I've never sponsored someone else's event before… so when George pitched me on putting $2,000 behind his live creator intensive in the UK, I took a leap. George put together a full post-campaign report and walked me through it live, so we could both see what worked, what didn't, and what we'd do differently next time.

Here's what we cover:

• How to create a post-campaign report for a sponsor
• Why you should never assume a brand is upset — even when the KPIs didn't land
• The follow-up move that could turn a low-converting event into high-value leads
• Why event sponsorships are nearly worthless without physical presence — and what to do instead

Follow our guest: George Blackman: https://www.youtube.com/channel/UCc8UWM1E_aKr0Hh-8wuxMRw

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

00:00 Kicking Off the Post-Campaign Review

03:30 Event Overview & Attendee Profile

08:15 Deliverables Breakdown

13:00 Newsletter vs. Event: Where the Clicks Came From

19:45 Swipe Copy for Sponsors

24:00 What the Numbers Actually Showed

29:30 Why Physical Presence Is Everything at Events

34:15 The Follow-Up Strategy Justin Wishes Had Happened

38:45 What a Second Partnership Could Look Like

41:00 Why You Should Never Assume the Brand Is Mad

For collaborations or partnerships, shoot us a note: [email protected]

Arnov and Julian manage everything for one of YouTube's biggest learning channels, Dr. Justin Sun. One year ago, brand deals were an afterthought. Now? They've 10x'd their sponsorship revenue, landed a deal that generated a 20x ROI for the brand, and turned a one-off partnership into an ongoing multi-platform relationship. Here's exactly how they did it.

Here's what we cover:

• Why hopping on a discovery call (before talking money) completely changed how brands perceived them
• The three-package pitch strategy that closed a deal in the same week, with almost no back-and-forth
• How a 6-million-view video started generating ROI for the brand at just 60,000 views
• The post-campaign review process that made them their brand partner's favorite creators to work with
• How a YouTube sponsorship evolved into CEO-level conversations about a full product integration

Follow our guests: Arnov & Julian - Strategists for Dr. Justin Sun Dr. Justin Sun's Channel: https://www.youtube.com/@JustinSung

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

00:00 From Guesswork to 10x Revenue: The Transformation
02:00 Why They Ditched Email-Only Negotiations
04:00 How to Research a Brand Before You Ever Get on a Call
06:30 The Discovery Call Framework That Blew Brands Away
08:00 The Three-Package Pitch and How It Closed Fast
10:00 Identifying the Content Gap That Led to 6 Million Views
12:30 Setting Honest Expectations on an Organic Platform
14:30 The 5 Things That Sealed the Second Deal
17:00 Evolving a YouTube Sponsorship Into a Full Business Partnership

For collaborations or partnerships, shoot us a note: [email protected]

Apply for sponsorship coaching: https://www.wizardsguild.com

You're not imagining it. Here's exactly why it's happening and what to do about it:

• Why follower count is no longer a proxy for influence — and what brands actually care about now
• How the explosion of creator supply is turning you into a commodity (and how to escape it)
• The pricing mistake that's quietly killing your deal flow
• How to get brands off the spreadsheet and into a real conversation with you

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

00:00 Why Brand Deals Feel Harder to Get

01:00 Following Is No Longer a Proxy for Influence

03:40 The Creator Supply Explosion

05:32 How to Stand Out with Professionalism

07:03 Why Spitting Back One Number is Killing Your Deals

08:44 How to Get Off the Spreadsheet

10:56 Outreach Strategy if Your Inbox Has Gone Cold

For collaborations or partnerships, shoot us a note: [email protected]

Apply for sponsorship coaching: https://wizardsguild.com

More followers. More brand inquiries. Same rates. If that's you, the problem isn't your audience… it's the way you're pricing yourself. Here's exactly how to fix it. Today, I’ll discuss:

• Why asking friends what to charge is keeping you stuck under an invisible ceiling
• The price anchor trap that makes brands push back when you try to raise rates
• How dynamic pricing quietly gets you removed from brands' future plans
• The one question to ask before you ever quote a number
• The ARC Framework: Awareness, Repurposing, and Conversion and why each one changes your pricing strategy completely

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

00:00 Why Audience Growth Doesn't Raise Your Rates

01:02 Trap #1: The Pricing Ceiling from Guessing Together

02:24 Trap #2: The Price Anchor That Caps Every Future Deal

04:32 Trap #3: Dynamic Pricing Kills Long-Term Brand Relationships

06:39 The One Question to Ask Before You Quote Anything

07:38 The ARC Framework: Awareness, Repurposing, Conversion

09:08 How Brand Goals Determine What They'll Pay You

12:23 Your New Pricing Strategy in One Sentence

For collaborations or partnerships, shoot us a note: [email protected] (mailto:[email protected])

Howie Chan has 100K+ followers on LinkedIn, a newsletter, and a podcast — and he's barely made $10K from sponsorships all year. The problem isn't his audience. It's the story he's been telling himself about what sponsors actually want from him.

Here's what we cover:

• Why brands almost never ask for "results" — and how the fear of being asked is silently killing your outreach
• How to use your audience survey data to reverse-engineer the perfect brand pitch
• The consultant mindset shift that makes sponsorship conversations feel natural
• Why you should stop chasing inbound AI pitches and start targeting brands your audience actually needs
• How to ask your own audience to sponsor you (yes, really)

Follow our guest: Howie Chan https://www.howiechan.com/ https://www.linkedin.com/in/howiechaniam/

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

Chapters:

00:00 From Consultant to Creator: The Sponsorship Gap

03:00 The Mindset Block Stopping Your Outreach

07:30 Using Your Consultant Skills to Pitch Brands

12:00 Surveying Your Audience to Find Brand Fits

17:30 Turning Inbound Guest Pitches Into Deal Opportunities

22:00 Outcome-Based Thinking vs. Price-Based Pitching

28:00 Tier 1 vs. Tier 2 Brands: Where to Focus Your Energy

33:30 Live Brand Research: Breaking Down Neurogum as a Case Study

40:00 Ask Your Own Audience to Sponsor You

43:00 Quick Wins: Reactivating Past Sponsors

For collaborations or partnerships, shoot us a note: [email protected]

Stop hackers from stealing your accounts with Bitdefender Security for Creators. Claim your 30-day free trial today: https://go.creatorwizard.com/bitdefender-pod-q425 Thanks to Bitdefender for sponsoring this episode!

Mark Horvath built Invisible People into a million-subscriber nonprofit media publisher covering homelessness—and landed deals with Ford, Pepsi, and Ritz Crackers. Then COVID killed the in-person events that made those partnerships work, and his revenue started going backwards.

Here's what we cover:

• Why nonprofit pitch decks are killing your deals (and what to do instead)
• The research method that landed Mark a Ford sponsorship by finding their honeymoon road trip campaign
• Why separating your podcast audience from your YouTube audience is leaving six figures on the table
• How video pitches get 10x better response rates than AI-written emails (one creator: 2,000 email pitches = 6 responses, 1 video pitch = same-day meeting)
• The "cost-plus" pricing trap that caps your deals at break-even when brands might have $500K budgets

Mark's sitting on a million Facebook followers and a million YouTube subscribers, but he's pitching to cover podcast costs instead of scaling revenue. We fix that—and tackle the creative challenge of brand integration without losing editorial control.

Follow our guest(s): Mark Horvath - https://invisiblepeople.tv
https://www.linkedin.com/in/mhorvath/

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

Chapters:

• 0:00 - From Major Brand Deals to Revenue Going Backwards
• 3:16 - The Nonprofit Mindset Trap (Stop Trying to "Break Even")
• 4:33 - How to Make Walmart Care (Hint: It's Not About Changing the World)
• 6:40 - Why COVID Killed Mark's Sponsorship Model
• 9:47 - The Bandwidth Problem (And Why You Haven't Tried Events Again)
• 11:06 - When Revenue Tanks: Individual Donations Are Disappearing
• 13:41 - Researching Competitors Who Are Already Landing Deals
• 16:52 - The Email Subject Line Formula That Gets Responses
• 18:04 - Mark's Original Ford Pitch: "I'll Sell You More Cars"
• 20:47 - Two Audiences, One Business (And Why That's a Problem)
• 24:04 - The Podcast Strategy That's Limiting Your Sponsors
• 28:33 - Your Big Q1 2026 Project: Survey Every Platform
• 31:04 - Throw Your Pitch Deck in the Trash Can
• 36:42 - Why Video Pitches Outperform Email by 10x
• 38:46 - Fishing Where the Fish Are (Target Brands Already Doing This)
• 40:35 - How to Structure Packages Tied to Their Goals
• 41:15 - The Charity Influencer Genre (And Why You Avoid It)
• 43:27 - The Johnny Harris Fear: Losing Editorial Control
• 45:27 - Creating Sponsorship-Friendly Content Without Mission Creep
• 48:51 - Key Takeaways: No Pitch Deck, Balance, and Flexibility

For collaborations or partnerships, shoot us a note: [email protected]

Can you imagine landing $24K in sponsorships in a single week?! Today, I’m talking with a newsletter operator named Marketing Max who spills the tea:

• Why sending 12 newsletters a week (not 1-2) is the real secret to sponsorship revenue
• His Typeform trick that turns new subscribers into inbound advertiser leads on day one
• How to sell guaranteed CPC instead of "billboard" ads … and why it crushes your close rate
• The consultative sales call framework that has brands offering to wire you on the spot
• Why you should follow up 10-12 times and why sponsors actually want you to

Follow our guest: Marketing Max – https://marketingmax.com | Socials: @MarketingMax

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

• 00:00 $24K in Weekly Ad Sales: The Newsletter Breakdown
• 01:34 The Secret Sauce: Frequency + Not Being Afraid to Ask
• 04:04 Inbound vs. Outbound: How 60% of Advertisers Come to Max
• 05:57 The Typeform Trick That Books Calls on Signup Day
• 08:08 Why Following Up 10-12 Times Is Actually Doing Them a Favor
• 09:36 Is the Newsletter Ad Heyday Really Over?
• 10:36 Selling Traffic, Not Billboards: The Guaranteed CPC Model
• 11:23 How to Avoid Reader Fatigue at High Volume
• 13:04 Direct vs. Indirect Monetization: Straddling Both
• 15:45 How to Vet Advertisers Before You Promote Them
• 16:17 Live Sales Call Roleplay: Qualifying a SaaS Brand
• 22:14 Breaking Down What Max Did Right on the Call
• 27:01 The Consultative Approach That Takes You from 20K to 2M/Year
• 28:23 Justin's Feedback: The Budget Filter That's Costing You Big Deals
• 30:25 Where to Find Marketing Max

For collaborations or partnerships, shoot us a note: [email protected]

Apply for sponsorship coaching: https://go.creatorwizard.com/ytcoaching

Secure a last-minute ticket to Sponsor Games (Mar 15-18): https://www.sponsorgames.com/

I’m $20K in the red on my upcoming live event, Sponsor Games, and you're about to watch me pitch a brand deal in real time to close the gap.

This episode pulls back the curtain on a real negotiation with Haley Janicek, Head of Creator Community at Kit. Two calls. One deal. Zero polish. Just the raw, messy, honest back-and-forth of what it actually takes to close a sponsorship when the stakes are real.

Here's what we cover:

• Why leading with outcomes (not logo placements) is the only pitch that works on sophisticated brand marketers
• The three-bucket framework Kit uses to decide whether to sponsor any event
• How to "make the math obvious" so brands can justify the investment internally
• What brands actually want to tell you after they ghost you—and why they can't
• The hybrid deal structure Justin and Haley landed on after two calls and a near-stall

Follow our guest: Haley Janicek @haleymjanicek (https://www.linkedin.com/in/haleymjanicek/) | Kit (https://kit.com/)

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

00:00 Justin's $20K Deficit & The Real-Time Pitch

01:44 What Kit Actually Buys (It's Not Impressions)

07:00 Kit Studios & the Amazon Prime Analogy

13:47 The Three Reasons Kit Sponsors Any Event

17:42 Making the ROI Math Obvious for Brands

23:14 The Pitch: $12.5K and the Objections That Followed

29:30 Sponsor Therapy: A Better Alternative to Speed Dating

34:35 Part Two: The Deal Nearly Dies (Then Comes Back)

44:27 The Hybrid Structure That Got Kit to Yes

50:03 Why Long-Term Advocacy Is Worth More Than Any Campaign

53:04 The Final Number: $8,500 + A Free Craft & Commerce Ticket

For collaborations or partnerships, shoot us a note: [email protected]

What does it actually take to grow a B2B creator partnerships program from zero to 44x revenue in under a year? Alex from Perspective breaks down exactly how they did it — and what most creators are getting completely wrong when pitching B2B brands.

Here's what we cover:

• Why small YouTube channels (think 2,000 views per video) can outperform massive audiences for B2B brands
• The hybrid deal structure that makes brands and creators both win
• How to pitch a B2B brand so they actually say yes — and keep saying yes
• The attribution problem every influencer marketer is struggling with
• What the "perfect partner" looks like from a brand's perspective

Follow our guest: Alex llull https://www.linkedin.com/in/alexllull

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

• 00:00 Growing B2B Creator Partnerships from Zero
• 03:35 Why Niche Beats Big Audiences in B2B YouTube
• 06:28 Hybrid Deals: Flat Fee + Affiliate
• 07:16 Tracking Attribution Without Losing Your Mind
• 10:23 How to Find and Vet B2B Creators
• 13:43 Re-engaging Past Partners (The Biggest Missed Opportunity)
• 14:55 What Makes a Perfect Pitch to a B2B Brand
• 18:03 Horror Stories: When Partnerships Go Wrong
• 20:13 Repurposing Creator Content for Paid Ads
• 22:24 AI-Generated UGC: Hype or Reality?
• 24:22 Can Creator Marketing Actually Scale?
• 27:00 The Dream Partner Checklist

For collaborations or partnerships, shoot us a note: [email protected]

What happens when a creator who's 5x'd their revenue goals decides their spouse should quit their stable job to sell sponsorships full-time?

Jenny Wood left Google after 18 years to launch her book "Wild Courage" and build a business around keynote speaking and coaching. Revenue is crushing it. Her husband Jon still has a 9-to-5. And now they're sitting in their kitchen at night, staring at a pro/con list, trying to figure out if putting all their eggs in one basket is brilliant or insane.

Here's what we cover:

• The "never assume it's beneath them" rule that saves marriages
• Why diverse revenue streams are actually safer than a corporate job
• How to avoid the biggest mistake when your spouse joins the business (spoiler: don't kick down the door and mess with everything)
• The $6K deal that sparked their first business fight—and why pushing back is healthy
• Why you can't let "what if it doesn't work out" kill what could be amazing

Jenny shares the exact moment Jon questioned whether her first brand deal would drain the trust battery with her audience. Plus, the real conversation about female breadwinners, menial tasks, and building resentment before you've even started.

Follow our guest: https://itsjennywood.com/

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

00:00 The Kitchen Table Pro/Con List

04:25 Fear of Uncertainty vs. Opportunity Cost

06:50 The Biggest Mistake When You First Quit

09:43 Is There Even Enough Work Here?

11:17 Sponsor Games Event Announcement

12:01 The $6K Deal That Started a Fight

15:47 Trust Battery Drainers vs. Additive Partnerships

16:54 Setting Boundaries When Work Never Ends

18:31 All Eggs in One Basket—Or Is It Safer?

22:15 Revenue Streams Swing Wildly Over 15 Years

23:42 The Marriage Advice That Matters Most

24:26 "Should We Do It?"

For collaborations or partnerships, shoot us a note: [email protected]