Sponsorships can be a great way to collaborate with another company to create a great experience at your next event. When you connect with a sponsor, not only do both parties get the chance to step in front of a new audience, but it also opens an opportunity for your guests to get more out of your experience.

In this episode, Nick Kopach (https://www.linkedin.com/in/nick-kopach-13b56b9/), Director of National Event Sales & Programs at Topgolf (https://topgolf.com/us/), joins the show and shares how to create a great partnership with a sponsor. By looking through the lens of Cvent’s relationship with Topgolf, you’ll begin to learn what can make a sponsorship successful. Discover the importance behind planning a sponsorship so that everyone involved takes something away from it. You’ll also hear some examples of how Topgolf has helped to elevate Cvent’s events in the past, and learn how to measure the impact of a sponsorship.

In this episode, you’ll learn:

The story of how Cvent’s partnership with Topgolf began

How to create an engaging sponsorship experience

The metrics of success that make for a great sponsorship