In this conversation, Bruce and Shane discuss the evolution of text message marketing for restaurants and the importance of personalized and tailored messaging. They highlight the benefits of using text messages to engage customers and increase purchase frequency. 

Chapters

00:00 Introduction and Location

04:14 The Power of Personalized Messaging

08:20 Boostly: A Plug-and-Play Solution

12:57 Tracking ROI in Text Marketing

21:34 Jumpstarting Text Marketing with Boostly

25:59 The Need for Businesses to Text Customers

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