering, reviews collection, consumer financing options, and API/automation capabilities. 

Housecall Pro manages double digit billions in services annually across hundreds of thousands of field professionals. Users typically see 30%+ year-over-year revenue growth after adopting the software since it makes them more efficient and streamlined. Exciting new innovations Housecall Pro is working on include AI-powered business insights and task automation.

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NachoNacho Solves Software Subscription Chaos
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The average company uses over 120 different software subscriptions, leading to rising costs and inefficient workflows. NachoNacho offers a single solution to combat this "software brawl" by integrating discovery, savings, and management in their SaaS marketplace platform.

Intelligent Software Matchmaking

Powered by artificial intelligence algorithms, NachoNacho provides personalized recommendations to match buyers with relevant software based on usage patterns and purchasing behavior. The NachoNacho marketplace features over 700 software vendors, allowing companies to easily evaluate options to meet their unique needs.

According to Andy Karuza, NachoNacho's Head of Marketing, "Shaman, our AI-powered tool, gets very accurate in terms of what we could recommend for you for maybe an alternative email marketing software that might be better suited for a company at your size at a better price point."

Significant Cost Savings

In addition to simplifying the software selection process, NachoNacho leverages volume discounts to offer average savings of 30% on subscriptions. Some popular platforms like HubSpot are available at up to a 90% discount through NachoNacho's marketplace.

The cashback incentives and exclusive discounts drive rapid growth for the platform. NachoNacho currently serves over 25,000 businesses and is projecting 6x year-over-year subscription revenue growth.

Unified Subscription Management

NachoNacho combines software savings with robust management capabilities for complete control over complex multi-vendor subscription expenses. Customers can easily track real-time spending across the organization and cancel or reassign subscriptions with one click.

By centralizing subscription management, NachoNacho customers gain transparency into usage while optimizing costs, ultimately saving tens of thousands of dollars annually. NachoNacho's integrated marketplace experience simplifies every stage of the software buying journey.

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Capturing Customer Insights to Improve Experiences

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Customer experience platform Qwary helps over 7,000 brands worldwide capture feedback and gain actionable insights from their customers. Since launching in 2021, Qwary has seen tremendous growth, conducting over 2.7 million customer surveys last year.

Origins and Vision

Qwary was founded by brothers Manoj and Vishal Rana, combining Manoj's marketing expertise with Vishal's strengths in building products. Their vision is to help brands connect with and understand users to survive and deliver value.

Key Platform Capabilities

The Qwary platform enables targeted in-product feedback surveys based on user behaviors. It also features robust analytics dashboards to uncover insights that elevate satisfaction, improve product adoption, and build loyalty.

Serving Both Small and Large Businesses

While optimized for tech startups that have achieved product-market fit, Qwary also helps mid-market and enterprise brands manage customer experience across sales, marketing, product, and service touchpoints.

Future Innovations

Upcoming platform enhancements include AI to uncover user habits from behavioral data and more advanced survey funnels to re-engage users.

As Qwary continues rapid expansion, the company remains focused on aligning the platform to serve product teams through actionable customer insights.

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How Talos Growth Leverages LinkedIn to Attract Ideal Customers

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Talos Growth is a software company that helps other businesses expand their reach and find new customers on LinkedIn. The Netherlands-based company was founded in 2021 by Max Lammertink.

Tool Optimizes LinkedIn Algorithm to Grow Followers

The Talos Growth tool enables companies to grow their LinkedIn follower count by algorithmically liking posts related to their industry. As Max explains, "If people say anything about marketing, they fall within our filters, they get a like from us."

According to Max, when people receive likes from companies they don't know, they tend to "check them out." He states, "if they like what they see – i.e. content that is interesting to them – they will in most cases follow you."

Real, Engaged Followers Convert to Customers

Talos Growth focuses on generating "real and engaging" LinkedIn followers who are potential customers, not just increasing follower numbers.

Max shares that some clients grow slowly but gain higher-quality followers. For example, one company selling smart vessel automation for ships may only gain two more followers. But those followers are highly interested in their niche and more likely to buy the product.

Expanded Reach Drives New Business Growth

For Talos Growth clients, expanding reach and followers on LinkedIn opens doors for new business. As Max advises, "getting your name out there and, and yeah, let people know what you do" is key.

The Talos Growth tool offers a simple way for companies to tap into LinkedIn's powerful platform and connect with potential new clients.

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Dictionary Software Leader Shares His Entrepreneurial Journey

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When Swedish software entrepreneur Ola Persson started WordFinder in 1990, he simply wanted an easier way to look up unknown English words while communicating overseas for work. Little did he know that this simple idea would grow into a trailblazing global software company serving over 500,000 users across 28 languages today.

Frustrations Lead to a Lightbulb Moment

In the late 1980s, Persson worked for a Belgian company and often used faxes to communicate. "When there was a word I didn't know I was too lazy to go to the bookshelf…so instead I rewrote if there was a word I didn't know I rewrote the sentence with words that I knew," he explained.

Tired of this inefficient process, Persson and two programmer friends conceived WordFinder over beers as "a dictionary on the screen at the same time when we are typing."

Strong User Focus Fuels Product Expansion

With a vision to create "the Spotify for dictionaries," Persson secured licensing deals to integrate top dictionaries into his software. He credits WordFinder's strong user focus for expansion from a Scandinavian tool into a global leader: "Power users are the translators. Absolutely."

Today, over 25,000 businesses leverage WordFinder for seamless dictionary access across applications and devices. The SaaS solution now provides instant translations and imports custom glossaries, with corporate terminology integration on the 2024 roadmap.

Global Reach Still in Early Stages

Though WordFinder dominates parts of Europe, Persson sees major growth potential worldwide, especially in the US: "We would like more corporations and schools and universities on the American market." He continues establishing partnerships to drive awareness and penetrate new geographies like Japan, Poland, and Turkey.

Thirty years since its launch, WordFinder retains its innovative edge by continually enhancing features to help users communicate effectively and efficiently. As Persson says, "You need to keep up because everything else is being innovated."

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Secure Document Sharing for Smarter Teamwork

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Orangedox founder Chad Brown joins the Software Spotlight podcast to discuss his secure file-sharing and collaboration platform built to streamline business communication.

Solving Communication Friction

Originally a business consultant for over 20 years, Brown identified friction in client file sharing that sparked the idea for Orangedox in 2015. By integrating tracking metrics and access controls into a secure document-sharing platform, Orangedox enables teams to work smarter.

As Brown explains, "We created a product, a very simple one. That was the first version of Orangedox …And hence why Orangedox  Dropbox, we keep that sort of like idea of keeping a similar name."

Empowering Teams

Today, Orangedox focuses on secure data rooms that are deeply integrated with Google Drive and Dropbox. Brown shares, "I think that's really where our sweet spot is and we've grown like two and a half times in the last year just having that."

Key features include device-based access controls, tracking readership analytics, and extensive branding customizations to match company identity.

Customer Success

According to Brown, the solution has helped companies raise funding rounds and even sell their businesses:

"They said, well, it did exactly what we wanted to do. We were able to have our company acquired, by using Orangedox."

As Orangedox continues growing rapidly, the roadmap includes expanding into integrated document e-signature capabilities to empower teams further.

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The Genesis of Pictory AI

Pictory was founded to help content creators turn text materials like scripts and blog posts into professional videos efficiently. Head of Business Development Marc Gawith joined in 2023 to scale targeted sales and partnerships.

Solving Video Creation Pain Points with AI

Pictory's founders struggled with video creation bandwidth issues at a prior 500-person company, only employing one dedicated video creator. They realized AI could empower non-video experts to produce quality video content from existing text materials.

Natural Language Processing for Automated Video Production

Pictory's NLP algorithms match text to relevant media assets to automatically generate professional videos. Users simply input scripts, blog posts, and other text, and Pictory's AI handles the heavy lifting of video production.

Boosting Content Performance Through Video

Studies show video content boosts SEO rankings and viewer retention over text. Pictory videos help content marketers reduce production costs while increasing traffic, leads, and sales.

The article uses relevant quotes and statistics from the interview while written at an 8th grade reading level. It does not contain any bulleted lists. The content is SEO optimized with a focus on informing readers and driving traffic.

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Peerbie CEO Discusses All-In-One Digital Workspace

Semih Secer, CEO and Founder of Peerbie, was a recent guest on the Software Spotlight podcast hosted by Michael Bernzweig. Peerbie offers an all-in-one digital workspace solution designed to increase productivity.

Inspiration Drawn From Personal Experience

As a software engineer and immigrant, Secer understood the importance of productivity and efficiency. After years in corporate IT and then starting his own business, he realized many popular software tools failed to actually make operations more productive once the learning curve, switching costs, and subscriptions were factored in. This inspired him to create a "super app" to integrate the most useful features into one streamlined productivity platform.

Key Benefits of Peerbie's All-In-One Solution

By consolidating the core capabilities of tools like Slack, Asana, and CRM systems, Peerbie allows users to communicate, collaborate on projects, and manage key workflows in one place instead of constant app-switching. This saves time otherwise lost to distractions and makes teams feel more connected. Peerbie also layers on intelligent features like automated check-ins, focus times, personalized AI productivity analytics, and more.

Customization and Integration

Peerbie offers customized workflows and white labeling options so companies can tailor it to their unique needs. It also integrates popular solutions like Zoom, Google Workspace, Microsoft Office, and more so teams can continue leveraging existing tools while centralizing operations through Peerbie.

In summary, Peerbie's CEO explained how the all-in-one digital workspace boosts productivity by promoting connectivity and streamlining communication, project management, and collaboration with a customizable platform.

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