Autonomous sensory meridian response, or ASMR as it's more commonly known, will send a shiver down your spine. This unique form of audio can cause a tingling sensation that typically begins on the scalp and moves down the back of the neck - and has been used by influencers and musicians for purposes of meditation, therapy or simply performance. In this special episode, Red Apple Creative's Creative Director, Kath Moroney, experiments with some ASMR sounds on James, explains how it could work for brands and illustrates the difference between immersive audio and ASMR.

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