In this special episode of the Craft Industry Alliance podcast, we are very excited to bring you a recording of our Day 3 keynote at h+h americas 2023, a fireside chat with Justine Tiu, co-founder of The Woobles. 

The Woobles is a company that makes learn-to-crochet kits for complete beginners. Through The Woobles, Justine has taught over 200,000 people how to crochet. Before starting The Woobles, Justine was a User Experience Designer at Google. Drawing on her background in user research and product design, she creates easy-to-follow and aesthetically pleasing experiences for the beginner crocheter.