<p>Kristen Banks, Senior Vice President of Marketing at the Las Vegas Raiders, joins James Kotecki in the CES C Space Studio to recap the success of Super Bowl LVIII in Las Vegas. She also discusses primetime marketing strategies, fan engagement beyond the field, and how technology is transforming fan data.</p>

Kristen Banks, Senior Vice President of Marketing at the Las Vegas Raiders, joins James Kotecki in the CES C Space Studio to recap the success of Super Bowl LVIII in Las Vegas. She also discusses primetime marketing strategies, fan engagement beyond the field, and how technology is transforming fan data.

Sports Outside the Stadium

CES is the most powerful tech event on the planet, owned and produced by the Consumer Technology Association (CTA)®. Enter the cutting-edge world of technology with the CES Tech Talk podcast. We’re talking about the leading tech trends for AI, robotics, mobility, health and more. Expert guests. Expert insights. Subscribe today for the latest.

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Sports Outside the Stadium

Sports Outside the Stadium

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