Jamie McMahon, owner of Hickory Station Pizzeria, shares his experience in the pizza business and how he has adapted to modern marketing strategies. He discusses the shift from traditional marketing methods to text marketing and the success he has seen in increasing sales. 

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Chapters

00:00 Introduction and Background

02:11 Implementing Modern Marketing Strategies

05:22 The Nightmare of Sending 12,000 Text Invitations

06:09 The Success of Text Marketing

09:19 The Value of Text Messages and Email Marketing

11:55 Utilizing Customer Data for Effective Email Marketing

14:26 The Importance of In-House Delivery Drivers

15:26 The Shift Towards In-House Delivery

15:38 The Benefits of In-House Delivery Drivers

17:20 Managing Delivery Drivers and Finding Balance

18:09 The Power of Text Marketing

19:26 The Impact of Online Ordering

21:10 The Value of a Rewards Program