The Burning Platform - Level Up

South Africa Branded with Thebe Ikalafeng


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How is South Africa viewed by the world?

Countries typically have two powers, hard power and soft power. Gareth and Phumi are joined by advocate for a brand-led African revolution and marketer, Thebe Ikalafeng. Looking at the brand that is South Africa and how the world views and interacts with brand South Africa. The Burning Platform
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