Spapreneur Podcast

On today's episode of the Spapreneur® Podcast, Ramona Rice is back with her excuses series and the excuse of not knowing where to seek business information is the topic. As part of the Spapreneur excuses series we’re going to talk about one of the things a lot of you do to make excuses for not getting the goals you want. There is an epidemic of crowdsourcing for business ideas in our industry and Ramona is here to call it out. 

Topics Covered

• Why crowdsourcing business information is a bad idea
• Surface information
• They don't know you
• Taking advice from unsuccessful people
• You don't know their motivation
• Why I invest in business coaching
• Why you're asking on a Facebook Group

On today’s episode of the Spapreneur Podcast we welcome Tracy Morgan (no not the 30 Rock one). Tracy's mission is to ensure entrepreneurs always have time for what matters most- in biz and life.

This message struck to her core when a jet-setting career (and a 100 year flood!) got between her and her new-born baby. Becoming a mother re-shaped her life and her choices.

It was the turning point that pivoted her from a successful corporate consulting career to creating Tracy Lynn Morgan.com, an on-line consulting company focused on helping heath coaches, consultants & practice owners scale-up their profits while scaling-back their hours.

Using her 14+ years of Lean Process Improvement & Behavior Change expertise, she now helps Health Entrepreneurs set-up systems that deliver exceptional client results that attract, retain and create raving-fan clients who

become their brands most powerful marketing tool.

She created her signature "Time To Profit" method, to help CEO's & practice managers free up time to build a more profitable business around a lifestyle they love... and always have time for what matters most.

On today's episode of the Spapreneur® Podcast, Ramona Rice is taking you through the steps of training your staff to focus on client retention. According to Harvard Business Review, a 5% increase in a small business's customer retention rate can increase the business's revenue by up to 95%.

Subscribe to the podcast on Apple Podcast, Spotify, or your favorite podcast app.

Topics Covered:

• Why Client Retention is the Key Metric in Your Business
• How to Calculate Client Retention
• When to calculate
• Ways to increase retention

Resources Mentioned

• Client Retention Calculator
• Free Spapreneur® Alliance Group

On today's episode of the Spapreneur® Podcast, Ramona Rice is kicking off the Spapreneur® Excuses series. Excuses are easy but working towards your goals takes effort, time, and luck. In this episode of the Spapreneur® Podcast, Ramona Rice is going to go over some common excuses she sees in the spa world and how to overcome them. 

• Excuse 1: Clients 
• Have a client standards agreement Understand client expectations 
• Know your ideal client for your business and for each staff member
• Retention as a company focus
• Excuse 2: Not enough time
• Prioritize what’s important
• Track your hours
• Use block scheduling 
• Excuse 3: I don’t have the knowledge 
• Crowdsourcing information in Facebook Groups
• Sign up for business training 
• Excuse 4: Not enough staff 
• The unemployment extra money is running out 
• Have a hiring plan in place 
• Your ideal team member avatar 
• Excuse 5: No Money 
• Profit first - book by Mike Michalowicz a proven system of business accounting and accountability that will enable you to enjoy profits as a business owner
• Know your numbers - you have to know how much 
• Stop asking for financial advice in Facebook groups

• Spapreneur® Alliance Group
• How to Protect Your Business Legally Podcast Episode
• Download the Client Retention Calculator
• Joy of Missing Out Book
• Spapreneur Mastermind  
• Traction by Geno Wickham
• Profit first - book by Mike Michalowicz

In today's episode of the Spapreneur® Podcast, Ramona dives into her favorite topic - reading. Yes, Ramona is an avid reader and will try to read close to 90 books this year. So much of her success as a business owner leads back to books she has read. And since she gets asked all the time, here are the 13 Essential Books

* The links to these books will not send proceeds to Spapreneur® or Ramona directly. Instead, she uses the Amazon Smiles donation link to support her favorite charity, The Muse Writers Center. *

1. Profit First by Mike Michalowicz is a required book for Spapreneur® because this accounting system changes lives and builds accountability and wealth. 

2. The Pumpkin Plan by Mike Michalowicz. Yes, another Mike book teaches how to focus on the right clients who bring in the best returns. It helps break the idea that the client is always the right myth.

3. Virtual Freedom by Chris Ducker - Chris was a personal mentor and coach to Ramona at the beginning of Spapreneur, and he taught her how to use assistants. Suppose you need help on how to find and hire, this a good book to start.

4. Content Machine by Dan Norris - this book is the OG guide on using content marketing. 

5.  The 12 Week Year by Brian Moran - Get more done in 12 weeks than others do in 12 months - this program is great for helping focus on key goals and priorities.

6. Your Best Year Ever - Michael Hyatt - a guide to help you stick to goals and things you want to pursue. 

7. Finish by Jon Acuff - it's easy to start on a path of goals but difficult to finish. In this book, you'll learn how to make goals that you can actually achieve. 

8. 

On today's episode of the Spapreneur® Podcast, Ramona is interviewing the incredible Tanya Dalton. Tanya Dalton is a best-selling author, speaker, sought-after business coach for women entrepreneurs, and nationally recognized productivity expert. Tanya serves as a growth strategist for female leaders in the corporate and entrepreneurial sectors. Her 12-month mentorship program, The Intentional CEO, helps female entrepreneurs grow thriving businesses and thriving personal lives. In addition to having her book, The Joy of Missing Out, being named one of the Top 10 Business Books of 2019 by Fortune Magazine, Tanya’s podcast, The Intentional Advantage, is ranked among the top 50 in the self-improvement category on iTunes. Tanya is also the founder and CEO of inkWELL Press Productivity Co., a multi-million dollar company providing tools that work as a catalyst in helping women do less while achieving maximum success.

• The world feels so busy.
• When you feel too busy to do the things you want or need to do
• Enough is a gross word
• Assess your mindset around success
• Give yourself grace during the tradition from old normal to post-pandemic
• Start mapping where you want your week to go
• Keep your north star clear and in front
• Will this matter in five years?
• Overwhelm is when we don't know where to start
• Obstacles are opportunities
• The goals and opportunities have to grow and change with you
• Don't create your life around a system - choose to be the center of the system
• Taking care of yourself allows you to take care of others
• There is no catching up on 2020 - instead, accept we lost a year
• Our past is there to help us learn
• Having a rough time gives you so much power if you recognize the gifts it brings
• Track the patterns in your life to see what's working and what needs adjustment 
• Five minutes with peak productivity
• The priority list vs the todo list

• Tanya Dalton
• Spapreneur Mastermind
• Intentional Advantage Podcast
• Tanya's Book - The Joy of Missing Out
• Tanya's Next Book - On Purpose
• Full Focus Planner

On today's episode of the Spapreneur® Podcast, Ramona is flying solo and talking about Father's Day, June 20th.

• Huge Marketing Opportunity to get income in your spa
• Spas are for dads
• Choose more "manly" treatments
• Market date nights and partner with a great local business
• The reservice pink tax
• Remember who is the customer for the holiday
• People want experience gifts
• Don't forget the inclusion
• Use people of color in your marketing
• Why we support Black Lives Matter

• Unsplash
• Spapreneur Alliance - our free Facebook Group
• Full Schedule Method

On today's episode of the Spapreneur® Podcast, we have Jarod Spiewak from CometFuel and he's talking all about SEO.

Jarod is the founder and lead strategist of Comet Fuel, a boutique, strategy-first, marketing agency that helps exceptional businesses fuel long-term growth, without all the typical agency BS.

Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started attending at 15 years old, after months of writing content for less than $0.01 per word and working for next to free through Craigslist “gigs”.

Several “real jobs” and years later, after working as the lead strategist for a marketing agency and as a contractor to several other agencies… Jarod didn't feel as though the agency that he wanted to work for existing, so he started it instead.

A boutique agency that values results, honest communication, transparency, education, and cutting through the BS. Over the past few years, Comet Fuel (formerly Blue Dog Media) has successfully managed over $10MM in advertising spend and has returned millions of dollars in profit to their clients.

Topics Covered

• Background in SEO that made major changes
• Why SEO is important in small business marketing
• Yes Google is King of the Organic Search
• Use all the Google Tools available
• Google looks different depending on the search
• Maps more important than Organic Reach
• To test your search go into incognito mode
• How do you climb to the top of search
• You need to build your SEO equity
• Use your niche to build search equity
• Onsite and off-site
• People write questions in the search bar

Resources Mentioned

• CometFuel.com
• Free Google Ads Guide
• Google My Business App

On today's episode of the Spapreneur®, The Product Boss is here! The Product Boss is actually two amazing women who work together, Jacqueline Snyder and Minna Khounlo-Sithep. These women are the combined force behind The Product Boss small business coaching platform and Apple top 10 marketing podcast. 

Together, they have grown a community of high-achieving product-based small business owners and have helped them scale their physical product businesses through coaching, digital courses, highlighting female founders each Monday on their podcast, and other important initiatives. Their goal is to change the landscape of product entrepreneurship by connecting small business owners worldwide through a blend of real-life business tactics, creative strategy, and modern leadership.

In addition, Jacqueline and Minna co-founded the “Shop 1 in 5™ Pledge” – a commitment to make 1 in 5 purchases from a small business, online or “offline,” realizing the importance of supporting small retail businesses, online shops, makers, manufacturers, restaurants and many other small businesses that are the backbone of our economy.

Ramona isn't lying - she LOVES these women, and you should totally listen to them.

Topics Mentioned

• Why you want to sell things - yes you really do
• Selling products extend the experience of the spa to home
• How to get clients to buy products
• What you look for when picking a product line for your spa
• Co-Branding vs. Wholesale
• What about coming up with your own lines of products
• It isn't easy to be a service provider and a product maker and do both well
• The sales rep is everything
• Use it in real-time with clients before investing in making a product
• With product, understand what your customers expect and want
• Customize the experience to lead into selling the product
• Use the products to create a system for your clients - sell the system
• Teach your team to sell from recommendation

Resources Mentioned

• Unstoppable Entrepreneur Podcast Product Boss
• Cause + Medic CBD
• The Product Boss Website
• Bulletin.co
• Faire
• Shop 1 in 5 Pledge
• Alibaba
• The Product Boss Opi Episode
• The Product Boss Mastermind
• The Product Boss Resource Guide
• Year of Content from the Product Boss

On today's episode of the Spapreneur® Podcast, Emily King is our guest. We're talking about how to increase your bottom line by aligning your money story with your prices.

Emily is a wealth & abundance coach for entrepreneurial women and the founder of The Rich Woman signature coaching program. Since 2015 she’s worked with 100’s of women to help them create a loving relationship with money so they can massively increase their income and impact. Armed with an MBA and certifications as an NLP practitioner, timeline therapist, and pilates instructor (yes--all those things!), Emily brings the perfect mix of manifesting-woo and business chops to the table to help women across the world live their best ‘Rich Woman’ lives - a life of financial freedom, fulfillment and fun.

• Money is Our Favorite
• The Fear and Judgment of making Money
• Why the Spa industry is afraid of making money
• Don't spend your client's money for them
• How to release the guilt of charging what you should
• How to get free of the fear of making money
• Lots of different ways to bring in more money, without charging more
• You can't wait until you're comfortable raising your rates
• Every dollar that comes into your being needs to have a purpose
• Go for the big goal - it's okay
• Being successful doesn't mean you're not afraid
• Money personality types

• Free Meditations for Entrepreneurs
• Join the Alliance
• Emily King's Website