Marketing but not achieving results? Maybe you need to do a bit of a deep dive into why.

Steady is good and not doing things at warp speed, but I think consistency is the real key. We tend to think if we try something and don’t get instant results, they don’t work. But that’s not always the case. Often what didn’t work first up may the second time around. We in the SPA have tried soooo many things, and what works for one of us doesn’t necessarily for another.

So why is your marketing not working for you? Before you assume it isn’t and you go back to bed and pull the covers over your head in defeat, maybe you need to have a really good look at those in your genre who are doing well. See where they can be found. Sign up for some promotion site emails. Check out places like the FB ads library.

Having a solid marketing plan is key. You need to consider a few factors before you build your plan:

Someone with one book to market will do so differently from someone with five.

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