Sony Pictures Entertainment is embracing artificial intelligence to reduce film production costs, according to CEO Tony Vinciquerra. He believes AI can address the industry's high production costs, but acknowledges potential controversy and the need for careful consideration. AI could revolutionize animation, introducing new styles and efficient processes. However, its use poses challenges, including ongoing talks between studios and workers. Sony is also expanding its intellectual property and products, seeking strategic investments, and growing its Crunchyroll platform, which is expected to drive growth over the next few years.