SPA HIVE

By Julie PankeyAlternative Health Health & Fitness Arts Fashion & Beauty

SPA HIVE episodes

May 24, 2021 How To Not Be A One Trick Pony - A Candid Conversation with Jamerie Michalek LMT
A candid conversation with Jamerie Michalek, massage therapist mentor and coach. You do not want to skip this episode! We talk about how not all massage therapists are flaky and as a massage therapist how to be future paced so your career does not become monotonous or stagnant.
This is a really fun conversation in our series dedicated to massage therapists, one of our spa businesses greatest asset. Jamerie is very fun to talk to and gives us some easy to use tips and resources to help you grow your business and career as a massage therapist.
MEET JAMERIE
When I was a therapist, I felt very limited by only helping one person at a time. As I progressed in my career I knew I wanted to help as many people as I could. I knew that meant stepping out of the massage room and into leadership roles. I wanted to be able to share my experience and lessons I learned along the way. Now being a coach allows me to help those who help others.
JAMERIE'S MISSION
I help ambitious Massage therapists who are uncertain of their next step in their career gain clarity by leadership skills and techniques.
CONNECT WITH JAMERIE
MTspaCoach

FOLLOW JAMERIE ON INSTAGRAM
https://www.instagram.com/mtspacoach/
LEARN MORE ABOUT THE SPAHIVE VIP

SpaHive VIP Community, for spa, hospitality and wellness professionals.

SPAHIVE FB COMMUNITY:
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Comments, Questions, or Podcast Ideas? Email [email protected]

Spa Startup 101: How to Launch a Profitable Spa Business

Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP
Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey

Could you use more business resources from me and my trusted SpaHive Community? Join us for free at
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey
Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.
SPAHIVE VIP -
www.juliepankey.com/spahive
28 min
May 17, 2021 Marketing Simplified for Massage Therapists and Spas with Gael Wood
Today we are chatting with World Massage Hall of Fame member Gael Wood as part of our tips and resources for massage therapists. Gael shares some real value bombs like:
How to get permission to make recommendations to your clients
How to develop a script so you feel more comfortable recommending home care or re-booking
How to grow your business and your career
Our massage therapists are are most valuable asset and we know that we are all not amazing business people. Gael gives applicable tips to boost business and sales effortlessly. She also provides great ongoing marketing resources that are so valuable for massage therapists.
ABOUT GAEL:
Gael Wood has over 25 years of experience in the massage and spa industry. She has an immeasurable amount of knowledge and expertise in the art of growing and maintaining a thriving massage & spa business.
She now concentrates on coaching, and teaching in the areas of marketing, business start up, online business creation, customer service and spa services.
Gael was honored to be inducted into the World Massage Hall of Fame and featured as a Massage Magazine All-Star in 2019. She is the co-host and co-founder of the Global Wellness Professionals Marketing Summits and creator of the Massage and Spa Marketing Content Clubs, Author of 10 Ebooks, over 40 Online courses, and the Elevate Mastermind.
She lives in Boone, North Carolina with her husband Dave and son Santino.
Massage and Spa Success
Gael Wood Elevate

CONNECT WITH GAEL ON FACEBOOK
Gael Wood Success Coach

CONNECT WITH GAEL ON INSTAGRAM
https://www.instagram.com/gael_wood_success_coach/
LEARN MORE ABOUT THE SPAHIVE VIP

SpaHive VIP Community, for spa, hospitality and wellness professionals.

SPAHIVE FB COMMUNITY:
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Comments, Questions, or Podcast Ideas? Email [email protected]

Spa Startup 101: How to Launch a Profitable Spa Business

Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP
Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey

Could you use more business resources from me and my trusted SpaHive Community? Join us for free at
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey
Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.
SPAHIVE VIP -
www.juliepankey.com/spahive
35 min
May 14, 2021 Quick Win Friday - Calling All Massage Therapists
In this Quick Win Friday let's talk about my top tips to growing your business as a massage therapist. As a massage therapist you are in the trenches day in and day out, let's not forget to work on your business as much as you work in your business.
Because we believe so strongly that our massage therapists are one of our greatest business assets, the SpaHive wanted to dedicate the next two weeks to you! Please join us Monday May 17th and Monday May 24th for full episodes dedicated to massage therapists and providing the tips and tools you need to grow your business and career.
SPAHIVE FB COMMUNITY:
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Comments, Questions, or Podcast Ideas? Email [email protected]

Spa Startup 101: How to Launch a Profitable Spa Business

Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP
Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey

Could you use more business resources from me and my trusted SpaHive Community? Join us for free at
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey
Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.
SPAHIVE VIP -
www.juliepankey.com/spahive
11 min
May 10, 2021 Don’t Just Survive But Thrive with Julie Pankey
Ever wonder what it is like being a Spa Consultant? Is it all glamour? definitely not! But boy is it fun. Today, I talk to you in my car and from my heart. I want you to know that as a consultant, the 7-figure spa consultant, I am in the grind just like you...As a mentor and consultant, I work with clients side by side and just recently signed an agreement to do a grand re-opening of a spa in an undisclosed New England city.
We are also launching the SpaHive VIP content vault with invaluable resources and tools for our VIP members. Are a SpaHive VIP? If not, check it out. Set up a free discovery call with me to learn more!
https://spahive.com/spahive-vip-community/
On a personal note, we are also selling our house.
I get you. I know what it feels like to be doing so much and trying to do it well while staying sane. I know how much discipline it takes to have big things going on in your personal life and trying be an impactful leader.
In this episode, I hope I inspire you to be the very best version of you! Maybe give you a few tools that help you in your journey.
In the SpaHive, I can help you have it all! The business and life of your dreams! Thanks for joining me on this wild ride.
https://www.facebook.com/groups/TheSpaHive
Comments, Questions, or Podcast Ideas? Email [email protected]

Spa Startup 101: How to Launch a Profitable Spa Business

Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP
Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey

Could you use more business resources from me and my trusted SpaHive Community? Join us for free at
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey
Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.
SPAHIVE VIP -
www.juliepankey.com/spahive
23 min
May 07, 2021 Quick Win Friday Spa Business Marketing Series - Tip 3
In this Quick Win Friday we will be wrapping up our series of Spa Business Marketing Tips. Spa Marketing is our number one asked question so we have dedicated a tips series just to this topic. the most important tip I can share about Spa Business marketing is to stay consistent. Consistency, in my opinion, is the number one key to success. Just to show you that I am in the same boat as you most days, I recording this episode in my car. It would have been easy to say that I just can't do it and postpone this episode for a few weeks but I know that being consistent is critical, especially when you feel like giving up.
I am here for you!
Shoot me a message and let me know what platform you are working on improving! [email protected]
SPAHIVE FB COMMUNITY:
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
SOCIAL MEDIA PLANNING CALENDAR LINK:
JMPankey-Promotion-Planning-Template-2021 (1).xlsx

Comments, Questions, or Podcast Ideas? Email [email protected]

Spa Startup 101: How to Launch a Profitable Spa Business

Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP
Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey

Could you use more business resources from me and my trusted SpaHive Community? Join us for free at
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey
Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.
SPAHIVE VIP -
www.juliepankey.com/spahive
18 min
May 03, 2021 Following Your Dreams In the Spa Industry with Jaclyn Luongo
In this episode of the SpaHive I chat with longtime friend and colleague, Jaclyn Luongo. What a fun conversation! We talk about favorite resources, her most frequently asked questions and what she would tell her younger self.
If you are a spa or beauty professional, you will enjoy this inspirational chat with Jaclyn as we keep it real about all things spa.
MEET JACLYN
Jaclyn Luongo, US Sales Manager for INIKA. She is a leader of innovation in the spa industry; a licensed esthetician, make-up artist, esthetic instructor, beauty blogger and business consultant, with over 22 years of experience. She has worked with some of US’s top resorts and day spas and has trained in Europe, NYC, and Los Angeles with star make-up artists and skin specialists. Luongo has appeared on the Industry as a guest beauty expert, has worked with contestants for the Miss Teen USA pageants. Jaclyn has been a volunteer for the Look Good Feel Better Program (American Cancer Society) since 2002 and has also been a guest speak for the Dress for Success Organization. In 2012 and 2017, and 2019 Jaclyn was nominated to be on the Board of Directors for Ispa and has been a Program Advisory Board Member at Catherine Hinds Institute of Esthetics since 2009. Jaclyn continues to contribute as a task force volunteer for ISPA since 2007. In January of 2017 Jaclyn accepted a position on the Board of Directors for the Melanoma Education Foundation and NASPRO Association. In 2019 Jaclyn published a book for the Beauty Industry Professional, Successful Selling in the Beauty Industry.
ANIKA ORGANIC
https://us.inikaorganic.com/
GET JACLYN'S BOOK
https://www.amazon.com/Successful-Selling-Beauty-Industry-Generating/dp/1950282996
LEARN MORE ABOUT THE SPAHIVE VIP
https://spahive.com/spahive-vip-community/
SPAHIVE FB COMMUNITY:
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Comments, Questions, or Podcast Ideas? Email [email protected]

Spa Startup 101: How to Launch a Profitable Spa Business

Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP
Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey

Could you use more business resources from me and my trusted SpaHive Community? Join us for free at
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey
Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.
SPAHIVE VIP -
www.juliepankey.com/spahive
35 min
April 30, 2021 Quick Win Friday Spa Business Marketing Series - Tip 2
In this Quick Win Friday we are continuing our Spa Business Marketing series. Spa Marketing is our number one asked question so we have dedicated a tips series just to this topic. Today let's talk about how a spa business can create raving fans through social media marketing.
We will answer these questions:
What should a spa business share on social media?
What do my clients want to see me post of social media?
What is the right mix of education, inspiration and promotion I should do on social media?
People buy from those that they like and trust. Learn how to show that side of your brand to build a bigger following.
SPAHIVE FB COMMUNITY:
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Comments, Questions, or Podcast Ideas? Email [email protected]

Spa Startup 101: How to Launch a Profitable Spa Business

Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP
Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey

Could you use more business resources from me and my trusted SpaHive Community? Join us for free at
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey
Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.
SPAHIVE VIP -
www.juliepankey.com/spahive
17 min
April 26, 2021 A Sneak Peek - SpaHive VIP
In todays episode Julie shares a sneak peek into a SpaHive VIP Mastermind call. This is an edited quick look into the kind of conversations we have in the SpaHive VIP with two of our board members that are true experts in the industry.
In this Power Hour turned Power 90 we took a deep dive into compensation. Our VIP's discuss why the right compensation model is critical, the other pieces of the puzzle to creating engaged teams and how to make changes when necessary.
The SpaHive VIP, is THE ONLY elite private online community for spa, hospitality and wellness professionals. Members have 24/7 access to share ideas, solve challenges and connect with leaders and colleagues in the spa industry in a secure and private group. Julie Pankey and her team monitor conversations to address members’ questions and topics regarding operations, online marketing, social media, website development, management, hiring, retail and wellness programs. Through SpaHive, members connect with spa professionals from around the world to discuss business challenges, successes and even make friendships with individuals they would otherwise never meet.
BETTY LOIACONO
Betty Loiacono began her career in the hospitality industry in 1978 as an assistant hotel manager at the MGM Grand Hotel & Casino in Reno, Nev., which was then the largest hotel/casino in the world. She worked in training and development and as guest relations supervisor at Radio City Music Hall in New York and as director of VIP services at the 1982 World’s Fair in Knoxville, Tenn. After three years at Shearson Lehman Brothers/American Express in New York, she re-entered the hospitality industry in 1987 as hotel assistant manager at the Trump’s Castle Hotel & Casino, where she says she learned “grace under fire” by working under the direction of Mrs. Ivana Trump. In 1989 she became Resident Manager / Director of Operations for The Spa at Norwich Inn and eventually segued into the role of Spa Director. Betty was selected to move from the Norwich property to coordinate the re-branding of the Foxwood’s Casino spa as The Norwich Spa at Foxwoods. In August of 2008 she transitioned to the pre-eminent Four Diamond Saybrook Point Inn Spa & Marina in Old Saybrook, CT, where she is The SANNO Spa Director. Betty organized a New England Roundtable of the International Spa Association and served on ISPA’s Marketing Committee. She is a member of the Professional Advisory Committee of the Cortiva Institute formerly known as The Connecticut Center for Massage Therapy. She is a current member of the Board of Directors of SPA HIVE.
JENNIFER BOISCLAIR
Jennifer Boisclair is a management extraordinaire. Having 10 years experience in salons and spas in the Boston and Connecticut regions, Jennifer is a seasoned manager capable of handling any and all complications. Her executive prowess is demonstrated in her ability to consistently budget effectively, oversee operations and exercise intuition to handle team and client alike. Jennifer’s direct approach allows her team to feel that they can always trust and communicate honestly with her. Her degree in Business Administration and Management is reflected in her confidence to lead. Jennifer, although a literal mom of 4, has gained many children throughout her career by her positive attitude, willingness to teach, and simply being an inspiration to all. She is community and customer driven, results oriented and has a passion for systems and structure. Unrivaled are Jennifer’s competence, care and gift for her role in the spa and fashion industries.
Ready to take the next steps and join this elite group of spa business professionals?
LEARN MORE ABOUT THE SPAHIVE VIP
https://spahive.com/spahive-vip-community/
SPAHIVE FB COMMUNITY:
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Comments, Questions, or Podcast Ideas? Email [email protected]

Spa Startup 101: How to Launch a Profitable Spa Business

Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP
Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey

Could you use more business resources from me and my trusted SpaHive Community? Join us for free at
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey
Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.
SPAHIVE VIP -
www.juliepankey.com/spahive
28 min
April 23, 2021 Quick Win Friday Spa Business Marketing Series - Tip 1
In this Quick Win Friday we will be starting a series of Spa Business Marketing Tips. Spa Marketing is our number one asked question so we have dedicated a tips series just to this topic. We will start today by thinking about what social media platforms you want to commit to posting and engaging on consistently, remember consistency is the key to making successful changes. I also share with you Spa Social Media Influencers you should follow, exceptional Spa Business examples that are making an impact and below is a link to our Social Media Planning Calendar.
Shoot me a message and let me know what platform you are working on improving! [email protected]
SPAHIVE FB COMMUNITY:
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
SOCIAL MEDIA PLANNING CALENDAR LINK:
https://bit.ly/32D1HKz
SPA INFLUENCERS:

Lipgloss + Aftershave
https://www.instagram.com/lipgloss_aftershave/?hl=en
Live Love Spa
https://www.instagram.com/livelovespa/?hl=en
Spa Industry Association
https://www.instagram.com/spaindustryassociation/?hl=en
GetSpaInfo.com
https://www.instagram.com/get_spa_info/?hl=en
Crissy Conner
https://www.instagram.com/crissy.conner.creates/?hl=en
SPA BUSINESSES WORTH A FOLLOW:

Chill Spa
https://www.instagram.com/chill.spa/?hl=en
Serendipity Day Spa
https://www.instagram.com/serendipity_dayspa/?hl=en
Grettacole Salon
https://www.instagram.com/grettacolebeauty/?hl=en
Savor Beauty + Spa
https://www.instagram.com/savorbeauty/?hl=en
Comments, Questions, or Podcast Ideas? Email [email protected]

Spa Startup 101: How to Launch a Profitable Spa Business

Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP
Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey

Could you use more business resources from me and my trusted SpaHive Community? Join us for free at
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey
Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.
SPAHIVE VIP -
www.juliepankey.com/spahive
21 min
April 19, 2021 Meet the Executive Puppet Master Behind the SpaHive Brand
In today's episode, Julie chats with right-hand woman MaryAnn Sessine. MaryAnn will dish some secrets you might not know about Julie, and even peppers in some admin time-saving HACKS! Take a peek at what makes SpaHive and JMPankey Partners' brand work.
MaryAnn Bio:
MaryAnn Sessine currently serves as "virtual administrator" for JMPankey Partners, however, her title is more lovingly referred to as "Executive Puppet Master". After 10 years of spa and hospitality operations experience (properties spanning from resorts nestled on the NewEngland Seacoast to Beauty Bars in the Hills of Pittsburgh, PA), MaryAnn decided to pivot her career and make an even bigger impact on the industry by helping successfully launch The SpaHive Mastermind events, The SpaHive Online Professional Community, and The SpaHive VIP. She is a self-proclaimed lover of google sheets, lobster rolls, and all things reality TV.
SPAHIVE FB COMMUNITY:
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Comments, Questions, or Podcast Ideas? Email [email protected]

Spa Startup 101: How to Launch a Profitable Spa Business

Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP
Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey

Could you use more business resources from me and my trusted SpaHive Community? Join us for free at
https://www.facebook.com/groups/TheSpaHive/
SPAHIVE BY JMPANKEY INSTAGRAM:
https://www.instagram.com/jmpankey
Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally.
SPAHIVE VIP -
www.juliepankey.com/spahive
35 min