One could be forgiven for feeling that every second call received these days is a SPAM call. As technology enables broader outreach and data breaches increase, the volume of unsolicited sales calls seems to follow.  Although South Africa's Protection of Personal Information Act (POPIA) has been in force for some time, enforcement of the rules has been relatively limited thus far. To address the prevalence of spam calls,  regulators have recently introduced changes to POPIA which specifically targets telemarketing practices. To find out more Bongiwe Zwane spoke to Sadia Rizvi, Associate at the Corporate & Commercial practice at Cliffe Dekker Hofmeyr