What started as a mission into sonography as a practitioner 15 years ago, has grown into a multifaceted pregnancy care ecosystem, which also includes education and training for aspiring sonographers and mobile apps for parents and expectant parents.

We dive into the entrepreneurial journey of Jezzlyn Siu, Managing Director of Sono Holding. From her beginnings as a sonographer, Jezzlyn has built a thriving enterprise that not only provides ultrasound services, but also educates aspiring sonographers and offers digital tools for expectant parents.

We dive into how Sonobee Ultrasound grew to a network of 61 service centres across Malaysia, capturing a significant share of the market, but also discuss the strategic restructuring that led to the formation of Sono Holding, encompassing three key subsidiaries—Sonobee Ultrasound, Bebee Asia, and Dacas Education—and the synergy between these businesses.

Jezzlyn shares the challenges faced in scaling the business, the strategies employed to expand and maintain their market position, and how the recent investment from Artem Ventures is set to drive further growth. Plus, we'll look at her ambitions for the future of Sono Holding and how the company plans to continue innovating in the pregnancy care industry.

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