For the past 30 years, Russ Felker has been leading technology change, not only as CTO, but also as a founder and technology advisor, creating technology solutions to achieve business outcomes. No matter the industry, he’s always had a passion for using technology to improve customer experience and help companies allow their people to focus less on clicks and more on service.

Trinity Logistics has offered their People-Centric Freight Solutions® for over 40 years, helping businesses of all sizes succeed in their logistics operations and supply chains. They support truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions as a transportation management system. They are currently recognized in the Top 20 freight brokerages on Transport Topics’ Top 100 Freight Brokerage List, a Top 3PL and Cold Storage Provider by Food Logistics, and a Top Company for Women in Transportation by the Women in Trucking Association.

Discover more about logistics and IoT at https://www.iotforall.com

More about Trinity Logistics: https://trinitylogistics.com

Connect with Russ: https://www.linkedin.com/in/rfelker/

(00:00) Intro

(00:35) Russ Felker and Trinity Logistics

(02:08) The role of a broker in logistics

(05:16) Impact of technology in logistics

(06:48) Evolution of logistics technology

(09:20) Adopting new technologies in logistics

(12:07) Challenges in technology adoption

(14:47) Balancing technology and human interaction

(17:11) Ethical considerations in technology and AI adoption

(24:38) Importance of impact analysis

(28:48) Learn more and follow up

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