What happens when you lose all of your audience in one day? In this episode, I invited Emelie Sanders to tell me more about her experience losing her IG account in the middle of a launch and how she’s been able to keep her launch successful thanks to her clear AND clever messaging with her new account. 

Emelie Sanders is a copy coach and the owner of Pass the Queso, where she brings humour and comedy to her clients' copy. With more than 7 years of experience, Emelie goes beyond the “clear > clever” and more BS in copywriting to push boundaries and bring a new perspective to the service provider industry. 

Connect with Emelie:

https://passthequeso.com/

https://www.instagram.com/passthequeso_/

Join Stand Up Copy:

https://passthequeso.myflodesk.com/stand-up

Step into my festival world...

🎪 Create you own Offer Line Up with my free masterclass

🎪 Pop your name down for my free monthly networking events, The Secret Set

🎪 Explore Dreamium, my offer design program

🎪 Come and say hiiii on Instagram and Threads

Things will get messy when you decide to change your business. This happens to all service providers and it will happen to you if it hasn’t already. That’s why this episode will teach you how to deal with these changes – whether you are in the middle of a big change or are preparing for it. 

The messy middle is what I like to call this process where my long-term clients feel a lot of uncertainty, imposter syndrome, and a lot of limiting thoughts. However, with the right mindset, you can succeed in the messy middle if you…

1. Embrace the messy
2. Don’t wait
3. Trust the process
4. Focus on the future
5. Keep backing yourself

If you want to work with me more closely, you can apply to my programs where I will go in-depth with messaging, your offers, how to attract dream clients, and much more! 

https://www.ceelslockley.co/application

Step into my festival world...

🎪 Create you own Offer Line Up with my free masterclass

🎪 Pop your name down for my free monthly networking events, The Secret Set

🎪 Explore Dreamium, my offer design program

🎪 Come and say hiiii on Instagram and Threads

Are you using data to make decisions in your business? If not, then this episode is for you. I invited marketing expert Kierra Conover to tell us more about messaging, data measurement and tracking, and what kind of decisions you can make after gathering that data – especially if you are not sure where to begin.

Forbes featured and Shorty’s Award winner Kierra Conover is a fractional CMO and marketing expert based in California, USA. Kierra's extensive background includes working for large brands like Banana Republic and Gap, leading the True Hues diversity campaign. Kira uses her large brand experience to help entrepreneurs receive the support they need to grow their business to execute highly successful and data-driven launches, as well as directing and executing their marketing activities as CMO.

Connect with Kierra:

https://www.instagram.com/klc.thestudio/

https://klcthestudio.com/services

Mentioned in this episode:

Thicker Than Water: A Memoir

Cubicle to CEO

Descript

Step into my festival world...

🎪 Create you own Offer Line Up with my free masterclass

🎪 Pop your name down for my free monthly networking events, The Secret Set

🎪 Explore Dreamium, my offer design program

🎪 Come and say hiiii on Instagram and Threads

Without good messaging, your offers are just a price list. If your messaging is not aligned with your offers and your expertise… then this episode is the perfect opportunity to revamp it, because I will give you the 5 principles that will make your business stand out from the crowd with your messaging. 

Messaging is all about your feelings, your values, what you stand for, what makes you unique and how you are different from the other people in your niche. So, to attract your dream clients, your messaging should…

1. Share your point of view
2. Have unique opinions
3. Call your client out on their problems
4. Tell your clients what success looks like
5. Share why you are the person to help them

If you want to work with me more closely, you can apply to my programs where I will go in-depth with messaging, your offers, how to attract dream clients, and much more! 

https://www.ceelslockley.co/application

Step into my festival world...

🎪 Create you own Offer Line Up with my free masterclass

🎪 Pop your name down for my free monthly networking events, The Secret Set

🎪 Explore Dreamium, my offer design program

🎪 Come and say hiiii on Instagram and Threads

Does your brand feel flat? Then your brand needs more of your personality. In this episode, I invited Eva Couto, a brand designer and strategist, to talk about how to make your brand feel more personal and stand out from the crowd with the right storytelling.

Eva is a 26-year-old Brand Designer & Strategist born, raised and based in Porto, Portugal. She helps creative solopreneurs & badass small business owners (product or service-based) own their weird so they can take up space, stand out online and finally show their biz off to the world, secure in the knowledge that there’s nobody out there quite like them… and they've got the branding to prove it.

Connect with Eva:

https://www.evacoutodesign.com

https://www.instagram.com/evacoutodesign

Mentioned in this episode:

RE: The Podcast

Notion

Step into my festival world...

🎪 Create you own Offer Line Up with my free masterclass

🎪 Pop your name down for my free monthly networking events, The Secret Set

🎪 Explore Dreamium, my offer design program

🎪 Come and say hiiii on Instagram and Threads

Have you already found your balance in your business? If not, then you are in the right place. I help my clients achieve their goals (such as earning more money, having more clients, and working less!) and shift their mindset with my own roadmap, which I will discuss in detail in this episode.

To succeed with the Renaissance Roadmap you need to...

1. Reclaim
2. Refine
3. Reveal

What’s the best thing about this roadmap? You can go through the steps yourself once you are ready! But if you want to work with me more closely, then you can apply to my programs where I will go in-depth with the Renaissance Roadmap and much, ooooh, much more! 

https://www.ceelslockley.co/application

Step into my festival world...

🎪 Create you own Offer Line Up with my free masterclass

🎪 Pop your name down for my free monthly networking events, The Secret Set

🎪 Explore Dreamium, my offer design program

🎪 Come and say hiiii on Instagram and Threads

Growth in business and revenue is usually the result of a series of big mindset shifts. Whether you need it in your confidence, your authority, or how you think about money, in this week’s episode, I’ll walk you through the mindset shifts I personally experienced before I reached £100K turnover.

Step into my festival world...

🎪 Create you own Offer Line Up with my free masterclass

🎪 Pop your name down for my free monthly networking events, The Secret Set

🎪 Explore Dreamium, my offer design program

🎪 Come and say hiiii on Instagram and Threads

Is your list of services a never-ending list of skills? If you feel a bit of a generalist in your business, then stop and listen to why doubling down on your expertise, what you REALLY love to do and are good at, can change the way you do business to earn more money with better clients.

If you double down on your expertise you will…

1. Focus on your expert areas
2. Get clarity on what you’re selling
3. Grow as a leader
4. Get asked to guest on podcasts
5. Get referrals
6. Your sales are going to grow

Oof, I have so much to say about this and you don’t want to miss out! 

ENROLMENT IS OPEN for Dreamium™, the group program that helps freelancers selling day rates services confidently craft premium packages so they can sign a dream client in 60 days: 

https://www.ceelslockley.co/dreamium

Step into my festival world...

🎪 Create you own Offer Line Up with my free masterclass

🎪 Pop your name down for my free monthly networking events, The Secret Set

🎪 Explore Dreamium, my offer design program

🎪 Come and say hiiii on Instagram and Threads

Dream clients are the best type of clients you can have. They are aligned with your values, pay you on time no matter your pricing, you like learning from them and simply love working with them. In this episode, learn how you can sign your own dream clients.

If you are struggling to sign dream clients in your business because your messaging is not in the right place, then you need to…

1. Get rid of your dud clients
2. Position yourself as the expert
3. Price for your dream clients
4. Create packages
5. Pitch your offer

Listen in to learn more about each step so you can sign a dream client in 60 days. 

And if this episode resonated with you, then join the waitlist for Dreamium, the group program that helps freelancers selling day rates services confidently craft premium packages so they can sign a dream client in 60 days. When you join the waitlist for Dreamium you’ll get instant access to a free masterclass  ‘The 8 Steps to Evolve Your Day Rates Service to a Premium Package’ and a private podcast.

Step into my festival world...

🎪 Create you own Offer Line Up with my free masterclass

🎪 Pop your name down for my free monthly networking events, The Secret Set

🎪 Explore Dreamium, my offer design program

🎪 Come and say hiiii on Instagram and Threads

If you’re a female consultant or freelance consultant – especially one with 10 or 15 years of experience – this episode is for you. Learn why becoming an online service provider with your offers can make you earn more money, save time, and have a peaceful business. 

You will become an online service provider if you…

1. Get clear on your result person and method
2. Create a premium offer for your dream client
3. Have a transition plan

Listen to each step, follow them and dump the corporate out of your mindset to finally have the business you deserve.

Join the waitlist for Dreamium, the group program that helps freelancers selling day rates services confidently craft premium packages so they can sign a dream client in 60 days. When you join the waitlist for Dreamium you’ll get instant access to a free masterclass  ‘The 8 Steps to Evolve Your Day Rates Service to a Premium Package’.

Step into my festival world...

🎪 Create you own Offer Line Up with my free masterclass

🎪 Pop your name down for my free monthly networking events, The Secret Set

🎪 Explore Dreamium, my offer design program

🎪 Come and say hiiii on Instagram and Threads