Spapreneur Podcast

On today's episode of the Spapreneur® Podcast, we have Ross Kimbarovsky from Crowdspring! We discuss the importance of having strong branding and design in all aspects of your business.

Ross founded and is the CEO at Crowdspring. More than 220,000 experienced freelancers help businesses, entrepreneurs, agencies, and non-profits with high-quality custom logo design, web design, graphic design, product design, and company naming services. Crowdspring has worked with the world’s best brands, including Amazon, LG, Starbucks, Microsoft, Barilla, Philips, and many of the world’s best agencies – and tens of thousands of entrepreneurs and startups. Before founding Crowdspring, Ross practiced law for 13 years as a successful trial attorney. Fun fact: there's a rumor that Ross left his law practice in 2007 to found Crowdspring so that he could wear shorts to work. That rumor is true.

• Why Ross left the courtroom to start a branding company
• Ramona accidentally stole Safeway's logo
• Why cheap design costs
• The problem with sloppy design
• Give your clients a brand identity
• A logo creates an emotional reaction and an expectation
• Don't hide your personality
• Mistakes with Brand Voice
• Know who your customer is
• SWOT!
• Your business can't be rescued with great branding
• Your brand voice also includes your recruitment of your team members

• Join Spapreneur Alliance - our Free Facebook Community
• Crowdspring
• Guide to Building a Brand Identity
• How to Rebrand
• How Much Should Good Branding Cost

On today's episode of the Spapreneur® Podcast, we have Ramona's daughter who is a super selling Girl Scout cookie seller. We talk about how Addison set goals and achieved them.

Topics Covered

• Actually, she sold over 2300 boxes of cookies
• She had a focused goal
• Lots of tactics
• Retention of customers
• Found emerging markets
• Dealing with Covid-19 restrictions
• Using the pandemic as a selling advantage
• Don't discount for package prices
• Personal touch and telling your story
• Sometimes you need a bad guy

Resources Mentioned

• Train like a Girl Scout Worksheet
• Join the Free Spapreneur Group

In today's episode, Ramona is giving you a game plan for Mother's Day success. Mother's Day is May 9th this year, and you don't want to miss out. These are her tips for making the most of this seasonal boost.

• This year's Mother's Day is going to be big.
• Know who your Mother's Day customers are - the gift giver
• Old school tip - hint hint still works
• Remind them gift certificates are always a good option
• Manage the expectations of the clients
• The messaging you need to use to convince them you're the Mother's Day solution.
• Cause a bit of panic
• Use inclusive marketing terms
• Make it stupid easy for the men to buy
• Remind Clients Mother's Day is Everywhere

• Spapreneur Alliance Group

On today's episode of the Spapreneur® Podcast, we have the wonderful Meghan Nesta as our cohost.

Meghan is a Senior Product Manager at AWeber. During her 5+ years with the AWeber team, she has served on various teams that include both native mobile app and web-based feature development. A firm believer in collaboration and its status as the secret sauce to developing the most successful features, Meghan has a passion for continually developing ways to involve the entire team in the product development process. A seasoned speaker at events across the country, Meghan is passionate about educating entrepreneurs and small business owners about growing their businesses through email marketing. She is also an active member of and contributor to ProductTank Philadelphia.

We talk about all things email marketing, and there is so much value you're going to want to listen twice.

Topics Mentioned

• Why you want to use an email service provider instead of a free Gmail Account
• Get a Branded Email
• Send emails that matter to your clients
• A split test email
• How often should we send emails
• You want to be specific with your emails
• Create Templates to make workflows easier
• How do I know to segment? Ask the clients and base it on them
• How to prioritize which emails
• it's not bugging them to send them emails

Resources Mentioned

• AWeber
• Spapreneur Full Schedule Method
• Geek Girl Massage

On today's episode of the Spapreneur® Podcast Ramona is talking about how she's setting her quarterly focus and how you can too. She's introducing you to a new tool she's invented and why her goals for business.

• Take stock for the last quarter - use a GOBU
• The GOBU vs SWOT
• How to use the GOBU
• Gather Your Numbers
• Turn the items in the GOBU to a goal
• Find the one thing that would dramatically change your business or life

• Spapreneur Facebook Community
• Grab the resources from this episode

On today's episode of the Spapreneur® Podcast, Ramona is joined by the incredible Kristen Bowen. It took a complete health crash to lead Kristen Bowen to create Living the Good Life Naturally in 2002. Autoimmune issues and a

series of failed surgeries left Kristen bedridden and depressed, with daily seizures. Through research and looking for outside-the-box

solutions, she discovered that to regain her health, she needed to build a strong foundation. That foundation included food as

medicine and the number one building block for optimal health: Magnesium. She discovered that oral magnesium was not effective

and began using liquid magnesium as a foot soak, finding that the body could utilize it more effectively.

Kristen’s health improved. She began to research and create natural bath and body products for herself, her family, and friends with

skin sensitivities. She began sharing her knowledge as she researched and found clean sources of whole food supplements and

minerals. She never intended to start a business, but friends offered to pay her for her products and advice. Living the Good Life

Naturally was created.

Starting with one-on-one consultations with clients to farmers markets for the bath and body line, Kristen’s business quickly moved

from the small kitchen and extra bedroom in her home to a retail space in Logan, Utah. She hosted a Rocky Mountain Regional radio

show for seven years, where she answered natural health questions. This led to workshops and keynote opportunities at natural

health conferences. This quickly led to needing a full-time team for production, dealing with marketing, running the retail shop, and

many things that it takes to run a business.

From small beginnings in her 10 by 15 basement kitchen to her warehouse, store, and online business, Kristen has helped thousands

of individuals reclaim their own health foundation. As she tells her clients: “You are the CEO of your health. Let me be on your board.

Topics Covered

• The health crisis that brought Kristen success
• She never thought about starting a business
• How Kristen got to health crisis to running a successful business
• The bar of soap moment
• When your value doesn't match your product
• You need to be willing to charge what you're worth
• Entrepreneurs Have a Gap in creating systems to free themselves
• Build your trust bank
• Your systems have to evolve
• We soak ourselves in our business to hide broken patterns in our home

Resources Mentioned

• Kristen's Website
• Interview Connections
• 
  

On today's episode of the Spapreneur® Podcast, we have the fantastic Kate Ahl. Kate is the owner and founder of Simple Pin Media, where she and her team help manage Pinterest accounts—over 700 to date—for small businesses nationwide. She’s also the popular Simple Pin podcast host, where she shares Pinterest marketing advice using data-driven results. Her passion is to help small businesses keep it simple, be authentic, and pin with purpose.

• Why Pinterest is Different from Other Social Media Accounts
• Focus on the Benefits of the Service
• Go to Pinterest and Search Specific Benefits
• Trends on Pinterest work
• Pinterest is a Long Term Investment
• Why Now is the Time to Plan for Pinterest Holiday Season
• Using Your Profile to Boost Your Local
• You have to do a tiny bit of content
• You can use Review on Pinterest
• Specific Products Make Great Blog Posts
• Images are Key for the Pin Images - 2:3
• Specific boards are key for board management

• Simple Pin Media
• Free Pinterest Keyword Guide
• Marketing for Specific Modalities with Mindy Totten
• Manatee Digital Media
• Dinner at the Zoo
• Canva
• Spapreneur Free Facebook Group

On today's episode of the Spapreneur® Podcast, we have Cory Sterling. Cory is the founder of the heart-leading law firm Conscious Counsel, a lawyer, small business owner, group fitness instructor, and yoga teacher. He wrote The Yoga Law Book and has served hundreds of clients in the health space worldwide, the majority of whom own or operate a wellness studio. He has presented at conferences worldwide, teaching about the law in a FUN and practical way.

He won the award for "Highest Rated Session" at MindBody Bold, amongst a field of health and wellness leading minds and best presenters. In March 2020, he completed the MindBody Business Consulting Program to learn overall best business practices for studios and is the only lawyer to hold the certificate.

• He started the service because he loves the industry and product
• How does a lawyer become a yoga instructor?
• Legal Complications that Happen
• Why a Waiver of Liability is the Most Important Document for a Wellness Professional
• Why DIY Legal is a Bad Idea
• Do your legal agreements and contracts fit your business?
• Pay me now or pay me later.
• Using the legal document to be open and honest with your clients
• The screenshot defense
• Contractor vs. Employee Distinction
• The wellness space is an open minefield
• Get everything in writing

• The Yoga Law Book
• Conscious Counsel
• Free Spapreneur Facebook Group

On today's episode on the Spapreneur Podcast, Tracey Bissett is our guest co-host today.

• The emotions of money
• It's your job to be accountable for your numbers.
• The cost of service goes up at different times.
• Have enough cash flow to manage your business
• Cash flow is different than revenue.
• Have to be a financial detective
• Pricing is important
• Money memory from childhood
• Value-based Clients vs. Service-Based Clients
• Your bookkeeper can't read your mind.

• Tracey's Website
• Young Money Podcast
• Financial Foundation to Entrepreneurial Peace Training 
• Spapreneur Facebook Group

On today's episode of the Spapreneur® Podcast, we have the fantastic Mindy Totten as our guest. Mindy's mission is to help other massage and bodywork therapists build profitable businesses so they could serve more people AND make a great living doing it. Through her private mentoring, group coaching programs, and as host of the Do It With Intention podcast, she’s here to show bodyworkers how to build practices that they love -- all without burning out or selling out. When she’s not helping big-hearted therapists create their dream practices, you can find her doing renovations on her beach place, hanging out with her remarkable redbone coonhound, George, or bingeing episodes of Outlander.

Topics Covered

• Connections that are meant to be
• Teaching led to massage discovery.
• You don't have to be everything to everyone.
• Find one thing you're good at and focus on that.
• Don't cram everything into your business card
• When you're not passionate about a modality don't do it
• If you're dreading the client you got to fix it
• Share the results, not the science
• Are you keeping the client out of fear or joy?
• Know about yourself and honor your choices
• Should you go broad or deep?
• The great awakening from COVID-19

Resources mentioned

• Mindy Totten's Website
• Mel Robbins Take Control of Your Life Audio Book
• Do it with Intention Podcast
• Mindy Quiz