Every business has a bright future in the cloud, which is scalable and flexible to suit the needs of the modern enterprise. But rapid cloud adoption and data protection regulations, as well as emerging new regulations tied to AI, have been set on a collision course in recent years, with enterprises held to stringent regional laws that oversee how sensitive data can cross borders.

One solution to this problem is sovereign cloud. But how do sovereign clouds actually work and how can firms such as OVHcloud with VMware by Broadcom help European businesses meet both their legal and customer obligations?

In this special edition of the ITPro Podcast, in association with Broadcom, Jane and Rory are joined by Laurent Blin, product marketing leader at OVHcloud and Martin Hosken, field CTO at Broadcom, to get to the bottom of rising sovereign cloud demand and suggest how businesses can embrace the cloud without compromising on their data sovereignty obligations.

Read more:

• What is a sovereign cloud?