Interview with John Merrill, from Century 21 Miller Real Estate LTD. As an agent, no matter what your company's marketing strategy is, all marketing materials should include the same recognizable company "look". When working with clients, Merrill's strategy is to take the time to get personal with them, explain things to them and add your own personal details to the automatic things if applicable. Always be sure to give back to the community you're a part of, and remember that feedback is also very important. If you take the team approach with your client, it is likely you will end up with more referrals and more happy clients!