In this episode, Bruce Irving provides marketing advice to Dimitri, the owner of Buffalo Pizza and Ice Cream in Sacramento, California. They discuss various aspects of marketing, including social media, email campaigns, online ordering platforms, and influencer marketing. Bruce emphasizes the importance of consistent posting on Instagram and TikTok, as well as the need for regular email marketing. He also advises against relying solely on giveaways and highlights the value of organic growth.

Chapters

00:00 Introduction and Overview

03:14 Discussion on Marketing Strategy

08:36 Review of Online Ordering Platforms

09:09 Importance of Email Marketing

10:15 Increasing Sales and Revenue Goals

12:28 Website and Social Media Presence

14:12 Effectiveness of Giveaways and Influencer Marketing

16:35 Importance of Consistent Posting on Instagram and TikTok

19:26T he Costanza Method and Building Brand Awareness

23:24 Avoiding Paid Followers and Outsourcing Marketing

29:30 Bruce Irving's Background and Experience

32:14 Pizza Recommendations in California

33:33 Challenges of Operating a Business in California

35:00 Outsourcing Marketing vs. Internal Content Creation

36:56 The Ongoing Battle of Content Creation

37:19 Committing to Marketing Goals

38:19 Conclusion and Closing Remarks

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